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Author Topic: Is iS dead now?  (Read 6317 times)

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Hobostocker

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« Reply #25 on: January 03, 2015, 23:08 »
+5
But when earnings collapse and/or prices massively increase there's no longer a reason to put up with the poor treatment.

it's a cost/benefit analysis and contributors already voted with their feet and moved to SS.
on top of this also the buyers are moving to SS.

but it's going to take a long time before they hit the bottom of the barrel, most of the non exclusives probably upload to ALL agencies including IS and they won't care about falling sales so IS is still supplied by new images anyway.

what's going to change big time is that nobody will produce expensive or complex shots as in the past since there's no guarantee of covering the production costs, let alone making a decent profit.

in other words, micro will mainly become a hotbed for simple and low-cost images and its perimeter will become smaller than now, buyers needing anything else will have no other choice than RM or specialist agencies.

so, it would obvious to expect the rise of a so called "mid stock" industry but so far we haven't seen much and the reason is theres' not enough demand from buyers.






« Reply #26 on: January 04, 2015, 03:06 »
+1
really slow but not dead

StockPhotosArt.com

« Reply #27 on: January 04, 2015, 05:20 »
+12
For the first time since the start (and this means when I only had a few images in 2007) I had 8 days without a single sale from the 21st to the 28th of December. Then had 4 sales in the last three days of December and none from January 1st to date. It's absolutely awful and doesn't say anything good about the future.

Especially when I have uploaded images that have sold hundreds of dollars on other agencies and barely have any views on IS, let alone sales.

For this reason I don not see any reason to continue to upload there since it's incredibly time consuming and the return is... well basically zero! This means I've uploaded hundreds of new images to the other agencies and IS saw nothing.

But they are the "smart" ones, and the contributors insignificant and ignorant minions that never knew what they were talking about, right?...

« Reply #28 on: January 04, 2015, 13:01 »
+7
My last download was 12/23. That's the longest with no dl ever since 2007. I have photos that I won't even bother to upload. It's over. I also had no Getty dls in October and I have not had a file moved to Getty in almost 2 years. I am exclusive but not sure if I will even bother to drop that and upload elsewhere. It was a nice run for a while but all things must pass.

Yes IS is dead.

StockPhotosArt.com

« Reply #29 on: January 04, 2015, 13:21 »
+1
Well, Getty is another case. Had sales every month last year (some bigger, others not so much) from January to July. Since then... zero!

ShadySue

« Reply #30 on: January 06, 2015, 21:06 »
+5
[I want] more love for hard-working photographers. We are so used to photography that sometimes we forget the amount of preparation and effort that goes into what on the surface seems like a simple shoot. [I'd hate to see] cheap or free winning over crafted and appropriately priced. Rebecca Swift, director of creative planning, iStock

Isn't that what the Plus and Vetta collections were supposed to be about? And iStock stopped them and forced everything into Subs.
Am I missing something, or is that quote rather ironic?

http://www.digitalartsonline.co.uk/news/creative-business/trends-2015-20-leading-designers-artists
« Last Edit: January 06, 2015, 21:45 by ShadySue »

Hobostocker

    This user is banned.
« Reply #31 on: January 06, 2015, 23:35 »
-1
[I'd hate to see] cheap or free winning over crafted and appropriately priced.

there will be always cheap and free images, just not in the quantity suitable for a stock agency, and of course not properly keyworded and without property/model realease.

in short, they're not suitable for commercial use and that's why the stock industry is not menaced by the gazillions of free images around.


« Reply #32 on: January 08, 2015, 12:30 »
+4
And who is the king now? I still can't understand what happened to that big agency... For me they died in 2013. I left in Jan.2014 and now here's another proof I did not loose much and that was good decision.

Great that you can leave. Many of us would love to be able to do that.

As far as what's happening, I believe it's a series of things.

1. Constant tweaking of the system to milk contributors for more revenue, but it ends up affecting the buying experience - so buyers leave and contributors, like you, stop uploading or close accounts

2. Acquisition by Getty & venture capitalists have one thing in mind.....make ME money and don't SPEND a dime on anything that won't turn a dime instantly. This is perhaps the biggest contributing factor to Istock's demise of all factors as I view this as the parent root cause of many (if not most) trickle down series of issues.
   a. Don't spend money on systems upgrades
   b. Don't spend money on talent to properly fix the system
   c. Milk contributors for everything we can
   d. Make back door deals to pump up revenue (Google deal) at the expense of contributors...make us a bundle, give the contributor  enough for a gum ball.
   e. Change the search to milk exclusives; we can't pay them this much, we need to get exclusives down to 20% and pretend we care about them so we pad our ROI coffers.
   f. Let's create this credit system and make impossible tiers that will hold most exclusives and independents in a lower paying tier. Let's demotivate them and beat them down into submissive puppets. Oh did I mention that RF 123 also saw the value in sh!tt!ng on contributors and felt compelled to implement a similar system, thus controlling contributor revenue and padding their own pockets at our expense....TERRIFIC IDEA ISTOCK, you have helped other agencies learn how to screw contributors.

   g. They keep playing with pricing and have alienated buyers who now have to pay a lot more for the "cheap seat images" they were used to paying. This hurt the micro stock model they were trying to reinvent due to Shutterstock (see #3) and some buyers became vocal on Twitter and Facebook and left. This is all about revenue over the customer and when you do that you WILL LOSE CUSTOMERS and they did.

3. News flash: Shutterstock is the MS leader. We must compete with them.  Ok let's get rid of the strict acceptance policy and let in anything so we can build a collection the size of Shutterstock. No way we can compete unless we also have a bazillion images.  So a flood of content populates their collection, much of it garbage. And this combined with the pricing increases was a double blow to buyers; more lower quality images to sift through but at higher prices. Now the buying experience is worsened.  Buyers leave.

5. Nearly every time they make a system change it fails. The system is slow and clunky.

6. Their controlled vocabulary key wording system is so limited that good content cannot be found because they disallow so many common words or allow them but with completely different meanings, so you have to exclude it and
    a. add it in later (a lot of extra work)
    b. Don't add it and accept the negative impact on your work

I guess I could go on but I see these kinds of things as killing the company instead of developing a strong strategy, funding it and sticking with it.  Instead they seem to fling mud on the wall and see what sticks, and "we will go with that". 

This is what happens when you have big companies and venture capitalists take over a once profitable company...in many cases it's done at the demise of the company itself.

Everything you said is absolutely true.  I think I've had a couple of subscription downloads this year but that's it.  December was bad, just a few downloads.  If I wasn't retired from my "real" job, I would not be wasting my time with Istock or maybe any other stock photography.  I've been doing photography for over 50 years.  It was a lot more fun when it was just a hobby.


 

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