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Author Topic: Pond5 "Great News"  (Read 601 times)

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« on: November 07, 2018, 17:33 »
+7
Why does this kind of thing always ring hollow?

"We recently ran a test with a portion of our video collection, offering low-resolution versions of clips in addition to HD and 4K files. The goal was to determine if this would attract new customers those creating content for the web or social media at lower budgets along with incremental revenue for our contributors. Most importantly, we wanted to confirm this wouldnt cannibalize sales of higher-priced HD content.

Were excited to share that the test was a success. The low-res versions attracted new buyers who were not previously purchasing with us, while sales of HD content in the test group actually outperformed the control population.

On Thursday, November 15 at 12:30pm EST, well be hosting a YouTube Live Town Hall event to walk you through all the results of this test. Youll be able to see all the data for yourself, learn more about this initiative, and have your questions answered live by Scott Koehler, Pond5 GM, Artists & Content. Please RSVP below to join us for the discussion."


« Reply #1 on: November 07, 2018, 17:41 »
+2
seems to be the season now with all theses so called deals for us! They make it sound like a gift under the tree when in fact it is a lump of coal in the stocking for us  :-\

cascoly

  • Photography, travel & online games at cascoly.com

« Reply #2 on: November 07, 2018, 19:27 »
0
what is a 'control' group for videos? --  how were videos put into each group? how do you know what buyers are looking for and prepare 2 sets that differ only in having low-res for 1 group?  how large a sample size? etc, etc

« Reply #3 on: November 07, 2018, 19:43 »
+2
I learned I was in the test group after requesting an explanation about very low priced video sales.  I then requested an opt out. 

« Reply #4 on: November 08, 2018, 07:36 »
+1
the problem is that now Pond5 accepts too many video with low quality and their algorithm show the results the senior contributor.

so you can upload the best videos of the world and never sell anything if you are contributing since less than 5 years with a big portfolio


« Reply #5 on: November 08, 2018, 11:01 »
+5
Actually - this is one of the few "great news" that - might not be all that bad.

If you read carefully - they are talking about offering "low res" videos at reduced prices, i.e., basically saying from their tests - they acquired brand new buyers that wanted 'low res' videos that would have not otherwise purchased.

Offering a 720p or lower quality video at a reduced price seems reasonable to me, because if you were a 'casual' youtuber (not necessarily making mega bucks, but wanted a 'nice' video) - you might be reluctant to pay $100 for a single video.

But as long as it is "new" buyers - doesn't canabalize existing sales - then I think this is good...

« Reply #6 on: November 08, 2018, 12:02 »
0
I had a couple of sales which were below my asking prices. I also had another sale which is above my asking price.

Not sure if I am in the testing group.


 

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