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Author Topic: Getty Custom Content Brief - is it worth it?  (Read 8150 times)

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« on: January 07, 2018, 22:54 »
0
Got an email from Getty about American express video custom content brief. I am curious to know if it makes sense (moneywise). I understand that the videos you produce for this type of work will not be flown to iStock and Getty websites and will only be licensed by Amex. Let's say they license 5 of my videos,  at 20% from $200 - $400 fee per image, which means I will get $200-$ 400, and that's it, finita la commedia. OR I could submit those 5 files to all other agencies in hope that they will sell someday, maybe... Does anyone have any experience with those custom briefs?


« Reply #1 on: January 07, 2018, 23:29 »
+2
Would you be guaranteed sales or are you going up against a bunch of submitters and some might get a sale? It seems like you should just call Amex and charge 20% less than Getty and keep it all. (I'm sure Getty doesn't think that is a good idea though)

« Reply #2 on: January 08, 2018, 03:32 »
+6
I don't think so. Produce generic content. It will give you a much better return per investment, much more.

« Reply #3 on: January 08, 2018, 04:00 »
+9
I don't think so. Produce generic content. It will give you a much better return per investment, much more.
Agreed. Agencies love, love,  love plugging holes in their collections by getting contributors to shoot very niche content that will never give you a ROI in micro. It helps them capture customers, does nothing for you.

« Reply #4 on: January 08, 2018, 05:30 »
+4
How long will it take to create...how much more or less would you make doing something else?

Shelma1

« Reply #5 on: January 08, 2018, 06:47 »
+7
http://stories.gettyimages.com/custom-content/

"Get between 75 and 500 exclusive images and/or videossourced from the industrys visual powerhouse."

It sure sounds like they ask a bunch of photographers and videographers to work on each project (a la Shutterstock custom), and then the client chooses from that. So chances of your work being chosen are slim, and then you can't sell what you shot elsewhere.

(Imagine worst case, where dozens of people submit a total of 500 images or videos and the client chooses five...what are your chances of ever making a dime?)
« Last Edit: January 08, 2018, 17:49 by Shelma1 »

niktol

« Reply #6 on: January 08, 2018, 10:07 »
+9
Using microstock rules for exclusive content is like trying to shove a square pig through a round hole which is one tenth of the size of the pig.  It's just stupid on so many levels, even if there is a guaranteed sale. First off, if they are pretending to be an agent for a photographer/artist, 80% commission is highway robbery. Second, the price is too low. In effect they are trying to undercut legitimate agents by severely cutting the photographer's/artist's royalty while keeping what they think is theirs. Tell them where to go. If they are in microstock business, that's where they should remain.
« Last Edit: January 08, 2018, 10:30 by niktol »

angelawaye

  • Eat, Sleep, Keyword. Repeat

« Reply #7 on: January 08, 2018, 11:52 »
+5
I'm pretty confident it will fail ...

ShadySue

« Reply #8 on: January 08, 2018, 13:33 »
0
. (sorry)
« Last Edit: January 08, 2018, 13:38 by ShadySue »

« Reply #9 on: January 08, 2018, 17:17 »
0
http://stories.gettyimages.com/custom-content/ [nofollow]

So chances of your work being chosen are slim, and then you can't sell what you shot elsewhere.


I was under impression that whatever is not chosen by the client can then be submitted to other agencies. Isn't that so?

ShadySue

« Reply #10 on: January 08, 2018, 17:47 »
+1
http://stories.gettyimages.com/custom-content/

So chances of your work being chosen are slim, and then you can't sell what you shot elsewhere.


I was under impression that whatever is not chosen by the client can then be submitted to other agencies. Isn't that so?


It seems not:
"Terms
 
You agree that all content (photo, illustration, video) submitted to Getty Images/ iStock in response or in conjunction with this Brief, ("Brief Content"), shall be only be made available for license through Getty Images and iStock, whether or not you are currently or later become a non‑exclusive contributor or terminate your contributor relationship with Getty Images. Notwithstanding the terms of your contributor agreement with Getty Images, you agree that you shall not use Brief Content for any purpose except to make available under the terms of this Brief.  You further understand and acknowledge that if your Brief Content is selected by the customer, the customer shall have a perpetual, worldwide exclusive license to use that content."


