It's a catastrophe for me - sales down 50% for the last week. Maybe they will shake it in the other direction next time round. The month as a whole is going to end up pretty average since it started well and was propped up with ELs.
It's hard for me to categorize it as a catastrophe as the last couple of months has been like that - a decent week or two and then one that's half the prior week. Ignoring last week's EL, my sales are less than half last week and Friday's typically not a great day. So I'm guessing this week will end up half of last week.
There's a certain punch-drunk fuzziness that each of these agency moves leaves me with (SS's latest initiative excepted; my only complaint with them is periodic bursts of nothing has any commercial value in reviewing). I find it harder and harder to get outraged as they pull one stunt after another.
