Not going to help a bunch of people, but a friend of mine just bought me Elements 10 at Costco for $50 on sale.

I'm forcing myself to upgrade from E7... 

Want to see the intelligent healing brush at work, otherwise I don't know what else it's supposed to do that's amazing?

If you were waiting and shopping, $50 is the best price I've ever seen for any version of Elements. (except the free trial E2 that came free with cameras and actually works pretty good)