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When you isolate an objet do you leave all the shadow, a part of the shadow? or do you remove all the shadow?
What is best for designers?
Or other way to make the question: What sells better? 

Even though I prefer to see one with a shadow, a TRUE isolation has none.  From what I understand, you cannot call it an isolation with a shadow.

Good question: I don't know the answer.

What I can say is that I always keep the shadow in my isolations and also some reflection from time to time and I do use the keyword "isolated"... and I never had any rejection due to keyword misusage.

From a buyer point of view, I see two different usages for an isolation: put it simply on a white background (web site, print) or use the object as a design element.

I would say that in the first case the buyer would prefer an isolation with the shadow (because no, it is not that easy to create a realistic shadow in PS) and in the second case a true isolation.

So the correct answer to your question is probably "it depends".

But I must tell you that my isolation do sell quite well with the shadow. Would they sell better without? I don't know.

Isolated means alone. No shadows. What sells better.?? Depends on subject and concept. I for one am Sick of isolations.