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Author Topic: Canva  (Read 246046 times)

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« Reply #25 on: May 22, 2014, 07:17 »
0
Bumpity-bump.

Are people contributing to canva? Do you have results?
I'm thinking of contributing, but don't want to waste time, so if anyone has anything to say, I'm all ears. :)


« Reply #26 on: May 22, 2014, 07:51 »
+2
Bumpity-bump.

Are people contributing to canva? Do you have results?
I'm thinking of contributing, but don't want to waste time, so if anyone has anything to say, I'm all ears. :)


Hi Spike, I'll give you an internal update and hopefully some of our contributors will chime in with their experiences.

We've been online for 9 months now, and growth in contributor royalties is extremely pleasing.  It's not appropriate for me to give exact numbers, but let me try to find some insights I can give you:
- We have five contributors who have earned over $1,000 already, and quite a few more are not far off
- The quantity of contributors making monthly payouts over $100 is in double digits and grows by an increasing amount each month
- Royalty growth percentage is well into double-digits each month and has been since launch

A couple of other non-royalty-related but relevant updates:
- We're still not ingesting vectors. Given we're a design platform, we're quite different. We need to serve files to the user's browser before they buy a license, which means they must be protected. If you've ever tried watermarking an un-rasterised vector, you'll know it's not trivial. Our solution for this is taking longer to perfect that we expected, so we'll soon be serving rasterised & watermarked vectors to our users and temporarily foregoing all the cool interactive possibilities. We have been very lucky to have a lot of very patient vector artists upload to us already. We hope to have new about them being ingested in the coming weeks.
- We're almost through the backlog of reviewing photos, so new contributors can expect to have their content online in around two weeks. We're ingesting in the order that contributors signed up, so all existing photo contributors will be online in the next two weeks.
- While it's still not near complete, our upload / submit system is super easy as I'm sure any of our contributors will attest.

I'm not going to tell you that you'll instantly make money from Canva. We have many contributors who don't make much at all. But as someone who contributed to most microstock agencies for many years, I can tell you that it really is about quality and quantity.

But I will tell you that it's still very early for us and all the signs are super promising. Getting in early has its advantages!

We've also been getting some nice press lately: http://about.canva.com/in-the-media/
And recently hired Guy Kawasaki as our Chief Evangelist: http://techcrunch.com/2014/04/16/guy-kawasaki-joins-australian-design-startup-canva-as-chief-evangelist/

If anyone has any questions I'll be happy to answer them here.  If you're interested in contributing, sign up for a Canva account if you haven't already and email me your details: lee@canva.com

Thanks!

« Reply #27 on: May 22, 2014, 08:16 »
0
I expect more, but I am very please with Canva performance in 2014, and for me this Canva approuch to the microstock business is fair and more secure for photographers, with 1$ for One license.

But Canva have to improve the support for Firefox browser ;-)

Lee ... I also like to reach that $1000 milestone in the next months ;-)
« Last Edit: May 22, 2014, 08:18 by hjalmeida »

« Reply #28 on: May 22, 2014, 08:33 »
0
I'd like to ask, what does one license exactly mean? If we have client that wants to use image on his website and he buys file from any microstock, he uses it once... right? If he buys it from Canva, he uses it once as well, right? So what is the difference here?

« Reply #29 on: May 22, 2014, 09:29 »
+2
I expect more, but I am very please with Canva performance in 2014, and for me this Canva approuch to the microstock business is fair and more secure for photographers, with 1$ for One license.

But Canva have to improve the support for Firefox browser ;-)

Lee ... I also like to reach that $1000 milestone in the next months ;-)

Thanks Helder!  Nothing is ever totally secure, but as you say, it's a little 'more' secure than alternatives.

Let me know what issues you're experiencing in Firefox.  We support the latest versions of Chrome, Firefox and Safari, so we're always interested in hearing about any bugs we don't spot ourselves.

Won't be long before you hit that milestone!  :)

I'd like to ask, what does one license exactly mean? If we have client that wants to use image on his website and he buys file from any microstock, he uses it once... right? If he buys it from Canva, he uses it once as well, right? So what is the difference here?

