pancakes

MicrostockGroup Sponsors


Author Topic: "The Future Of Microstock" by istock-CEO Bruce Livingstone  (Read 11661 times)

0 Members and 1 Guest are viewing this topic.

RacePhoto

« Reply #25 on: September 29, 2008, 12:04 »
0
Can anyone help me understand this portion of the article?

The future lies next to the photos in floor-floor video and audio, and the importance of stock photos always will continue to decline.

Original Text:

Die Zukunft liegt neben den Fotos in Stock-Videos und Stock-Audio , wobei die Bedeutung von Stockfotos immer weiter abnehmen wird.

Somewhere the translation made it floor to floor, which doesn't make sense to me? Grass roots, ground floor, entry level,? What's is he actually saying.


« Reply #26 on: September 29, 2008, 12:11 »
0
Correct translation would be (roughly):

"The future lies - beside photos - in stock video and stock audio, and the importance of stock photos will continually decline"

« Reply #27 on: September 29, 2008, 12:31 »
0
What?

Future is negative!?

Or I miss something...

RacePhoto

« Reply #28 on: September 29, 2008, 12:48 »
0
Correct translation would be (roughly):

"The future lies - beside photos - in stock video and stock audio, and the importance of stock photos will continually decline"

So the word "stock" translated into "floor to floor"?  ;D Or was it the beside?

Good points and interesting reading. Thanks for the help.

I think he's saying that video and audio will be the new markets for expansion and there would be less demand for still photos. Technology makes moving pictures with sound, more viable for creative projects on the web or for electronic devices.

Much of the information and news market is now electronic. I don't find anything surprising in his views, any more than when B&W photos were replaced with color in most print media. The cost came down, the competition went up and the market demanded it to attract costomers.

However, print media will still need stock photos. Newspapers and print media are once again (there was a big decline in the 70's and 80's) downsizing or disappearing. So the conclusion is there will still be a need, but less than currently as better technology replaces the old.

 

« Reply #29 on: September 29, 2008, 13:10 »
0
I guess the problem with the automatic translation comes from missing disambiguation  ;D
"Stock"-photographie is originally an English term, but - as many English words - is used in German as well. But "Stock" in German also translates to floor (like the second floor in a building - in German "zweiter Stock").

And I wouldn't interpret that as "Future is negative", but more as "relatively speaking, sales of video and audio will grow a lot stronger than sales of photos".

RacePhoto

« Reply #30 on: September 30, 2008, 01:03 »
0
I guess the problem with the automatic translation comes from missing disambiguation  ;D
"Stock"-photographie is originally an English term, but - as many English words - is used in German as well. But "Stock" in German also translates to floor (like the second floor in a building - in German "zweiter Stock").

And I wouldn't interpret that as "Future is negative", but more as "relatively speaking, sales of video and audio will grow a lot stronger than sales of photos".

And I do appreciate the help, it cleared up the translation. I just thought the floor was funny.

I agree with the second part, as you see it. The growth will be in video and audio. Any drop in print media will reduce the demand for stock, but the increase in use of less expensive shots should help balance that, as users try to economize. Stagnation of stock photo sales may be what we'll see, instead of a negative trend.


 

Related Topics

  Subject / Started by Replies Last post
22 Replies
7862 Views
Last post January 15, 2008, 19:38
by madelaide
22 Replies
4957 Views
Last post July 02, 2009, 16:37
by madelaide
86 Replies
17747 Views
Last post December 28, 2010, 10:07
by louoates
46 Replies
5204 Views
Last post December 17, 2012, 20:23
by Simplyphotos
13 Replies
2664 Views
Last post November 16, 2017, 04:51
by qunamax

Sponsors

Microstock Poll Results

Sponsors