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Author Topic: "It's not stock, it's Shutterstock"  (Read 5191 times)

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« Reply #1 on: January 10, 2019, 20:05 »
0
I had missed this story when it ran yesterday touting Shutterstock's new ad campaign

https://www.prnewswire.com/news-releases/its-not-stock-its-shutterstock-new-ad-campaign-aims-to-inspire-the-world-with-stock-300775313.html

https://www.shutterstock.com/blog/why-shutterstock-is-more-than-stock

http://www.bandt.com.au/marketing/not-stock-shutterstock-unveils-first-brand-campaign-six-years

Off to shoot some animals in business attire and paint stripes on a shaved kitty . . .
Finally the ad I need to show my boyfriend to let me use our 'shaved' cat for this

ShadySue

« Reply #2 on: January 10, 2019, 20:13 »
0
... paint stripes on a shaved kitty . . .
to look like a sphynx cat?!

I remember years ago seeing someone had taken an animal head cut out of one of my wildlife pics and stuck into a Victorian or prairie dress for an ad. I thought it looked stupid then, and that dog looks almost as daft.  ::)

« Reply #3 on: January 10, 2019, 20:16 »
+1
I guess it is good to know that even though "creative professionals are busy, but they never let their standards slip."

I'm not sure what SS's excuse is.

I guess I'd rather buyers go there than IS.

« Reply #4 on: January 10, 2019, 22:08 »
0
I guess I'd rather buyers go there than IS.

Small comfort, but true.

« Reply #5 on: January 10, 2019, 22:48 »
+11
Boy, are buyers going to be pi$$ed when they see these ads, think they are going to a professional site, then on the first search they have to wade through thousands of crap similars. What a waste of shutterstocks money. They should have used the $ to clean up the site.

« Reply #6 on: January 11, 2019, 02:30 »
+1
Boy, are buyers going to be pi$$ed when they see these ads, think they are going to a professional site, then on the first search they have to wade through thousands of crap similars. What a waste of shutterstocks money. They should have used the $ to clean up the site.

I guess they rely on the artificial intelligence in the search. Instead of editors do decide which image to take, the buyers will decide directly with their behavior. I'm not sure my new quality images are seen from the buyers. There are maybe 100 million images which can be cleaned up fast with just one glance in a second. I would love to see contributors ranks on Shutterstock(on public).

« Reply #7 on: January 11, 2019, 02:44 »
+1
then on the first search they have to wade through thousands of crap similars.
On the first search they would get "Most Relevant" tab results which actually are quite good if you compare it with any other agency. You are correct about "Fresh content" though, it's just sad.

« Reply #8 on: January 11, 2019, 02:48 »
+1
I can't help thinking many customers are "Taking another look" at the reality of what Shutterstock have to offer and taking their custom elsewhere. For those of us in the UK we also know the slogan is a blatant rip off of failing institution Marks and Spencer "It's not just food its M&S food".
« Last Edit: January 11, 2019, 02:52 by Pauws99 »

fotorob

  • I am a professional stock photographer

« Reply #9 on: January 11, 2019, 02:54 »
+14
Wasn't Shutterstock the agency that forbids images of animal in clothing, even if they are only photoshopped?
https://www.peta.org/blog/shutterstock-bans-unnatural-primate-stock-photos/


And now they make ads with dogs in suits?

« Reply #10 on: January 11, 2019, 03:31 »
+1
Wasn't Shutterstock the agency that forbids images of animal in clothing, even if they are only photoshopped?
https://www.peta.org/blog/shutterstock-bans-unnatural-primate-stock-photos/


And now they make ads with dogs in suits?

Publicity aka free promotion.

« Reply #11 on: January 11, 2019, 03:54 »
+1
What makes me laugh is that Graeme Allister can't even tidy his collar up for a corporate head shot what a great presentation  ;D

https://www.shutterstock.com/blog/why-shutterstock-is-more-than-stock

This company is a joke  :'(

« Reply #12 on: January 11, 2019, 04:09 »
+3
What makes me laugh is that Graeme Allister can't even tidy his collar up for a corporate head shot what a great presentation  ;D

https://www.shutterstock.com/blog/why-shutterstock-is-more-than-stock

This company is a joke  :'(
Thats a good example of what SS consider "high quality" at least he doesn't have the almost compulsory hipster beard!

Noedelhap

  • www.colincramm.com

« Reply #13 on: January 11, 2019, 04:26 »
+1
Well, at least they advertise their stuff. The slogan is kind of lame, I mean "meowstock"? Come on. But the animal photos are nice.

« Reply #14 on: January 11, 2019, 05:26 »
+3
probably they are wrong...better say...2 it's shutter subs!"....killed by thief and free image website thats their destiny.

Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #15 on: January 11, 2019, 06:21 »
+8
Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavours every day.

