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Author Topic: Getty Custom Content Brief - is it worth it?  (Read 2877 times)

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« on: January 07, 2018, 22:54 »
0
Got an email from Getty about American express video custom content brief. I am curious to know if it makes sense (moneywise). I understand that the videos you produce for this type of work will not be flown to iStock and Getty websites and will only be licensed by Amex. Let's say they license 5 of my videos,  at 20% from $200 - $400 fee per image, which means I will get $200-$ 400, and that's it, finita la commedia. OR I could submit those 5 files to all other agencies in hope that they will sell someday, maybe... Does anyone have any experience with those custom briefs?


« Reply #1 on: January 07, 2018, 23:29 »
+1
Would you be guaranteed sales or are you going up against a bunch of submitters and some might get a sale? It seems like you should just call Amex and charge 20% less than Getty and keep it all. (I'm sure Getty doesn't think that is a good idea though)

« Reply #2 on: January 08, 2018, 03:32 »
+3
I don't think so. Produce generic content. It will give you a much better return per investment, much more.

« Reply #3 on: January 08, 2018, 04:00 »
+5
I don't think so. Produce generic content. It will give you a much better return per investment, much more.
Agreed. Agencies love, love,  love plugging holes in their collections by getting contributors to shoot very niche content that will never give you a ROI in micro. It helps them capture customers, does nothing for you.

« Reply #4 on: January 08, 2018, 05:30 »
+2
How long will it take to create...how much more or less would you make doing something else?

Shelma1

« Reply #5 on: January 08, 2018, 06:47 »
+2
http://stories.gettyimages.com/custom-content/

"Get between 75 and 500 exclusive images and/or videossourced from the industrys visual powerhouse."

It sure sounds like they ask a bunch of photographers and videographers to work on each project (a la Shutterstock custom), and then the client chooses from that. So chances of your work being chosen are slim, and then you can't sell what you shot elsewhere.

(Imagine worst case, where dozens of people submit a total of 500 images or videos and the client chooses five...what are your chances of ever making a dime?)
« Last Edit: January 08, 2018, 17:49 by Shelma1 »

« Reply #6 on: January 08, 2018, 10:07 »
+4
Using microstock rules for exclusive content is like trying to shove a square pig through a round hole which is one tenth of the size of the pig.  It's just stupid on so many levels, even if there is a guaranteed sale. First off, if they are pretending to be an agent for a photographer/artist, 80% commission is highway robbery. Second, the price is too low. In effect they are trying to undercut legitimate agents by severely cutting the photographer's/artist's royalty while keeping what they think is theirs. Tell them where to go. If they are in microstock business, that's where they should remain.
« Last Edit: January 08, 2018, 10:30 by niktol »

angelawaye

  • Eat, Sleep, Keyword. Repeat

« Reply #7 on: January 08, 2018, 11:52 »
+3
I'm pretty confident it will fail ...

ShadySue

« Reply #8 on: January 08, 2018, 13:33 »
0
. (sorry)
« Last Edit: January 08, 2018, 13:38 by ShadySue »

« Reply #9 on: January 08, 2018, 17:17 »
0
newbielink:http://stories.gettyimages.com/custom-content/ [nonactive]

So chances of your work being chosen are slim, and then you can't sell what you shot elsewhere.


I was under impression that whatever is not chosen by the client can then be submitted to other agencies. Isn't that so?

ShadySue

« Reply #10 on: January 08, 2018, 17:47 »
+1
http://stories.gettyimages.com/custom-content/

So chances of your work being chosen are slim, and then you can't sell what you shot elsewhere.


I was under impression that whatever is not chosen by the client can then be submitted to other agencies. Isn't that so?


It seems not:
"Terms
 
You agree that all content (photo, illustration, video) submitted to Getty Images/ iStock in response or in conjunction with this Brief, ("Brief Content"), shall be only be made available for license through Getty Images and iStock, whether or not you are currently or later become a non‑exclusive contributor or terminate your contributor relationship with Getty Images. Notwithstanding the terms of your contributor agreement with Getty Images, you agree that you shall not use Brief Content for any purpose except to make available under the terms of this Brief.  You further understand and acknowledge that if your Brief Content is selected by the customer, the customer shall have a perpetual, worldwide exclusive license to use that content."


...although many of the briefs are so very specific that they would be unlikely to have any other use.
« Last Edit: January 08, 2018, 17:50 by ShadySue »


 

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