At Canva, customers never download the photo file itself. They make the design on Canva, and buy a "One Time License" which only licenses them to use the image in that design. If they want to use the same file in another design, they need to buy another One Time License. The images are watermarked when they're creating their design, and only when they download the completed design and pay for their license are the watermarks removed.

That being said, we do have plans to offer a standard Royalty Free license too. This will be like other agencies where buying the file once allows them to use it in an unlimited quantity of designs. But it will be at a higher price, and they'll still never download the photo file itself.

You can sign up for free and try it yourself. You only pay if you download a design that contains stock images. Otherwise it's totally free.

« Reply #30 on: May 22, 2014, 11:01 »
+3
I looked at your site and intro video and read some of the contributor information. It sounds as though what you're looking for (for photos) is isolated objects, but some of the big contributors you named don't specialize in that. For example, Monkey Business Images: on Shutterstock, her portfolio is over 34,000 with only 180 isolated images.

Based on typical usage so far, can you talk about what sorts of things Canva needs (photographs) other than isolated objects?

$1 per use is a sort of RM license, so although it sounds cheap it might be workable, but I'm not clear what a use is on Canva. If someone makes a design and then produces a web page, a poster and prints postcard mailers, is that three uses or one? Are there uses on physical products - such as tee shirts or other merchandise - where a design use would effectively be giving away an extended license (on existing micro sites) for $1?

I'm guessing that professional designers don't much like Canva - I assume it is effectively replacing them and allowing someone who would have hired a designer in the past to do it themselves. Is that how you'd see your user community?

Certainly this post seems to be heading in that direction (and much as I got a chuckle out of the toe tag on a corpse with the Photoshop logo, those of us creating the images that people like the writer incorporate will still use it, albeit in my case CS6 as I wouldn't touch CC with a bargepole!)

http://www.postplanner.com/create-stunning-social-media-graphics-without-photoshop/

I'm very open to trying new things - especially if it might be expanding into new areas (making "designers" out of end users in the same way desktop publishing made "typographers" out of office workers in spite of the howls of horror from real typographers), but I'm not entirely clear if the sorts of things I do would have any usefulness in the Canva universe.

« Reply #31 on: May 22, 2014, 11:22 »
0
Because of Louis  >:( ;), I am still uploading my portfolio on FAA, but this is my last low earner...
So when I see more than one proof that some agency worth of my time and effort I will upload there...
For now I finish with new agencies...

« Reply #32 on: May 22, 2014, 12:50 »
0
I submitted hundreds of isolated PNG format photos, since they indicated that was a preference. Also submitted some background JPEGs. So far I've sold 9 images, (since April) but they were all JPEGs . Curious.

« Reply #33 on: May 22, 2014, 13:52 »
0
I have got 25 sales since April, out of about 300 images (no PNGs). Most of these sales are backgrounds, and some are nature photographs.

« Reply #34 on: May 22, 2014, 19:34 »
+1
I submitted hundreds of isolated PNG format photos, since they indicated that was a preference. Also submitted some background JPEGs. So far I've sold 9 images, (since April) but they were all JPEGs . Curious.

I would guess the designers of the site assumed that their users would use it one way but users have a habit of not acting the way designers and coders expect.

« Reply #35 on: May 22, 2014, 20:45 »
+2
I looked at your site and intro video and read some of the contributor information. It sounds as though what you're looking for (for photos) is isolated objects, but some of the big contributors you named don't specialize in that. For example, Monkey Business Images: on Shutterstock, her portfolio is over 34,000 with only 180 isolated images.

Hey Jo Ann, we haven't got the messaging quite right on this so most people get confused. In short, we sell all the typical images but the isolated-on-white images can't go directly into the collection, but must be cut out first. Contributors don't have to do anything differently and can just submit their portfolios as normal. We sell all kinds of images, not just isolated ones.

Based on typical usage so far, can you talk about what sorts of things Canva needs (photographs) other than isolated objects?
Based on our extensive data mining and expert analysis we've identified that we need everything.  ;) What sells on Canva is the same as what sells everywhere else.

