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Author Topic: Video - Pricing at Pond5  (Read 76430 times)

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KB

« Reply #25 on: January 23, 2015, 22:38 »
+3
Why not set a fixed price and accept only the file that meet the criteria.
Aren't there enough agencies that do that? I don't see anything wrong with allowing flexible pricing. What I do think is wrong is the far too low minimum price for HD (and 4K) footage.


« Reply #26 on: January 24, 2015, 04:30 »
-3
Can we hear the opinions of people who works for Pond5, in regarding of this issue. Why leaving us the choice of what price to set for footage if the best selling clips are 69$? Someone puts 5$, someone 300$, what this looks like... Why not set a fixed price and accept only the file that meet the criteria.

probably not...cause they are too busy vacationing, flying and partying around the world >:(
« Last Edit: January 24, 2015, 04:42 by KnowYourOnions »

« Reply #27 on: January 24, 2015, 05:44 »
+1
Pond5 is the only real marketplace and they are doing very well. why would you want to kill off a place that brings in reliable money?

 There are plenty of agencies with fixed price systems, if you prefer the one price system, I would just ignore pond5.

And everybody is free to create content at high prices that the customers are ready to pay for.

My 60 Dollar files sell well, even though I have cheaper files from the same theme, or the same series. But that is because the customer can see the difference and knows they are not being overcharged.

If you don't want to analyse your work, then maybe pond5 is simply the wrong place for you.

it is the same with photos. if you don't like subs and have content that can generate a higher income, don't send it to a sub site, focus on the agencies with higher prices. 28 cents or 600 dollars - your choice.

But the decision what to sell where, which price is the right one, is your own responsibility.
« Last Edit: January 24, 2015, 06:01 by cobalt »

« Reply #28 on: January 25, 2015, 19:00 »
0
OK, thanks for your opinion :), but still, it would be good to hear the opinion of people who own or work for Pond5.
I think, that it would also be good, or most importantly, to hear what customers have to say about this issue, what are their experiences and how they choose what to buy and for what price? The product is worth as much as someone is willing to pay for it.

For me, Pond5 is the best agency for now, and first place to sell the footage with the highest earnings and it's okay to have a flexible prices or decide how to sell our work. I'm just saying that if customers are most willing to pay for footage amount of 69$, why do not specify a limit for regular quality HD clips between 40$ for low and 90$ for heights price and that's it. If someone has unique HD or 4K footage, then make a special group and separate them from other clips, so they price also will be a unique. If you think that people who put prices of 10 or 20$ for HD clips are negatively affect to the stock market, maybe this would solve that problem.

« Reply #29 on: January 30, 2015, 22:58 »
+3
No 1080 full HD video should be priced at below $50.  Best selling videos on Pond5 is priced $60-70 or so these days.  If you price it below $50, you are just losing money or not making money you can be making.

« Reply #30 on: January 31, 2015, 01:50 »
+2
No point pricing when nobody can actually find your clips.

 :o
Taken from Pond5 forum:
Wideweb: "This does not make sense at all. Public Domain clips with 0 sales infiltrate the lines of clips with tens or hundreds of sales.
Search for something, sort by sales. You will see that more than 20% of the search result at the top of the page is PD with 0 sales.
For example, search with blank search box, you will see PD clip with 0 sales between two files with 283 and 275 sales.
What's the point?"

http://www.pond5.com/community?forum=629&thread=39986639&lp=1

 :-X
« Last Edit: January 31, 2015, 04:09 by KnowYourOnions »

Noedelhap

  • www.colincramm.com

« Reply #31 on: March 19, 2015, 04:59 »
+5
I think people lowering their prices "because it sells better" ought to be going bankrupt. They deserve it, for undermining the marketplace and the income of everyone who do price their clips according to quality.

Some people here are saying they have lowered prices for easily produced footage, but it's not about how much work it takes to shoot it, it's about PERCEIVED VALUE for the customer. Your simple test shot may seem worthless to you, but a buyer would perceive it as something he wants. Why price it at $10 then? If you really think your test shots are worthless, DON'T UPLOAD THEM.
 
