A price point below $50.00 USD IS NOT financially healthy or reasonable for a HD video contributors work. HD video contributors should avoid selling their work to cheep, other wise the day will come quicker than you think when earnings are only in the cents for a HD video. Does this scenario sound familiar?
Don’t allow your HD video to be sold for less than 50.00 !
cheers : )
There are a lot of factors that determine price. Not the least of which is the market value itself. I price my clips based on the type of clip itself (let's face, you're not gonna get $50 for a timelapse cloudscape, or ocean waves crashing on the beach), and based on the quality of the clip. I have friends who refuse to price anything below $60 and they sell 10 to 20 clips a month total between all agencies. And I have friends who price as low as $10 who sell near 300 clips a month total between all agencies. There is no wrong or right.
My average clip price is $25 with some animations going as low as $15 and all my "people shots" average $59. That's because I have been in the footage market for a very long time and I know at what price point my clips sell. Stuff that has higher production value and is more unique in its category is priced higher. Stuff that sits in a pool of 50,000 similar clips gets priced lower. A clip that sits and never sells is worthless.
Also, never be afraid to raise (or lower) your prices. I raised the price of my top 10 best selling clips a couple months ago and their sales are still going strong. In fact, I may raise the price on them again after the summer.
The trick is... DO YOUR HOMEWORK. Look at all of the clips that compete with yours and price accordingly.
