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Two Essential Links to Read from Alamy

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Adeptris:
Quite simple with alamy, "Less = More"

Keywords should be relevent to the image, keyword spamming hurts you rank and you will slip down the search results.

You have three boxes for keywords, essential which are the most important ones, then main which are your secondary ones, the rest go into general and figure low in the search formula, a lot of photographer do not use the general box at all.

I average about 12 keywords in total, and use short captions.

Captions in the search are middle ranked but this is due to change soon according to the meeting last week, they will move the caption down the priority below the main keywords, as images are still coming up in searches they should not.

Alamy Ranking and BHZ, with BHZ I am in the last 10%, but in searches where I get views my images are in the top 8% "go figure", so do not take the BHZ to heart, where your images fit in is easy to find out on any site, do a search using two or three keywords for your image and look at where the come up so if a search returns 1000 images and your is positioned at 123 then just calculate Position / Total images times 100.

123/1000 = 0.123 * 100 = 12.3 so you are in the top 13%

Do this on several images and keep a note then you can search again in a month and see if they have gone up or down.

One thing I will say about Alamy, every photographer and image is treated the same, there are no gold stars or pats on the back, commission is the same if you have 10 or 100,000 images with them and the whole system is so transparent.

Alamy supply a bit of data, you can look at all search terms for any day since April 2008 and return the statistics.

I have summerized the data into days weeks months and quarters if you want a look here is a link:

http://www.instancesintime.co.uk/AlamyData/tabid/65/Default.aspx

UCO = Unique Customer Occurences
Views = where an image has appeared as a thumb nail
Zooms = where one of a group of selected customers has had a closer look
CTR = click through rate which is the percentage of zooms to views, normally about 1.3% (my personal CTR is 1.1%)

David 

hali:
hey cheers David,  i used to worry if i ran out of keywords. but now i certainly will remember what you said, "less is more".

RacePhoto:

--- Quote from: hali on November 14, 2008, 18:14 ---hey cheers David,  i used to worry if i ran out of keywords. but now i certainly will remember what you said, "less is more".

--- End quote ---

Click on the links and print what Alamy has to say. Sometimes it takes reading it on paper a few times to sort out all the details. I just cut and pasted some of the key points.

I'm a real fan of Alamy keywords because I'm not very good at the Micro game of finding words that kind of fit or are suggested or maybe don't exist at all.  ;D

The BHZ game for anyone reading who hasn't seen it, is an entertainment only search that is kind of like finding your rank, within the people who are also playing. Put BHZ on one photo and see where it comes up against all the rest of the people who have a photo with BHZ in one of the keyword fields. This week I am photo number 222 or 1620. Don't ask me why, because I only started with Alamy in Dec or Jan. At least one person added BHZ to 13 images, and you can find all but one, last in the search.

Sharpshot, they turned off stemming because it was producing too many unrelated hits.

Here's how diversity works. You have 10 people all with a photo of "French Poodle" Person one has 20 images of French Poodles, person two has five, person three has three, and to keep it simple, all the rest only have one photo. Instead of 20 photos by photographer all coming up first, you'll see P1 up near the top, maybe first, then P2, then P3, then p4, p5, maybe a p1, and a p2, then p6, p7, p8, p3, p1, p2, p9. p10. p1, p2, p1, p1, p1... The search spreads out the photos across submitters, instead of lumping them all together. More diversity!  :)

Search relevance and proximity and word order:

Using the same example (because I'm boring) The buyer enters a search for "French Poodle" and photo one has those two words in the ESSENTIAL keywords (that's the one that only allows 50 characters, so they should be the best you can think of), photos that have those exact two words in that order, in the ESSENTIAL keywords will come up in the search before photos with French Poodle in the second tier keywords, MAIN KEYWORDS. But these Main keywords are more important in the search than some other fields. COMPREHENSIVE Keywords at third level, and keep in mind that other people can only see your Comprehensive words.