I just saw some 4K clips being sold for $22-$30. It's utterly insane. It's mostly amateurs who really don't know how to value their work.
I hope Pond5 will do something about this devaluation of their site, because this behaviour makes it impossible to generate any decent sales.

For the record: I price my clips at $79 (HD) and $199 (4K).
« Last Edit: March 19, 2015, 05:04 by Noedelhap »

« Reply #32 on: March 19, 2015, 05:24 »
+1
Personally i pretty agree with you, but there's a but:

1- If someone wants to sell a 4k clip is free to do it
2- as per you're statement he should be an amateur

This leads to the conclusion that you're a professional therefore youre clips should have a better quality.
If someone is looking for quality will choose your videos not one by an amateur. If someone is NOT looking for a quality video chooses for a 10$ 4k or, worse, just choose to shoot by himself.

If you really believe that your work is in better quality you should not be scared of the price falling. Personally i'm not scared by a 4k video sold for 10$.
 
For the record: i price around 50$ my clips (i have only HDs)...i don't give the same price to all my clips, what in my opinion is better i put an higher price.
 

Noedelhap

  • www.colincramm.com

« Reply #33 on: March 19, 2015, 05:46 »
+3
Personally i pretty agree with you, but there's a but:

1- If someone wants to sell a 4k clip is free to do it

Of course he is, but that doesn't mean I have to like it. Most contributors loathe it when agencies cut their commissions or lower their prices for customers, because it lowers the value of video as a whole. The same goes for contributors offering their clips for $10.

2- as per you're statement he should be an amateur

This leads to the conclusion that you're a professional therefore youre clips should have a better quality.

That person is an amateur not because of his quality, but because he doesn't know how to value his own work and price it according to its commercial value.
I'm not saying my clips automatically have better quality, quality is not the issue here.

If someone is looking for quality will choose your videos not one by an amateur. If someone is NOT looking for a quality video chooses for a 10$ 4k or, worse, just choose to shoot by himself.

If you really believe that your work is in better quality you should not be scared of the price falling. Personally i'm not scared by a 4k video sold for 10$.
 
For the record: i price around 50$ my clips (i have only HDs)...i don't give the same price to all my clips, what in my opinion is better i put an higher price.

Scared is not the correct word, it's more annoyance than scared. You're right about someone looking for quality will maybe not look at pricing. But say I have priced a certain clip at $79, and someone with a clip of the same level of quality has priced it at $20. I'm not saying everyone would go for the $20 clip, but it will alter the customer's perception of what a quality clip should be worth.

WeatherENG

« Reply #34 on: June 04, 2015, 10:34 »
+1
I price most of my Pond 5 content at the current price shown except for the collection of cars crashing on camera that is stuff you pay the big bucks for but everything else is at the current price and sales have been steady until the recent slowdown across all sites and even then I am still selling just not as much so I have to now work on doing my own direct advertising to buyers and see if that helps.

I did a price experiment early in the year hoping for insane volume of sales and those sales did not happen, lower price, sales stayed about the same, raise prices big time and sales dropped big time so I went back to my current price and will probably raise slightly but not by much. 

Mark
https://www.pond5.com/artist/WeatherENG

KB

« Reply #35 on: June 04, 2015, 10:41 »
+1
I don't like the default prices showing on P5 at all -- I think that does a disservice to contributors. Particularly out of place seems to be the 4K pricing. Here's what I see when I submit a video:

HD clips: $43.60 (all), $59.80 (best-selling)
4K clips: $50.30 (all), $80.30 (best-selling)

$50 4K clips?  :o  And if that's the average price, that means there are a lot of contributors pricing below $50. No wonder I've yet to sell a 4K clip there (not that I've sold many anywhere).

