MicrostockGroup

<a href="http://www.youtube.com/watch?v=kbG_woqXTeg&amp;feature=player_embedded" target="_blank" class="aeva_link bbc_link new_win">http://www.youtube.com/watch?v=kbG_woqXTeg&amp;feature=player_embedded</a>

I just thought I would post this link in support of the 'little guy'  I think the more exposure he gets the better.

The short of it.
He has a beer that is called Vermonster

Monster engery drink has decided they want to make a beer.  They want to use their monster name for the beer and say that this guy has to give up the use of the Vermonster name.  The law appears to be on Vermonster's side but because Monster energy drink has deep pockets they could win a long drawn out legal battle if Vermonster defaults because they don't the funds to go to court again and again and again.

It's pathetic such things happen, and I agree this guy should get all the exposure he can get.

The most valuable advice my lawyer gave me (on a different issue) was that "there is a distinct difference between being right and getting (your) right". What he implied was, that - despite this guy being (probably) in his full right to claim and hold the name - the energy (and money) involved in such legal fight, can sometimes be put to better and more productive use to adapt to the circumstances.

I don't mean that the "little guy" should always go belly up when the big guys bark (or bite), but this guy could put his competences (flexibility, entrepreneurship and creativity) to use, and seriously harm this "billion dollar" company big time, in stead of fighting this out in court. It Can Be Done. Buckler - an alcohol free beer, brewed by Heineken, was put off the market, because a local comedian ridiculed it to death in one of his one man shows.  

This is the BEST advice.  For anyone who hasn't seen it, here's a great (funny!)example of the little guy shaming a corporation into doing the right thing.

United Breaks Guitars

OK, this sucks.  I'm just about to go the road shooting a bunch of sporting events for Monster!
* I love beer!

JC

I get a bit annoyed with all this. No company, regardless of its reputation, embarks on this sort of behaviour. People do. People in the company do.

What has to start to take place is the names of the INDIVIDUALS responsible in these corporations need to be made public so their friends, family, their kid's friends and family, and everyone in the world knows who exactly these people are and what types of behaviour disorders they exhibit.

For far too long we hear "the business has decided ...". That is crap. A business is inanimate, it cannot decided diddly squat. An individual or a group of individuals decided ... and their names are: ...

Companies undoubtedly develop their own culture and that culture determines to some extent who gets recruited, who gets promoted and it also strongly influences the behaviour of the team.

Try flying over the pond with both British Airways and Virgin for a good example of radically different cultures in action. They both fly out of Heathrow and recruit from the same pool of people __ and that's where the similarity ends. Personally I'd avoid flying with one of them at almost all costs, the other I'm always delighted to do so.

Btw, this is what the Virgin flight crews look like;

http://www.virginatlanticstillredhot.com/popup/tv-ad.html

This statement upsets me 

I've been to several countries who are supposed to have great beer and not a single one of them comes close to the majority of Pacific Northwest microbrews.

You just can't beat a good hoppy fragrant northwest IPA.

The american lagers and pilsners (e.g. Budweiser, miller etc) not so much though.