Agency Based Discussion > Macrografiks

More than closeups!

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fa:
Hi All,

Macrografiks is now accepting other type of images apart from closeups/macros. After many interviews and surveys done to different stock image customers we realised this is the best way to take, that is what most customers prefer and what they recommend to us.

It is important to note that we will keep a high-quality standard and a strong focus on artistic images, avoiding the typical and traditional photos widely offered on many popular agencies.

We are still in the process of implementing the model release option in the platform, so at this time we are not taking images of people that can be identified. This should be ready soon though.

Find more information at:
http://macrografiks.com/join

Thanks
FA

*See attachment for a reference of the type of images we aim for.

Goofy:

--- Quote from: fa on March 24, 2014, 12:48 ---Hi All,

Macrografiks is now accepting other type of images apart from closeups/macros. After many interviews and surveys done to different stock image customers we realised this is the best way to take, that is what most customers prefer and what they recommend to us.

It is important to note that we will keep a high-quality standard and a strong focus on artistic images, avoiding the typical and traditional photos widely offered on many popular agencies.

We are still in the process of implementing the model release option in the platform, so at this time we are not taking images of people that can be identified. This should be ready soon though.

Find more information at:
http://macrografiks.com/join

Thanks
FA

*See attachment for a reference of the type of images we aim for.

--- End quote ---



I have mixed feelings on this move- If you accept what all the other companies accept especially the big companies (Top Tier) how can you compete with them? You will most likely come and go by the way side. On the other hand if you have a niche (ie Macro) buyers will go directly to your site if they are looking for that niche.

Just my thoughts...

fa:

--- Quote ---I have mixed feelings on this move- If you accept what all the other companies accept especially the big companies (Top Tier) how can you compete with them? You will most likely come and go by the way side. On the other hand if you have a niche (ie Macro) buyers will go directly to your site if they are looking for that niche.

Just my thoughts...

--- End quote ---

Hi G.

We thought the same when we created Macrografiks, and the main idea for keeping the gallery mostly about closeups was to specify our content. However, after talking to many people(customer point of view) we realized this specification didn't have any real value for them, for different reasons:

- The 'closeup' thing is just a technical characteristic, there is no real target-audience there.
- Most customers don't even know what a macro/closeup photo is.
- Customers want to find other type of images, so they can use the same gallery for many projects.
- Other agencies offer a good deal of macros too. We weren't offering something different really.

So we have decided to be specific about the style of the images, which is not a technical characteristic but a quality value.

Also we found out that the macro specialty was very much appreciated among photographers only, not customers.

We will keep macros as a strong part of our gallery, but offering other categories too.

Goofy:
can you show us a link of what type of images your seeking?

Stockbo is also gearing up on a similar approach as well.

fa:

--- Quote from: Goofy on March 24, 2014, 16:36 ---can you show us a link of what type of images your seeking?

Stockbo is also gearing up on a similar approach as well.

--- End quote ---


A good place to see the type of images that we like is this Pinterest board:
http://www.pinterest.com/macrografiks/photografiks

That's the ideal of course, we'll be more flexible when it comes to approve content.

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