« Reply #36 on: June 04, 2015, 11:06 »
0
. just saw this is an older thread and i already posted above. sorry.
« Last Edit: June 04, 2015, 11:22 by cobalt »

« Reply #37 on: June 05, 2015, 01:46 »
+2
You already doing good with that price setting and you wanna lower it more? Sorry,XXXXX not a smart move. bahh old thread.
« Last Edit: June 05, 2015, 01:48 by Open_ »

WeatherENG

« Reply #38 on: June 07, 2015, 20:38 »
+1
I don't like the default prices showing on P5 at all -- I think that does a disservice to contributors. Particularly out of place seems to be the 4K pricing. Here's what I see when I submit a video:

HD clips: $43.60 (all), $59.80 (best-selling)
4K clips: $50.30 (all), $80.30 (best-selling)

$50 4K clips?  :o  And if that's the average price, that means there are a lot of contributors pricing below $50. No wonder I've yet to sell a 4K clip there (not that I've sold many anywhere).


Those numbers look like they came off the artists resource page, I don't think those numbers hardly ever change, you are best to browse the prices of the various artists and clips actually up for sale than go by that page.

Pond 5 is great, easy uploading and batch tagging, set your own prices, fair curators.....I have a ton of severe weather stuff and college and university students content, a lot of it is branded editorial and it's up there and passed curation, not ONE of the other sites will accept what I have and SELLS on Pond5.  Right now you can see what my prices are set to, I have one folder of high priced stuff but everything else is at the mid-range price.

Everyone is in a bit of a slump right now but that's no reason to change prices right away.

http://www.pond5.com/artist/WeatherENG (Average price $66.95)

Uber expensive but exclusive and you are paying for the freezing off of my butt in the 6 hour stake out to get these shots.

https://www.pond5.com/video-sound-effects-music-after-effects-photos-illustrations-images-3d-models/1/clipbin%3A1013880.html

Expensive and again...exclusive and a long stakeout involved.

https://www.pond5.com/video-sound-effects-music-after-effects-photos-illustrations-images-3d-models/1/clipbin%3A988461.html

« Reply #39 on: June 07, 2015, 21:10 »
+2
$900 for a clip?  Good luck.

WeatherENG

« Reply #40 on: June 07, 2015, 21:15 »
+1
$900 for a clip?  Good luck.

Just those few, there are some $1499 ones as well, the rest of the 24,000 files are $66.95

« Reply #41 on: June 08, 2015, 01:48 »
+3
I'm new into 4k clip, got my 1st sale with P5 priced at 290$!

« Reply #42 on: June 08, 2015, 07:45 »
+2
I don't like the default prices showing on P5 at all -- I think that does a disservice to contributors. Particularly out of place seems to be the 4K pricing. Here's what I see when I submit a video:

HD clips: $43.60 (all), $59.80 (best-selling)
4K clips: $50.30 (all), $80.30 (best-selling)

$50 4K clips?  :o  And if that's the average price, that means there are a lot of contributors pricing below $50. No wonder I've yet to sell a 4K clip there (not that I've sold many anywhere).


Those numbers look like they came off the artists resource page, I don't think those numbers hardly ever change, you are best to browse the prices of the various artists and clips actually up for sale than go by that page.

Pond 5 is great, easy uploading and batch tagging, set your own prices, fair curators.....I have a ton of severe weather stuff and college and university students content, a lot of it is branded editorial and it's up there and passed curation, not ONE of the other sites will accept what I have and SELLS on Pond5.  Right now you can see what my prices are set to, I have one folder of high priced stuff but everything else is at the mid-range price.

Everyone is in a bit of a slump right now but that's no reason to change prices right away.

http://www.pond5.com/artist/WeatherENG (Average price $66.95)

Uber expensive but exclusive and you are paying for the freezing off of my butt in the 6 hour stake out to get these shots.

https://www.pond5.com/video-sound-effects-music-after-effects-photos-illustrations-images-3d-models/1/clipbin%3A1013880.html

Expensive and again...exclusive and a long stakeout involved.

https://www.pond5.com/video-sound-effects-music-after-effects-photos-illustrations-images-3d-models/1/clipbin%3A988461.html


Well I see you did get at least one $1,499 sale. Congrats. Frankly I would rather see people increasing prices than lowering them.

