Agency Based Discussion > Canva

CANVA Adds RF

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w7lwi:
Just got the following message from Lee.  35% of $10.00 looks like a winner.  And the possibility of EL's later.


"Hi Russell,
Since Canva launched we’ve only had one type of license available: our unique One Time Use license, which permits users to use an image in a single design.

Our users tell us that they love it. But since day one, they’ve also been asking for a more typical license as well, where they can pay a bit more up front and not have to pay each time they use it.

And now we’re about to launch it.

It’s a standard Royalty Free license, but we’re calling it Multi-Use. It’s priced at $10 and your same 35% royalty rate applies.

Just like the One Time Use license, customers can only use it in their Canva designs, and can’t download the original file.
It has gone live for a small group of users today and assuming there are no issues, we’ll roll it out to all users over the rest of this week. You may start to see some $3.50 royalties appear in your earnings pages from today.

We expect this license will create a substantial boost to your royalty earnings. A little later in the year we’ll also launch our Extended Licenses which we expect will do the same.

If you have any questions about this or anything else, please feel free to reply directly to this newsletter.

As always, thanks for being a Canva contributor!
Cheers,
Lee"

I don't know about any usage limits (number of times it can be used by the buyer) but it looks like a step in the right direction.

Sean Locke Photography:
Hey, I already got one and I didn't even notice! Nice.  At the most, I've seen the same image sell 3-4 times at once, so ten times the royalty from one buyer sounds pretty ok.

I wish they had called it something other than "RF" though.  Here's chance to get away from that term.

Dumc:
How many uses gets the customer for that 10$?

dirkr:
Nice addition, sounds good.

I assume it's unlimited uses, but with typical print run restrictions per use (250.000).

Exact license terms here:

https://about.canva.com/license-agreements/multi-use/

Doesn't say anything about number of uses, so I assume it's unlimited.

Dumc:
What I don't understand is this:

For example, customer spends 10$, for that money he/she can make (I'm assuming) 10 designs. From that 10$ 35% (3,5$) gets contributor, Canva keeps 6,5$. So does that mean, that a buyer must buy all 10 photos from contributor that got payed 3,5$. And if not, how are other contributors paid from that 10$?

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