People don't seem to be having much luck with creating more general, individual artist, sales sites. If you have footage of some unique and interesting value - which is going to draw you lot and lots of hits - this project may commercially viable. For instance, type in "bangkok riots 2010 video clips stock footage" into any search bar. What you are directed to is my stock footage on one or two of the major sites. This may qualify for some off-site pages and generate some sales. That is, if the footage is so unique that a simple internet search will put you on the first page on Google. If not, your efforts are most likely in vain. Stock footage marketplaces exist because people go there - they know they are going to be able to find footage on a vast number of themes without conducting deep internet searches. Even if your results were successful, given the example above, do you want to be dealing with lots of issues surrounding relatively small purchases? Coping with buyers? Here is an effort by a very talented artist to create his own sales site. Results, apparently are less that stellar, even at the give away prices he is offering. People are not coming to this site:
www.slamstock.com How are potential buyers going to find yours?