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Author Topic: Getty Images launches automated rights licensing for photo sharingservices  (Read 1708 times)

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« Reply #1 on: September 12, 2012, 22:03 »
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Heres how it works: whenver a SparkRebel user copies or uploads an image to the site, SparkRebel calls PicScouts content identification service to recognize the image.  If it finds the images fingerprint in its database, it uses ImageIRC to determine who needs to be paid; then SparkRebel pays any royalty owed through Post Usage Billing.  PicScout ImageIRC includes Gettys own images; it is the largest stock image agency in the world.  (Getty Images itself was sold just last month to Carlyle Group, the private equity giant, for over US $3 Billion.)  In total, ImageIRC includes data on over 80 million images from more than 200 licensors, which can opt in to the arrangement with SparkRebel (and presumably similar deals in the future).

Where does the money come from, though? The person using the image must have to agree to pay for it. Do you suppose this is just another way for Getty to make more money? How much money will actually be passed along to the contributor? How much money does SparkRebel then PicScout then Getty take? It sounds like a good idea but if Getty's name is on it, rest assured the contributor will get the short end of the stick.  ::)



« Reply #2 on: September 12, 2012, 22:42 »
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SparkRebel is paying - and I'm assuming they're planning on having enough ad revenue (or whatever their source of revenue is) to cover the costs. Perhaps this came about after Getty suggested that paying up front was better than lengthy court fights over image royalties owed

microstockphoto.co.uk

« Reply #3 on: September 13, 2012, 07:38 »
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So they use image recognition to find out the copyright owner?

Most of the times image recognition just doesn't work.
And when it works, what if they find the picture on another photo sharing site? Will they pay someone else for stealing our work?


 

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