...although many of the briefs are so very specific that they would be unlikely to have any other use.
« Last Edit: January 08, 2018, 17:50 by ShadySue »

« Reply #11 on: July 26, 2018, 11:44 »
+1
The briefs are still coming in strong. Either there are a ton of people replying or it seems that getty has got the clients and is hoping to snag someone atleast

PZF

« Reply #12 on: August 31, 2018, 06:31 »
0
Maybe they are widening the net for photogs to join in.... I just got the email about it now....
Think I can resist.

« Reply #13 on: August 31, 2018, 07:09 »
+1
Yeah, I just got one too. They must be desperate. :)

« Reply #14 on: August 31, 2018, 07:33 »
0
Shutterstock Custom comes back to my mind

nobody

« Reply #15 on: August 31, 2018, 07:50 »
+3
Yeah, I just got one too. They must be desperate. :)

They are extremely desperate! Sad how they want to screw us even more... :-\



« Reply #16 on: August 31, 2018, 08:06 »
+2
Shutterstock Custom comes back to my mind
Is that still going? Haven't been insulted by one of their derisory offers for a while ;-)

« Reply #17 on: August 31, 2018, 08:09 »
+1
Shutterstock Custom comes back to my mind
Is that still going? Haven't been insulted by one of their derisory offers for a while ;-)

I was wondering the same thing.
The site still exist, but I don't know how many have been so stupid inattentive to fall in their shameful trap

« Reply #18 on: August 31, 2018, 08:11 »
+6
Just got the Getty one for a shoot "In your region". We haven't finalised Brexit yet and the UK is already a region of the US  :o

msg2018

« Reply #19 on: August 31, 2018, 08:18 »
+4
Just got the Getty one for a shoot "In your region". We haven't finalised Brexit yet and the UK is already a region of the US  :o

Brexit means Brief. Red, white and blue of course.

Back on topic, I'm doing stock exactly because I do not wish to do briefs. Should I change my mind and do briefs, I'd want to keep near 100% of the money, not 15%. A perpetual and exclusive licence is the equivalent of selling rights! Who in their right mind May accept that? It's as if someone voted Leave. Impossible. Wait...
« Last Edit: August 31, 2018, 08:30 by msg2018 »

« Reply #20 on: August 31, 2018, 09:11 »
+1
Yeah, I just got one too. They must be desperate. :)
I got two emails today, the first was for "Introducing custom content" and the second, Brief for my region.

I am not even a contributor, I have an IS account though.

« Reply #21 on: August 31, 2018, 09:15 »
0
Just got the Getty one for a shoot "In your region". We haven't finalised Brexit yet and the UK is already a region of the US  :o
Everybody got the email with this title (Brief for your region), no matter what country.

« Reply #22 on: August 31, 2018, 09:29 »
+6
I wish they would respect my email preferences... and stop spamming their pathetic briefs at me.   

« Reply #23 on: August 31, 2018, 09:34 »
+1
I wish they would respect my email preferences... and stop spamming their pathetic briefs at me.

X2

« Reply #24 on: August 31, 2018, 10:02 »
+5
I received the "in your region" email today too - I had received the generic one about custom content (with the same example picture) a few days ago.

It had the same brief title "Vibrant Communities" as the generic email, for the Community Associations Institute (CAI). The only region mentioned in the brief is that the images be shot in the US

I'd have to move to some fantasyland somewhere to have neighborhood as they depict it though :)

I haven't submitted to iStock since 2013 (the Getty-Google fiasco, when I removed almost all images from my portfolio) - I have to guess that the same software geniuses that managed the iStock site set up the selection criteria for this email, or that they aren't getting any responses (and they want submissions by Sept 19th).

Sending email to any independent photographer is a waste of time IMO (given the crap royalty rate and requirement for exclusive licensing if your images are selected). And if a customer licenses just one of a series you shoot, even an exclusive is hosed as they can't license the rest as stock ever.

If buyers want a custom photo shoot they should pay for one.


 

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