KB

« Reply #43 on: June 08, 2015, 13:12 »
0
I don't like the default prices showing on P5 at all -- I think that does a disservice to contributors. Particularly out of place seems to be the 4K pricing. Here's what I see when I submit a video:

HD clips: $43.60 (all), $59.80 (best-selling)
4K clips: $50.30 (all), $80.30 (best-selling)

$50 4K clips?  :o  And if that's the average price, that means there are a lot of contributors pricing below $50. No wonder I've yet to sell a 4K clip there (not that I've sold many anywhere).

Those numbers look like they came off the artists resource page
Those numbers show up as you are filling in the information (title, description, keywords, price, etc.) for every upload (is that what you meant by 'artists resource page'?). I haven't paid enough attention to know whether they ever change or not. I just don't like them encouraging the clueless to set their clip prices so low (particularly 4K clips).

« Reply #44 on: June 08, 2015, 13:52 »
+7
Can we hear the opinions of people who works for Pond5, in regarding of this issue. Why leaving us the choice of what price to set for footage if the best selling clips are 69$? Someone puts 5$, someone 300$, what this looks like... Why not set a fixed price and accept only the file that meet the criteria.


Hiya, I do happen to work at Pond5, so I'll try to share what information I can.

So to start, here are our current pricing guidelines at Pond5:

http://help.pond5.com/hc/en-us/articles/200944103-How-Do-I-Price-My-Files-

Pond5's mission has always been to be an open marketplace, by artists, for artists. That's why we let you price your own goods. I think there's a strong argument to be made for having firm pricing guidelines in that scenario, and I've cirtanly seen lots of feedback suggesting we need to raise the minimums. Rest assured that that feedback gets reviewed by the people upstairs.

There's been lots of talk about falling sales across the whole website, not just outside of Pond5, but we're aware of it and working on it internally too. It's true that summer time comes with a drop in sales normally, but we think there are other factors contributing that many of you have mentioned here. Our marketplace could use a good "quality" clean up, for example. That's totally on the to-do list.

Something else I can share about pricing that may be helpful is this: we've seen data that suggests when you raise prices (on quality content) it tends to correlate with a rise in sales. Now, we all know that correlation does not necessarily mean causation, but it's still probably unwise to ignore that. We think higher prices may give buyers the impression of higher quality, and when the shopper is looking for a scene to put into their next multi-million dollar movie or TV show, quality is often their primary concern. So I would definitely and highly recommend playing with pricing, and see what works best for your items. The recommendations on the edit item page are much more up-to-date than what's on artist resources, so I'd use those as a barometer first. WeatherENG's suggestion of using the search system is also really good advice.

I don't have any news or information on if or when we'll adjust the minimum prices, but if you have anything to say on the subject please feel free. As I said, I do bring this feedback to the guys upstairs.

On that note, if you really want to help, please try to offer as much "actionable" feedback as you can. Saying something like "the interface sucks" isn't actionable, and won't really help us improve anything. But saying, "I can't easily price or manage my items because the interface makes it hard for me to work with large numbers of files at once," is much more helpful and actionable.

And of course, you're always welcome to PM me on here, or email me directly if you'd like: jonathan@pond5.com

« Reply #45 on: June 08, 2015, 13:59 »
+9
Raise the minimum pricing at least to $50 for HD and $100 for 4K.
Don't accept so many similars.  Get rid of the ones you have.
Please start rejecting some stuff, there is a ton of really horribly done video that gets through.  Shaky, poorly exposed, and identical videos should be rejected.
I'd like to set prices for 4k and HD instead of the automatic pricing.


« Reply #46 on: June 08, 2015, 16:02 »
+2
All the above plus a few clarifications if i may.

Please for heaven's sake fix the 4K+HD price search.It has forced me -as well as others- to upload 4k and hd separately for the past month cluttering my portfolio.I dont want to but there is no other way since the hd gets buried in price search especially if the 4K price is high (reasonable).