Meanwhile, someone has a description or caption, (which seems to be searched the same as Comprehensive words if I remember right)  French Lady Walking A Poodle, which has the same two words, but, Ah Ha, they are not together, PROXIMITY so it will fall down the ranking (in theory) after French and Poodle together. To make it more interesting, the search would also find, Poodle standing in a French Vineyard! But in this case Poodle is not in the same order, so it's ranked lower than the lady walking her dog. WORD ORDER also counts.

Without going insane trying to figure out all the levels of searches, what if it's three words :o it's easiest for me to explain it as this, if you have two words that you think someone will search together, and they apply strongly to the photograph, you should put them together in the correct order, in your Essential keywords, for the best search results. Since this box is limited to only 50 characters and spaces count, this means it's the prime area for specific "good" keywords to be. When I have three words, I put the third one right after the first two, so it will be in closer proximity.

Real easy, those of us who have used Lightroom, will find the fact that it alpha sorts the words when you drag them in from a collection, frustrating!

If all of this seems too complicated, just think of it as a ranking system, where Alamy has levels of importance in the searches and you get to decide which words of yours are more important or more relevant. Views without clicks will lower your Alamy ranking, so spamming keywords is counter productive. BRAVO!

Click on the links that I posted up the thread. Alamy does a good job of explaining it all. Everything in every box appears to be searched, that means date and location also, but because of the ranking of the search terms, the less relevant hits, will be found on later pages. Less change that if you take a photo in Buffalo New York that it will come up high in a search for New Buffalo Nickel.

Oh yes, the other question. I keyword just about everything on Alamy after upload. Their system doesn't read as much as people are used to. It does read the Date Taken and Caption just fine and dumps all the keywords into Comprehensive, so I have to cut them all out and paste them elsewhere. I only get 54 characters whether I use Lightroom, Elements or Irfanview, but that may still be something I'm doing wrong. They claim you can get much bigger fields to transfer. Don't forget only Semicolons are read as separators. commas, spaces and other characters are ignored, and will possibly truncate or eliminate all your keywords.

Someone who uses CS2-3-4 might provide better information because that's what Alamy says they have gone with as a standard.

Tomorrow, why I'm pretty certain about the Heisenberg uncertainty principle.  :D

Today's batch upload was 26 photos, which went into the "Processing - average wait time 37 hours" status, instead of directly into Waiting for QC. Since it's Friday, they probably won't be precessed until Monday or Tuesday, and then 48 hours for review. If I can get a smaller batch done over the weekend I'll see if they drop straight into QC status. This doesn't mean anything, just that I like to experiment.

Adeptris:

--- Quote from: RacePhoto on November 15, 2008, 01:41 ---Real easy, those of us who have used Lightroom, will find the fact that it alpha sorts the words when you drag them in from a collection, frustrating!

--- End quote ---

This was stated over on the Alamy Forum, and these replies may help you adjust your workflow to solve it!


--- Quote from: Alamy Forum ---In my experience, CS3 Bridge arranges keywords alphabetically when you add keywords from your own pre-determined keywords and word sets (ie by clicking on keywords for inclusion), but does not do so if you keyword images manually. If you click on just one pre-saved keyword, the whole set will then be rearranged alphabetically (including all manually typed words).

--- End quote ---

RacePhoto,
Some good news for you, at the Contributors meeting 7th November, they said the new Contributos Tool will be released first quarter 2008, this will allow you to edit and assign values to similars in blocks, they also spoke about a template for Adobe that would allow you to split the keywords for alamy, so it will embed in the files xmp data a section just for Alamy, also they are looking at populating the date etc:

Other Points:
Also they are looking at several other area's like uploading model releases for a commercial collection, and ranking on a per image basis, so all positive and in the right direction.

The move into the US, the office will open in January, at present 30% of Alamy's sales are to the US, with 20% of photographers US based.

The editorial market in the US would be hard to break into, so it looks like the commercial market will be targeted, Alamy is self financed by organic growth so there are no investors to pull the plug.

David   

epantha:
Thanks so much guys for taking the time to explain all this :)
I'll be going over every photo this weekend to adjust the keywords.
Photoshop CS3 transfers over all keywords just fine by the way.

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