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Author Topic: iStock site rank down significantly after changes  (Read 10552 times)

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« Reply #25 on: January 13, 2015, 13:45 »
+1
...and dont even try to put there term "Getty" :D

I did, and it was most interesting - that it was huge, dwarfing all the other agencies (I swapped alamy for dreamstime) and drops over time so that it's now lower than shutterstock.

Alexa rank is pretty decent for higher ranking sites - they themselves say not to pay any attention to a site with a ranking over 100K and that the closer to 1 you are (Google is 1) the more accurate the data. Anecdotes, alexa and google trends all say iStock's traffic is way down


« Reply #26 on: January 13, 2015, 14:34 »
0
'getty' has meaning beyond Gettyimages. Paul J Getty was a famous American industrialist. There is a Getty museum. If you search for 'gettyimages' in that search, it is not as impressive as 'getty'.

« Reply #27 on: January 13, 2015, 14:40 »
+3
On a tangent....

As an iStock exclusive, it is painful to see how much difference there is between istock and shutterstock on that chart. Despite the constant drop in sales, I still make an okay living there. But I have a feeling this maybe my last year as an exclusive there. At the current rate of sales drop, I would imagine by December 2015, the sales will be at an unsustainable rate for me to stay exclusive. It is a pity iStock destroy so much good will with their various policies in recent years. 

« Reply #28 on: January 13, 2015, 14:53 »
0
I think the numbers speak for themselves.

Top right of those screenshots which Sue posted is the glaring clue:

"This site's metrics are estimated"

Estimated is a euphemism for meaningless :)

From alexa.com regarding what estimated means:

"Not all websites implement our on-site analytics and publish the results. For these sites, we show estimated metrics based on traffic patterns across the web as a whole. We identify these patterns by looking at the activity of millions of web users throughout the world, and using data normalization to correct for any biases.

The more traffic a site gets, the more data we have to calculate estimated metrics. Estimates are more reliable the closer a site is to being ranked #1. Global traffic ranks of 100,000+ are subject to large fluctuations and should be considered rough estimates.

If a site has Certified Metrics instead of estimated, that means its owner has installed code allowing us to directly measure their traffic. These metrics have a greater level of accuracy, no matter what the ranking."

Many of the sites use sites such as alexa, quantcast, etc. to capture data. If you pay attention to cookies during peak selling cycles you can often detect which ones they are currently using.

« Reply #29 on: January 13, 2015, 20:50 »
+1
'getty' has meaning beyond Gettyimages. Paul J Getty was a famous American industrialist. There is a Getty museum. If you search for 'gettyimages' in that search, it is not as impressive as 'getty'.


I typed Getty and selected "Getty Images Media Company" from the list, so these were without the other Getty entities

http://www.google.com/trends/explore#q=shutterstock%2C%20fotolia%2C%20istock%2C%20%2Fm%2F01wxvs%2C%20%2Fm%2F09g6tbj&cmpt=q&tz=

Getty Images is now about even with iStock and just above Dreamstime :)
« Last Edit: January 13, 2015, 20:52 by Jo Ann Snover »

« Reply #30 on: January 13, 2015, 20:57 »
0
'getty' has meaning beyond Gettyimages. Paul J Getty was a famous American industrialist. There is a Getty museum. If you search for 'gettyimages' in that search, it is not as impressive as 'getty'.


I typed Getty and selected "Getty Images Media Company" from the list, so these were without the other Getty entities

http://www.google.com/trends/explore#q=shutterstock%2C%20fotolia%2C%20istock%2C%20%2Fm%2F01wxvs%2C%20%2Fm%2F09g6tbj&cmpt=q&tz=

Getty Images is now about even with iStock and just above Dreamstime :)

I selected "Shutterstock, Inc Company" and iStock is way ahead.  What does that prove to you?  http://www.google.com/trends/explore#q=%2Fm%2F07ylgxl%2C%20istock&cmpt=q&tz=

This is showing what people searched for in the google search box.  How many buyers google Shutterstock or iStock or Getty before buying images?  Probably very few.  If they know where they want to buy images from they probably just go directly to the website.
« Last Edit: January 13, 2015, 21:00 by tickstock »

« Reply #31 on: January 13, 2015, 21:46 »
0
Doesn't it just mean not one is searching "Shutterstock, Inc". I thought Google Trends was just whatever people were actually typing into their search bar. I'm not sure using the disambiguation is meaningful in this instance.
« Last Edit: January 13, 2015, 22:11 by charged »

« Reply #32 on: January 13, 2015, 21:58 »
+1
Doesn't just mean not one is searching "Shutterstock, Inc". I thought Google Trends was just whatever people were actually typing into their search bar. I'm not sure using the disambiguation is meaningful in this instance.
That was my point.  But beyond the disambiguation issue I doubt buyers search for stock photos by searching for "iStock" or "Shutterstock" they either already know the site and go directly there or they search for "stock photos" or something like that.  I doubt you can get much meaning from knowing how many people are typing in a stock agency's name into the google search bar.


 

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