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Topic: printing greeting cards  

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stockastic


« on: November 10, 2011, 17:35 »

Being quite discouraged with microstock, I've been thinking that I have a lot of images that would sell as greeting cards.  Yes I hear you all laughing already.  But I'm totally serious, I have a lot of things that I am pretty sure would sell given the right venue, and I now have an opportunity to get into a couple of local artsy/craftsy sales.

I obviously don't want to order cards in quantities like 25.  I want to start with a lot of images and just a couple prints of each, and find out what sells.  But I am sure there must be printing services that will do this.

Has anyone hear done greeting cards for sale, and if so where are you getting them printed?


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Karimala



« Reply #1 on: November 10, 2011, 20:09 »

I print my cards at Red Bubble.  The cards are made out of heavy duty photo paper and can be framed as a print.  Excellent quality.  Plus there's the added bonus that folks can buy more cards on Red Bubble's website.  I've only sold cards at a small art gallery, and never needed more than 30-40 on hand at any given time. 


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JamesJackson

New Member


« Reply #2 on: November 11, 2011, 05:22 »

Yes this is the nice idea. I am also following the same process. Well, but I am not using a Red Bubble. I am generally use Photoshop and I really don't know to use it. Thou, I also use to sold my cards in shopping malls and small shops and I am getting a sufficient return form it.


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Caz

iStock Gauge
« Reply #3 on: November 11, 2011, 06:28 »

I used to do this but stopped a couple of years ago as it just wasn't worth the time/money spent on it. I had the option to purchase images as greetings cards on my website and I also sold them at craft/art fairs and galleries.

Selling at craft/art fairs was entirely pointless. The cost of having a stall at these events is very high where I live, I  needed to sell an awful lots of cards and prints just to break even. Added to that is the cost of spoilage, a remarkable number of cards get damaged even though I packaged and sealed them in individual polythene wrapper wallets and they were all kept in sturdy boxes that people could flip through without needing to pull the card out. In addition, there's your time for sitting there all day to be costed in. 

Local galleries and card shops would take them, but only for a fairly large volume, and on a sale or return basis. So it meant quite a high initial outlay without a guarenteed sale. And the spoilage and theft rate was unbelievable (and something that galleries shrug off as not chargable to them)


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mtkang

Dreamstime GaugeiStock Gauge
« Reply #4 on: November 11, 2011, 07:43 »

interesting, any guys to share more? i am also thinking of getting print some photos as postcards, and sell in some tourist place which i travel to..

but one thing i found is printing on some kind of postcard paper will cost like $1 US, i saw most of the postcards are less than that price..


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OM


« Reply #5 on: November 11, 2011, 07:47 »

Getting cards printed is not a problem with companies like Vistaprint. I got some cards printed to use as flyers/leave-behinds to direct potential clients to my site/albums. Only cost €25 incl. postage and VAT for 100 and if you order 500 it's even cheaper. They were A6 full-colour and printed on one side. For zero extra, they'll also do you a black text on the back. My design was entirely mine and done in PS.

But selling 'em is an entirely different matter. My bro-in-law made around 20 panoramic cards of a local tourist attraction (windmills etc) and had 1,000 of each card printed to cut down on the cost/card. He did, with difficulty, find a retailer at that same tourist spot to take a selection of his cards (he had to provide the card rack). After 3 seasons, he just about broke even and still has thousands of cards left over!

The major card producers tend to provide the retailer with the racks and return to check that you haven't got someone else's cards in them. They replenish sold cards and return your money for unsold cards at the end of a year. Used to be a good business to be in until everyone started sending cards via internet and using social media. Definitely not worth the effort any more. IMHO that is.


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cclapper
« Reply #6 on: November 11, 2011, 08:35 »

Have you checked into Zazzle? You can purchase your own products and then resell, but I haven't researched the costs. I have gotten samples of a few of the products that I have offered and the quality was good.