Guess they're not referring to the complete trash being uploaded on a daily basis and being accepted by a non-existent QC

« Reply #16 on: January 11, 2019, 06:31 »
+1
my biggest hope even  losing all my monthly income is that all those crap agency close soon and a new era will start....but it's a dream....i think what success would have an agency with the micro stock price, maybe double, and the quality control of stocksy..
i mean buyer are not tired of searching and browsing through millions of craps?
those with good portfolio wouldn't been happier to receive a better % and compete only with good contents and in a database of 5 10 million images?


Shelma1

« Reply #17 on: January 11, 2019, 06:39 »
+2
Ha ha ha ha the new campaign was created with the help of my old bosss new ad agency. OMG hilarious.

« Reply #18 on: January 11, 2019, 06:40 »
+2
Our campaign is a celebration of the amazing artists who contribute these incredible assets to our platform, and highlights the extraordinary value that they bring to creative endeavours every day.

Guess they're not referring to the complete trash being uploaded on a daily basis and being accepted by a non-existent QC
Some of the "assets" are incredible literally...but not in a good way! I would be more impressed if they said "Our rigorous QC ensures that only the best is good enough and we refuse 80% of submissions" they just play the sheer numbers game.

« Reply #19 on: January 11, 2019, 07:21 »
0
https://www.shutterstock.com/g/toluk?page=200&section=1&sort=newest&search_source=base_gallery&language=hu


shutterstock?...ahahahhahahaha....

http://www.microstock.club/indeximg20180512.phtml?p=111&sort=country

iff you account for ukraine and russian contributor probably they own 60 70% of images uploaded mostly crap....many contributor hide themselves as born in western europe country, look in andorra list most are russian.

http://www.microstock.ru/forum/showthread.php?t=18903&page=31

even russian good contributor complaints about this. and the last message is scaring don't know how to translate correctly but seems like:


"Шаттер решил, чтобы дерьма на сайте было еще больше. Он локализовал на русский интерфейс контрибутера.

Теперь дерьма из России польется в 10 раз больше, в гонку вступают неграмотные разведенки и беременные."

"Shutter decided to crap on the site was even more. It is localized to Russian interface kontributera.
Now the crap out of Russia to pour in 10 times more in the race come illiterate and pregnant razvedenki"

in practice tere is a new interface for russian language, so everybody who don't know english, 99,99% of russian people can now upload using the russian language...good luck to everybody!! soon 1 million new images per week will be a joke, ready to 10 millions new crap for weeks?

ShadySue

« Reply #20 on: January 11, 2019, 07:23 »
+2
What makes me laugh is that Graeme Allister can't even tidy his collar up for a corporate head shot what a great presentation  ;D

https://www.shutterstock.com/blog/why-shutterstock-is-more-than-stock

This company is a joke  :'(

Looks like he combed his hair with a pillow
Channelling Benedict Cumberbatch.

angelawaye

  • Eat, Sleep, Keyword. Repeat

« Reply #21 on: January 11, 2019, 07:52 »
+2
my biggest hope even  losing all my monthly income is that all those crap agency close soon and a new era will start....but it's a dream....i think what success would have an agency with the micro stock price, maybe double, and the quality control of stocksy..
i mean buyer are not tired of searching and browsing through millions of craps?
those with good portfolio wouldn't been happier to receive a better % and compete only with good contents and in a database of 5 10 million images?

I'm really hoping this too. I have so many images ready to be placed somewhere. It's so sad what has happened to shutterstock.

« Reply #22 on: January 11, 2019, 10:22 »
0
Boy, are buyers going to be pi$$ed when they see these ads, think they are going to a professional site, then on the first search they have to wade through thousands of crap similars. What a waste of shutterstocks money. They should have used the $ to clean up the site.

Its good if they delete the never sold content of over 5+ years. This will really refresh the library and trash all the crappy and spammy images.

« Reply #23 on: January 11, 2019, 11:02 »
+4
Boy, are buyers going to be pi$$ed when they see these ads, think they are going to a professional site, then on the first search they have to wade through thousands of crap similars. What a waste of shutterstocks money. They should have used the $ to clean up the site.

Its good if they delete the never sold content of over 5+ years. This will really refresh the library and trash all the crappy and spammy images.
"August 4, 2014 - Shutterstock celebrates 40 million images in it's collection". Theres now 244 million even if 80% never sold its a small fraction. The problem is not what was being accepted then. Its what is accepted now.

« Reply #24 on: January 11, 2019, 11:11 »
0
Boy, are buyers going to be pi$$ed when they see these ads, think they are going to a professional site, then on the first search they have to wade through thousands of crap similars. What a waste of shutterstocks money. They should have used the $ to clean up the site.

Its good if they delete the never sold content of over 5+ years. This will really refresh the library and trash all the crappy and spammy images.
"August 4, 2014 - Shutterstock celebrates 40 million images in it's collection". Theres now 244 million even if 80% never sold its a small fraction. The problem is not what was being accepted then. Its what is accepted now.

Yes, they are increasing the numbers forgetting about the quality of content. They should firstly delete all those too old unsold images from library and then apply strict rules for spamming. Like accepting only 2-3 images which are too similar or with very slight variations.


 

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