Dreamstime appoints new PR Agency

cuppacoffee

« on: August 08, 2011, 08:07 »

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In case you didn't catch it - http://live.lewispr.com/LEWISPR/2011/08/05/dreamstime-selects-lewis-pr-as-agency-of-record-59946

Dreamstime Selects LEWIS PR as Agency of Record
Appointed to increase US awareness and innovation within the stock photography industry
Friday, August 5th, 2011
Dreamstime, a leading stock photography community, has engaged global communications agency LEWIS PR to implement a media relations and thought leadership campaign in North America.
The campaign will focus on increasing awareness in the US among target customers, including advertising agencies, design professionals, national and international magazines, online media sites and film and television production companies. LEWIS will utilize an active, engaged Dreamstime community to drive creative, trend and issues-based news opportunities.
Rich Young, vice president, LEWIS Boston, will lead the program and report to Noelle Federico, CFO/Business Manager, Dreamstime.
Details of the budget are not being disclosed. The campaign commenced in August.

About Dreamstime
Dreamstime is a distinguished leader in stock photography and a major supplier of high quality digital images to the world’s largest advertising agencies, national and international magazines and film and television production companies. Today, with more than 11.7 million images, Dreamstime is currently the second leading agency in total customers with over 12 million unique visitors monthly to the site and is one of the most popular web sites in the world. The acceleration in numbers overall makes it the fastest growing stock photo agency worldwide. In addition to the current 250,000 free images available, Dreamstime’s active gallery is updated by the second with photos from the site’s 120,000-plus contributors.


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sharpshot

« Reply #1 on: August 08, 2011, 08:34 »

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I wonder what the film and television production companies will think of a site that doesn't sell footage? Never understood why they aren't interested in a market that's big and could damage stills one day.


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jsnover

Premium Member

« Reply #2 on: August 08, 2011, 09:47 »

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As long as this doesn't presage another royalty cut for contributors to pay for the campaign, this is good news. And I had missed that - thanks for posting.


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Microbius

Premium Member

« Reply #3 on: August 08, 2011, 10:14 »

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At least they haven't hired the same guys as Fotolia did. That did the ad that most people didn't notice, and those that did got to associate the brand with the N-a-z-i-s and pedophilia. Then when the deliberately controversial ad proved to be, well, controversial the guy from that PR agency threw his toys out the pram and came on this forum to call their client's contributors and customers morons. Happy days.


« Last Edit: August 08, 2011, 11:27 by Microbius »	Ignore \| Logged

BaldricksTrousers

« Reply #4 on: August 08, 2011, 10:28 »

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Personally, I would never put my communications in the hands of a company that used expressions like "to implement a media relations and thought leadership campaign".


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lisafx

Premium Member

« Reply #5 on: August 08, 2011, 19:39 »

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Quote from: Microbius on August 08, 2011, 10:14

LOL! That was a lot of fun, wasn't it? Grin

This sounds like great news to me! Considering my RPD at DT is the highest of any micro site I contribute to, more customers there can only be a positive!