Also do rejections not only based on overplayed concepts or "boring" stuff (because one can argue that he is offering a different angle etc) but in very basic things in quality.I am seeing horrible  stuff being accepted,that would never pass quality inspection in anything more that an amateur youtube video .
I have persuaded a few friends who work in film and tv to do some stock and after searching for a few hours (and not only on pond5) they were horrified by some of the things they saw and i cant blame them.

Even out of focus stuff and i dont mean crowds or traffic which an be very aesthetically pleasing if blurred correctly,i mean like buildings,close ups of people, even aerials and when i say out of focus aerials i dont mean "i am concealing logos out of focus" i mean "i dont know how to do an infinity focus on my lens out of focus" .

WeatherENG

« Reply #47 on: June 08, 2015, 20:06 »
+1
I don't know if I agree with deleting the similars and the quality cleanup, unless something is really bad, most of my content for example is news, weather and on campus events, frosh week stuff, it's not fine art and it sells, some imperfections might fit perfectly with someones project especially if it's not all shot to perfection and on tripod.

Not too long ago I sold a clip of a blizzard scene, it was in 80km/hr wind, I was frozen, bumped the tripod, that clip was in a batch that I batch uploaded and it sold.  Most of my "good" stuff doesn't sell often, I've been quite amazed at some of my "bad" stuff that's sold.  Not every customer is looking for fine art.  My POV driving shots from my dashcam even sell.

If it wasn't for Pond5 I would not have any sales at all as the other agencies are too strict, they want perfection, imperfection sells as well.  These aren't precision engineered parts here, styles and trends change fast these days.

As for pricing, well, we can't compete with that site that is giving good stuff away for free, no point in trying to lower prices to compete with them, I'd say maybe a higher min price would be an idea.  People also need to charge what their product is worth and to run it as a business, cover all costs plus labor and equipment life cycle replacement and then price the product accordingly. Think of other businesses or industries, who is in business to lose money?.  A contractor or auto repair shop will price out the cost of materials/parts and labour and expenses plus some profit and that's your price, they rarely give deals let alone give their product or services away for free yet it's almost expected in the video industry, not just in stock, in news as well, news was the worst and back then I didn't have the nerve to say excuse me but that's insulting and walk away and I really lost big time.  Now I advocate zero tolerance in pricing.

I am watching and waiting for a couple of things right now but then plan to raise overall prices as well to reflect the cost of making the product.

Finally, perhaps contributors need to pick one or two sites, Pond5 and perhaps a secondary site? by uploading to every site out there I am wondering if they are diluting the marketplace, need to be a bit more loyal perhaps? My content is on Pond5, it will come up on every search engine, no need to be on 10 different sites.

M
PS- Speaking of buying..... :)

http://www.pond5.com/artist/WeatherENG

http://www.pond5.com/stock-video-footage-sound-effects-music-after-effects-photos-illustrations-images-3d-models/1/artist%3AWeatherENG.html#1
 




« Reply #48 on: June 09, 2015, 00:25 »
0
All the above plus a few clarifications if i may.

Please for heaven's sake fix the 4K+HD price search.It has forced me -as well as others- to upload 4k and hd separately for the past month cluttering my portfolio. ...
Raise the minimum pricing at least to $50 for HD and $100 for 4K.
...
I'd like to set prices for 4k and HD instead of the automatic pricing.

Guys there is already solution for this. Under Action dropdown menu there is "set downconverted price(video)"

« Reply #49 on: June 09, 2015, 01:13 »
+1
People also need to charge what their product is worth and to run it as a business, cover all costs plus labor and equipment life cycle replacement and then price the product accordingly.

Contributors who are out of "western" world ask for less money for their product because they can go long way with it. It would be interesting to reveal from which territories cheaper pricing comes? I guess South America, ex Eastern Europe ....

Q for Jonathan, dealwork question you gave us answer was asked on January 23rd, more than 5 months ago!!! Why such delay?
« Last Edit: June 09, 2015, 01:22 by KnowYourOnions »


 

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