$1 per use is a sort of RM license, so although it sounds cheap it might be workable, but I'm not clear what a use is on Canva. If someone makes a design and then produces a web page, a poster and prints postcard mailers, is that three uses or one? Are there uses on physical products - such as tee shirts or other merchandise - where a design use would effectively be giving away an extended license (on existing micro sites) for $1?
This is also a little unclear.  The 'use' as it relates to our license means one design. Once they've purchased a license to use an image in that design, they're free to use that design multiple times as long as it's within the permitted uses of the license. So your example of someone using a design on the website, a poster and postcard mailers, requires only one license.  But if they want to change the design, they need to re-license it.

We require extended licenses for resale products, reproductions over 250,000 and multi-seat. But at the moment we only have our One Time Use license available. Extended licenses will be available soon. There's no rights in our base license that require extended licenses at microstock agencies.

I'm guessing that professional designers don't much like Canva - I assume it is effectively replacing them and allowing someone who would have hired a designer in the past to do it themselves. Is that how you'd see your user community?

Not at all. We get a huge amount of positive feedback from designers every day. Of course there have been a few designers who felt threatened by us empowering their clients, but they're few and far between. Most designers love that we take away the laborious work of updating phone numbers on their client designs (in Canva the client can do it), that we make it easier for them to do their basic designs, that we enable them to easily collaborate with their clients, and many other reasons. We also have a designers program which will launch soon and enable designers to license layouts: https://www.canva.com/designers

So no, we don't see our community that way at all. :)

I'm very open to trying new things - especially if it might be expanding into new areas (making "designers" out of end users in the same way desktop publishing made "typographers" out of office workers in spite of the howls of horror from real typographers), but I'm not entirely clear if the sorts of things I do would have any usefulness in the Canva universe.

Anyone who's successfully selling images in the microstock market has usefulness at Canva.

I submitted hundreds of isolated PNG format photos, since they indicated that was a preference. Also submitted some background JPEGs. So far I've sold 9 images, (since April) but they were all JPEGs . Curious.

Hey Danny, PNGs are a little more complex for us to ingest so they take a bit longer. Yours will come through review in the coming weeks. As you say, cutout PNGs are preferred for isolated-on-white images when they're done well, but we weren't expecting anyone to do that for us so soon, which is why we're not yet setup to process them quickly. Thanks for chiming in with your experience!

I submitted hundreds of isolated PNG format photos, since they indicated that was a preference. Also submitted some background JPEGs. So far I've sold 9 images, (since April) but they were all JPEGs . Curious.

I would guess the designers of the site assumed that their users would use it one way but users have a habit of not acting the way designers and coders expect.

Very true. We weren't expecting contributors to cut out images for us so soon, but it's great that some are. 

Thanks to all for your interest, and for all those who've emailed me yesterday and today about contributing!

-Lee

« Reply #36 on: May 22, 2014, 22:00 »
0
Thanks for the replies Lee. I think the idea of letting designers license designs to clients who can then make small changes themselves sounds very much like the sort of workflow that could really simplify a painful part of the process - managing changes.

And I know some designers who do web sites for clients would often use something like ThemeForest and modify rather than starting from scratch, so there's certainly a precedent for using some pre-built tools or components.

« Reply #37 on: May 23, 2014, 08:01 »
0
Hugh...! It seems that I have to open another agency, again because Louis and his Topic... :P ;)

« Reply #38 on: May 23, 2014, 08:04 »
0
Hugh...! It seems that I have to open another agency, again because Louis and his Topic... :P ;)

haha

« Reply #39 on: May 25, 2014, 09:12 »
0
 ;)

P.S.
Louis, did you know you are good marketing expert! 8)
But, unfortunately you are doing that for free.. :-\

« Reply #40 on: May 25, 2014, 11:39 »
+1
;)

P.S.
Louis, did you know you are good marketing expert! 8)
But, unfortunately you are doing that for free.. :-\

ahah but I have a lot of exposure lol

anyway I haven't joined Canva, if they want some I would be delighted, Lee is such a great guy

« Reply #41 on: May 25, 2014, 12:37 »
+2
Yep! But at first sight I like Melanie more...  :D

« Reply #42 on: May 27, 2014, 20:43 »
0
;)

P.S.
Louis, did you know you are good marketing expert! 8)
But, unfortunately you are doing that for free.. :-\

ahah but I have a lot of exposure lol

anyway I haven't joined Canva, if they want some I would be delighted, Lee is such a great guy

Thanks Luis! Right back at you. :)

Yep! But at first sight I like Melanie more...  :D

ha ha!  Can't argue with that. 

