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Author Topic: Shutterstock Sales (None)  (Read 2940 times)

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« on: May 10, 2017, 19:23 »
0
Shutterstock (Wednesday) No sales today.  This is very scary since it was my #1 earner.  I just don't quite understand what's going on.  I am very worried and just might have to concentrate on two microstock sites.  Are you cutting back on sites instead uploading?  Thanks for your time.


angelawaye

  • Eat, Sleep, Keyword. Repeat

« Reply #1 on: May 10, 2017, 20:56 »
+2
I think every one is seeing bad changes. I have stopped uploading after April was the lowest in years.

dpimborough

« Reply #2 on: May 11, 2017, 00:07 »
0
Adobe/Fotolia passed shutterstock for me this week.  All the other agencies are carrying on as normal but SS are just becoming another iS style joke where sales are concerned.

« Reply #3 on: May 11, 2017, 00:21 »
0
I agree 100%.   Why upload now?  I can't even buy a cup of coffee and a doughnut with these none sales.

derek

    This user is banned.
« Reply #4 on: May 11, 2017, 00:44 »
+2
Agree!  I'm down the classic 40-50% it doesnt matter all that because other agencies are making up for it. I stopped uploading a couple of months back because new files are never given any exposure at all. I do lots of studio conceptuals and sometimes just one pic can take me a day or even two so its not something I want to lose in some trash-can.

This is no search problem or anything and I dont care what their Q whatever reporst says I think they are plain and straight losing buyers. Simple as that.
« Last Edit: May 11, 2017, 03:21 by derek »

« Reply #5 on: May 11, 2017, 03:49 »
+1
They have a millions of bad images, yes! If I were a buyer I would be lost. And they still accepting everything.

« Reply #6 on: May 11, 2017, 05:06 »
0
Shutterstock (Wednesday) No sales today.  This is very scary since it was my #1 earner.  I just don't quite understand what's going on.  I am very worried and just might have to concentrate on two microstock sites.  Are you cutting back on sites instead uploading?  Thanks for your time.

How many images do you sell normally?

« Reply #7 on: May 11, 2017, 06:15 »
+1


This is no search problem or anything and I dont care what their Q whatever reporst says I think they are plain and straight losing buyers. Simple as that.
I do care because its the only audited report we have. Supply is going up much faster than demand which is more concerning as buyers are not picking up the demand on other sites. You are of course entitled to believe what you choose but its useful to consider all the evidence rather than just  that which supports your case....unfashionable I know.

Stockvideo99

« Reply #8 on: May 11, 2017, 09:54 »
+1
Shutterstock (Wednesday) No sales today.  This is very scary since it was my #1 earner.  I just don't quite understand what's going on.  I am very worried and just might have to concentrate on two microstock sites.  Are you cutting back on sites instead uploading?  Thanks for your time.

I noticed a new homepage for Shutterstock, perhaps they also changed or shuffled the search algorithm OR there is a massive drop in demand for content due the Google/Youtube advertising scandal, a lot of content creators are suddenly not making any money .

https://nypost.com/2017/05/05/youtube-loses-major-advertisers-over-offensive-ads/

https://www.nytimes.com/2017/04/17/arts/youtube-broadcasters-algorithm-ads.html

and there are more articles relating to this, it's something I didn't think would affect stock media but it's quite possible it is.

It's that or an algorithm shuffle, sales don't simply go to zero for some many people on one site suddenly all while the other sites are still producing some sales.

« Reply #9 on: May 11, 2017, 16:26 »
+1
...I dont care what their Q whatever reporst says I think they are plain and straight losing buyers. Simple as that.

I think the story is probably a variation of the old joke about one foot in ice and the other in a fire - on average, things feel just fine. 12% revenue growth isn't across the board, even if you for a moment discard the elephant in the room of the 63% growth in the collection. Some big chunk of that growth is rubbish that will sell very little, but we're competing, I think for a smaller 7% growth because the big bucks is in the enterprise business, not "e-commerce" (what they're calling the traditional SS agency).

Their quarterly report and earnings call transcript said that buyers increased 13%, revenue increased 12%, their buyer retention rate was 92%, paid downloads grew 6% and that growth was spread about evenly between existing and new buyers. I'm not sure how those can all be true without something declining (that they aren't detailing). Enterprise business was 29% of revenue and now it's 32% and most of the increase in revenue per download comes from enterprise and video which are higher priced items.

Using hypothetical numbers for an example: The comparison quarter was 100 buyers with 100 sales at $2 each (average). $200 in revenue. Revenue increased 12% and is now $224

Enterprise revenue was $58 and it's now $71.68 (29% of $200 versus 32% of $224); e-commerce revenue was $142 and it's now $152.32 - about 23% growth in enterprise and about 7% in e-commerce. Many of us have seen the large SOD sales dry up, meaning probably that we're in the low growth bucket. Where we're competing with a substantially larger collection.

It'd be interesting to know more about where the lost buyers are - enterprise or e-commerce. I thought about ways to guess the download split between the two segments but I don't think there's any way to do that with what they've said publicly. I'd guess that the lower-royalty, lower price packages that are replacing some of the on-demand sales might have more impact in the e-commerce sector where our revenue per download is flat or falling.


 

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