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Author Topic: Getty Custom Content Brief - is it worth it?  (Read 8122 times)

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« Reply #25 on: August 31, 2018, 10:36 »
+10
simply put, not it is not worth it. we should all collectively boycott this insult. honestly offering to pay for a video/photo by a major corporation tailor produced for $200-$400 per clip/image in perpetuity is and insult. i don't care how hungry one is or if they think this will help them, this will destroy the assignment industry and further put a downward pressure on the valuation of imagery. it's the microassignment of the traditional assignment industry. just sayin.


ShadySue

« Reply #26 on: August 31, 2018, 10:56 »
+1
Just got the Getty one for a shoot "In your region". We haven't finalised Brexit yet and the UK is already a region of the US  :o
Everybody got the email with this title (Brief for your region), no matter what country.
I didn't get one of these this week, and usually I do get their emails. (I got one yesterday about copyright law needing updating.)
In the past 'my region' has been very loosely interpreted, though.
I can hardly imagine they'd be in any sense worth it, and you're basically in a competition for sales, then there are the restrictions on your files even if not chosen. Insanity.

PZF

« Reply #27 on: September 01, 2018, 01:47 »
0
Just got the Getty one for a shoot "In your region". We haven't finalised Brexit yet and the UK is already a region of the US  :o

As is Italy.
 ::)

« Reply #28 on: September 06, 2018, 11:19 »
+1
I got one of these today. All I have to do is buy a camera and learn how to be a photographer in less than a day, then apparently the cash will be rolling in. They might want to work on making these more targeted.

« Reply #29 on: September 06, 2018, 13:32 »
+7
The Getty Custom content briefs are not only not worth it, they are doing serious damage to the industry as a whole.  Instead of a client selecting a photographer on the merits of his work, getting a quote, signing the contract and paying him thousands for the photos used instead of the chump change Getty will give you (and charge) they are through Getty getting dozens of photographers to shoot the brief at no cost to either them or Getty and then cherry pick the photos they want and pay pennies on the dollar for them.  Most likely you will get NOTHING for your work to shoot the brief and if you do get anything it won't be what it cost you to shoot it.  It also devalues what commercial advertising photographers make across the boards.

I can't recommend you read the book Advertising Photography: A Straightforward Guide to a Complex Industry by Bobbi Lane and Lou Lesko enough.  You get straightforward info on how the industry works at that level and what you should be charging!  It will SHOCK you if you have been thinking these briefs MIGHT possibly be worth shooting. (and NO I'm not getting paid by Lesko to promote the book, I just thought it was a very good read.)

There are a number of other good books on how professional commercial photography works and what we should be charging.  I suggest anyone shooting stock start reading up on it.  The micro stock industry has been doing everything in its power to destroy the industry as a whole and they constantly feed misleading information to newer photographers that don't know the ropes yet.  These Getty briefs are just one more way they are harming the entire industry.

Don't do them.
« Last Edit: September 06, 2018, 13:35 by markstout »

« Reply #30 on: September 06, 2018, 13:38 »
+6
simply put, not it is not worth it. we should all collectively boycott this insult. honestly offering to pay for a video/photo by a major corporation tailor produced for $200-$400 per clip/image in perpetuity is and insult. i don't care how hungry one is or if they think this will help them, this will destroy the assignment industry and further put a downward pressure on the valuation of imagery. it's the microassignment of the traditional assignment industry. just sayin.

I can't agree with you more.  We all need to boycott these briefs.  It will destroy commercial assignment photography if we do it and that is the last area of our industry that is still profitable.

« Reply #31 on: September 06, 2018, 15:53 »
+6
Sharing my experience with CC Briefs. Submitted some content back in January only to learn several weeks later that the client's selection period is ONE YEAR. I know for a fact that my content was selected and I already saw it in a commercial. It seems strange to me that I have to wait until the beginning of the next year to receive my royalties.    >:(

« Reply #32 on: September 06, 2018, 18:07 »
+4
Sharing my experience with CC Briefs. Submitted some content back in January only to learn several weeks later that the client's selection period is ONE YEAR. I know for a fact that my content was selected and I already saw it in a commercial. It seems strange to me that I have to wait until the beginning of the next year to receive my royalties.    >:(

Knowing now how this works, would you submit to another brief?

Does anyone know when Getty gets paid by the client - is that at the 12 month mark?

From my perspective, I find Alamy's generous reporting and payment policies less desirable, but the higher royalties seem to be a fair exchange for the extended payment plan (so to speak). To have all the onerous terms of the custom content brief and in addition to have to wait 14 months (ish) to get paid seems borderline abusive.

The sooner this toxic scheme folds the better, IMO

« Reply #33 on: September 07, 2018, 18:13 »
0
Knowing now how this works, would you submit to another brief?
Not all briefs have 12 months selection period, most of them are about a month or so. From now on I will only submit if I already have some content that would fit the brief, or if the brief requires little to no effort to produce. I just submitted some images, which were exported as stills from a video footage. Will see how it goes.

« Reply #34 on: October 30, 2018, 15:51 »
+8
In this morning's email Getty sent a survey about Custom Content briefs. I took it to see what they were asking and all the questions were about how they could get you to contribute to Custom Content (or contribute more if you already were).

That says to me that they aren't getting the contributor response they were hoping for. In the couple of places where one could type in free-form responses, I pointed out that this was trying to get a custom shoot on the cheap and how to improve it was to make things more fair and better compensated for contributors, not just a bargain for the buyers.

Anyone else get a survey from Getty about this?

« Reply #35 on: October 30, 2018, 16:11 »
+1
In this morning's email Getty sent a survey about Custom Content briefs. I took it to see what they were asking and all the questions were about how they could get you to contribute to Custom Content (or contribute more if you already were).