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cdwheatley


iStock Gauge
« Reply #7 on: November 11, 2011, 08:58 »

To actually make any money doing this will take some time, a lot of leg work and a lot of experience. It's a tough market especially in a high traffic, high turnover location (which is where you want to be). Most everything is printed in China, so to be competitive you will need to keep your printing costs low and quality high. We print in the USA with different companies, but lose out on some money doing so, oh well. We sell cards, calendars, prints. Wouldn't even consider selling cards only, waste of time, too little money for the work involved. It also makes sense that once you have an account it's easy to supply them with other products, so why not. A lot of the cards are supplied by multi-artist distributors, especially postcards and at the prices they sell them for, you'll need to sell a truck loads to make money. It's taken 3 of us working at this for 5 years to get our level of income up to a respectable level. I think we barely made beer money the first couple of years. The good news is, it's growing every year and we have some control, unlike the stock.

It can be done, but it's a lot of work and many growing pains along the way. Take good care of your accounts, and hopefully they give you good store placement and push your products...The PR end is huge!!


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stockastic


« Reply #8 on: November 11, 2011, 10:19 »

Thanks all for the helpful replies. 

I have no plans to pay for booths, I know that would never fly.  The angle is that my wife already makes and sells things (soaps and knitted scarves) at a few local craft shows, gets good traffic, and I could add a card rack to her table at no cost.  I have a whole bunch of images that I think would sell to that crowd.

My expectations are entirely realistic - maybe just make a few bucks now and then. 


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RacePhoto



« Reply #9 on: November 11, 2011, 13:23 »

interesting, any guys to share more? i am also thinking of getting print some photos as postcards, and sell in some tourist place which i travel to..

but one thing i found is printing on some kind of postcard paper will cost like $1 US, i saw most of the postcards are less than that price..


I don't understand where you looked or what the problem is. People have listed a number of sites that will print your cards, coated on both sides... for less than $1 each? Unless of course you are only getting a small number of cards.

Example:  500   $50.44  Coated both sides, printed both sides. That's about 10c a card?

Did you try a search for "Postcard Printing" you will get about 35 pages of people competing for your business.  Smiley

Here's the most obvious one I could find. http://www.postcardprinting.com/ 

As for the rest of the thread, yes, fairs are allot of work, expensive to rent the space, spoilage will kill you. Retail outlets, getting someplace to sell you cards, including the price of a rack, theft from stores is a problem. And last of all, what people have pointed out, mailing things has become very old. The USA post office is in trouble. I just read where schools are considering dropping printed yearbooks because of expense and demand. (that's sad!) Everything is becoming disposable and electronic.

Darn I like old photos, postcards, books and things that are printed. I'm also an old fart. But honest, what's going to happen in another ten years when everything in the world is available on the internet, in our pocket and nothing is physically solid anymore? No more libraries, magazines, newspapers, books, and people will just email photos, no more prints except make a fer on the wall, be we have electronic picture frames already.

That also means postcards which are almost dead already, will be nothing but a memory or something to take home and file. Not a great market to be trying to enter when it's dwindling, not growing.

I'd suggest find something that is growing and try to break into that. (and trust me, sports photography is about the same as postcards. The print media market is almost dead.)


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penywise


Dreamstime Gauge
« Reply #10 on: November 11, 2011, 14:04 »

As mentioned previously, Zazzle is a great place.  I sell a lot of cards on Zazzle.  I don't have to do any marketing, I don't have to store or print anything, and everything is shipped and taken care of by them.  Win/win for me.
Here's my store: http://www.zazzle.com/shroudedlake


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RacePhoto



« Reply #11 on: November 11, 2011, 14:20 »

As mentioned previously, Zazzle is a great place.  I sell a lot of cards on Zazzle.  I don't have to do any marketing, I don't have to store or print anything, and everything is shipped and taken care of by them.  Win/win for me.
Here's my store: http://www.zazzle.com/shroudedlake


Yes, the other side of "Mr. Negative" is that Zazzle and places like that are potentially a good place to sell. It's the electronic alternative.

I was responding to individually printed and self-marketing, postcards and greeting cards that are sold in shops and tourist traps. Sorry about that if I sounded negative on all possibilities.


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Roadrunner



« Reply #12 on: November 11, 2011, 14:29 »

Considering that print media is dying out (i.e. postcards, calendars an posters), wouldn't that indicate that even Microstock is in danger?  I hope not! Shocked

I do know that photography is tough to sell at art & craft shows.  Some of the ones I was in cost me between $250 and $400 US D.  That was over 10 years ago, and I usually lost money since most buyers preferred water-color or Acrylic/oil painted art over photographs.  Especially wth digital cameras on the scene with Photoshop Elements in their homes.

We all need a little help from the Lord for this one!


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