MicrostockGroup

Could someone who is going take part in the live chat tomorrow please ask Mr Pinney what he means by, "imagery that has a different kind of integrity".
Does he just mean 'a different kind of imagery', i.e. editorial-lite for blogs, which is where he seems to have located iStock editorial offerings.
Or does he mean 'a different kind of integrity' in like wise to JJRD's "different kind of trust"?