That says to me that they aren't getting the contributor response they were hoping for. In the couple of places where one could type in free-form responses, I pointed out that this was trying to get a custom shoot on the cheap and how to improve it was to make things more fair and better compensated for contributors, not just a bargain for the buyers.

Anyone else get a survey from Getty about this?

I received the same e-mail but I won't lose my time to answer their questions. 15% from $200-$400 is a joke, I expect at least 50%.

« Reply #36 on: October 30, 2018, 16:21 »
+3
In this morning's email Getty sent a survey about Custom Content briefs. I took it to see what they were asking and all the questions were about how they could get you to contribute to Custom Content (or contribute more if you already were).

That says to me that they aren't getting the contributor response they were hoping for. In the couple of places where one could type in free-form responses, I pointed out that this was trying to get a custom shoot on the cheap and how to improve it was to make things more fair and better compensated for contributors, not just a bargain for the buyers.

Anyone else get a survey from Getty about this?

I received the same e-mail but I won't lose my time to answer their questions. 15% from $200-$400 is a joke, I expect at least 50%.

$100 to $200? You set your sights far too low

« Reply #37 on: October 30, 2018, 17:03 »
0
In this morning's email Getty sent a survey about Custom Content briefs. I took it to see what they were asking and all the questions were about how they could get you to contribute to Custom Content (or contribute more if you already were).

That says to me that they aren't getting the contributor response they were hoping for. In the couple of places where one could type in free-form responses, I pointed out that this was trying to get a custom shoot on the cheap and how to improve it was to make things more fair and better compensated for contributors, not just a bargain for the buyers.

Anyone else get a survey from Getty about this?

I received the same e-mail but I won't lose my time to answer their questions. 15% from $200-$400 is a joke, I expect at least 50%.

$100 to $200? You set your sights far too low

Yes it's low, but it's my absolute bottom if it's something fast and easy. If it's not I'll pass ;)

« Reply #38 on: October 30, 2018, 17:04 »
+1
I got one but won't be filling it in.

« Reply #39 on: October 30, 2018, 18:45 »
+4

Anyone else get a survey from Getty about this?

Yes. I have contract both with Getty and iStock and got 2 emails about the survey. Custom content is too cheap, so I never submitted and won't answer that survey, it's not worth my time. Better spend that time uploading to "non-Getty" agencies. :)

« Reply #40 on: October 31, 2018, 14:19 »
+3
I used to have 8000 RM photos on Getty until I ditched them recently. It'll cost me in the short term but I'm not overly concerned. I was bombarded with the custom content brief. I ignored and deleted them 100%. It looked like huge work for a small % chance of success. They are a greedy outfit and from all accounts heading towards growing problems. They should never have acquired Istock.

« Reply #41 on: October 31, 2018, 15:15 »
0
I used to have 8000 RM photos on Getty until I ditched them recently. It'll cost me in the short term but I'm not overly concerned. I was bombarded with the custom content brief. I ignored and deleted them 100%. It looked like huge work for a small % chance of success. They are a greedy outfit and from all accounts heading towards growing problems. They should never have acquired Istock.

Whose accounts would they be?

« Reply #42 on: October 31, 2018, 16:06 »
+2
I used to have 8000 RM photos on Getty until I ditched them recently. It'll cost me in the short term but I'm not overly concerned. I was bombarded with the custom content brief. I ignored and deleted them 100%. It looked like huge work for a small % chance of success. They are a greedy outfit and from all accounts heading towards growing problems. They should never have acquired Istock.

Whose accounts would they be?

How many millions are they in debt? It's a leaky boat with multiple holes to plug

csm

« Reply #43 on: October 31, 2018, 16:29 »
+3
Always makes me laugh, often the brief has a few images for suggestions and ideas.
And I think, why not just buy that image then?
Sometimes I've read the brief and thought thats a good idea, but I wouldn't submit it, as already mentioned only encourages commissions on the cheap.

« Reply #44 on: October 31, 2018, 16:56 »
0
I used to have 8000 RM photos on Getty until I ditched them recently. It'll cost me in the short term but I'm not overly concerned. I was bombarded with the custom content brief. I ignored and deleted them 100%. It looked like huge work for a small % chance of success. They are a greedy outfit and from all accounts heading towards growing problems. They should never have acquired Istock.

Whose accounts would they be?

How many millions are they in debt? It's a leaky boat with multiple holes to plug


2,350 dollar millions in debt. Nothing new then?

« Reply #45 on: November 06, 2018, 14:27 »
+4
Would you be guaranteed sales or are you going up against a bunch of submitters and some might get a sale? It seems like you should just call Amex and charge 20% less than Getty and keep it all. (I'm sure Getty doesn't think that is a good idea though)

Custom Briefs are just another means of screwing photographers ROYALY.  Take some time to investigate what those companies would be paying photographers had they used an ad agency or commissioned the photographer directly.  It isn't hundreds of dollars for five images, it's MANY thousands of dollars for EACH image.  Also they have committed to you and signed a contract prior to the shoot so you don't have the risk of them saying "we decided to use the photos of someone else that shot this same assignment for us instead of yours."

Check out Blink Bid https://blinkbid.com and see what pros are charging for these kind of shoots. You will be shocked to see how much we can, and SHOULD, actually charge. 

Don't let Getty iStock destroy yet another segment of our industry.  Just say no to custom briefs.  It is a total waste of your time and effort and could cost you big in putting together the production values required for the shoots and then making nothing at all!


Microstock Man

  • microstockman.com

« Reply #46 on: November 07, 2018, 12:32 »
+4
Is it worth it? No. Not even close.


 

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