« Reply #43 on: August 08, 2014, 20:00 »
0
Hi Lee,
Apologies if this has already been explained, or if I was supposed to figure it out for myself but didn't:
-If I want to submit vectors, do I FTP just the eps files? If so, how do I get you the metadata? Do you accept only eps8, or can I submit eps10 or .ai files with effects such as drop shadows? Any restrictions on things like open paths and unfilled paths?
-On my 3D rendered images, it's easy for me to turn off shadows and render a perfectly isolated PNG of an object. Is that what you are looking for? Can you read metadata from the PNG file? Do you have a file size limitation on raster images? What is the preferred resolution, e.g. is 6000x6000 too big for your designs?

I really like Canva. I had some serious fun composing Kindle book covers. They turned out pretty good really. And while more people are learning Photoshop and Illustrator and may not need Canva, it seems like mobile users alone will be a huge market for you. Canva seems like a natural for tablet and phablet users.

Goofy

« Reply #44 on: August 08, 2014, 21:00 »
+2
My portfolio has been on this site for 3 days and 8 sales so far  8)



« Reply #45 on: August 08, 2014, 23:41 »
+1
Hi Lee,
Apologies if this has already been explained, or if I was supposed to figure it out for myself but didn't:
-If I want to submit vectors, do I FTP just the eps files? If so, how do I get you the metadata? Do you accept only eps8, or can I submit eps10 or .ai files with effects such as drop shadows? Any restrictions on things like open paths and unfilled paths?
-On my 3D rendered images, it's easy for me to turn off shadows and render a perfectly isolated PNG of an object. Is that what you are looking for? Can you read metadata from the PNG file? Do you have a file size limitation on raster images? What is the preferred resolution, e.g. is 6000x6000 too big for your designs?

I really like Canva. I had some serious fun composing Kindle book covers. They turned out pretty good really. And while more people are learning Photoshop and Illustrator and may not need Canva, it seems like mobile users alone will be a huge market for you. Canva seems like a natural for tablet and phablet users.

Hey Michael, no worries.

Yes, you can upload just the EPS files.  If they have a same-filename JPG preview, we'll extract the metadata from that. Otherwise, we extract metadata from pair-less EPS10 files.  We accept EPS8, EPS10 or SVG, but we do not accept AI at this time. 

The usual restrictions such as no open paths apply.

If you can re-render to PNG with transparent background, those images will go straight into the library after review.  Anything with a plain white background, or any solid colour, goes into the 'cutout queue' which is currently super long and not going very fast.  So sending us a transparent PNG is to your advantage.

We don't extract metadata from PNGs at this time, but you can upload a same-filename JPG preview with PNG like you would for EPS and we'll extract the metadata from that. 

Maximum filesize is 50MB.  We don't have a set maximum size in pixels. 

I'm glad you like Canva.  It meets different needs to the Adobe products but we're finding a lot of people use both.  And yes, we think it will be a natural fit for tablets too.  ;)

Thanks!
« Last Edit: August 08, 2014, 23:44 by Lee@Canva »

« Reply #46 on: August 08, 2014, 23:43 »
+1
My portfolio has been on this site for 3 days and 8 sales so far  8)

That's great to see.  Our growth so far is very pleasing and we're doing all we can to keep it up.  There's a lot to do with a platform like this. 

« Reply #47 on: August 12, 2014, 08:57 »
+1
Hi Lee, i dont found a contributor area in the website, where i can find my uploads, edit keywords, see the earnings, can you show me where i can find that whan im login in canva.com

Tankyou :)

Goofy

« Reply #48 on: August 12, 2014, 08:59 »
0
I had to click on the upper right hand corner to display my user name than my stats became available!  14 sales so far this month!

« Reply #49 on: August 12, 2014, 10:02 »
0
ok, maybe I do not see it yet because I have not even uploaded my artwork.

Question to Canva/Lee... if i upload a vector background, how much time it take to review my artwork... in the background there would be nothing to cut or separated into parts because it is a vector background ... or i would have to upload it to the web as a raster image not a vector?


 

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