Author Topic: YAY Newsletter: Information About New Product (Read 98085 times)

Microbius · « **on:** April 16, 2013, 03:47 »

Here's the email:

"Hi, hope everything is going well!

We're writing to let you know about an exciting new product release here at YAY. Later this week we are releasing a new product: Image Deals for small and medium images. It works the same way as high-res Image Deals does: The customer buys a package of images, and can download these when needed.

We've set the prices and commission with the same steps as for single images. The medium is half the price of high-res, and small are 1/10. This gives you the following commission:

€1 (= $1.3) for high-res,
€0.5 (=$0.65) for medium, up to 3MP
€0.1 (=$0.13) for web sized images, no larger than 0.3MP

The average commission is 35%.

Our aim is to get people to pay for web and medium sized images, as many people still find their images by using search engines and such. We also hope to up-sell from web images to medium and high-res images.

Nothing is set in stone, and we would love to get your feedback on this. If you have any feedback or questions, reply to this email and we'll get back to you!

Best wishes,

The YAY Team"

Phil · « **Reply #1 on:** April 16, 2013, 03:55 »

Way too cheap!
Really, there is no need to be that cheap, all it does undercut ourselves to a point of stupidity.
What a joke

Clairev · « **Reply #2 on:** April 16, 2013, 04:47 »

Prices are too low, I am not happy about this...

I am really not looking forward to mass of 0.1E sales...

I am definitely going to write them about this - or hopefully someone from Yaymicro
will discuss it here with us.

sharpshot · « **Reply #3 on:** April 16, 2013, 04:53 »

Average commission 35%? Why is it 15% below the normal 50%?

Just when I was starting to like YM, lower prices and a huge commission cut must be a late April fools joke?

noodle · « **Reply #4 on:** April 16, 2013, 05:38 »

**sigh** I am tired of this
Maybe another site I'll have to pull my port from if they follow through with this inane idea.

Seriously thinking of only having SS and RM sites for my stuff...

qwerty · « **Reply #5 on:** April 16, 2013, 05:42 »

Edit
Sorry I though the number quoted were the sale prices.
Still low

somethingpretentious · « **Reply #6 on:** April 16, 2013, 05:44 »

YAY advertise 50% commission and have reasonable on-demand prices.

So why 35% and not 50%?
Are there other "deals" or "packages" where commission is less than 50%? (besides the partner program)

0.13 $ pr download? Maybe we sucked that up for a little while at iStock, but that was because they provided us with about 50-100 times more income than YAY. I am not sure YAY is big enough to get away with this.

YAY is also shooting themselves in the foot with regards to all the great iStock exclusives leaving and looking for new venues. One of the biggest microstockers Sean Locke, who has many followers, are right now looking for new venues. Why not take an opportunity like this, to win over photographers of his caliber, instead of alienating them, as well as many of your current contributors?

This can take YAY from one of the most fair and liked agencies to one of the worst. Very disappointing.

Let us indeed hope for YAY that nothing is set in stone.

Microbius · « **Reply #7 on:** April 16, 2013, 05:48 »

IMHO 13c is just crazy (aside from the commission percentage cut)
I have been a fan of YAY in the past, if this goes ahead add me to the list of people thinking of pulling their port.

olliemt · « **Reply #8 on:** April 16, 2013, 05:56 »

Im not going to upload anymore there, 1500 port with one sale over a year pathetic, i will leave account open for now and see if a miracle happens, but i seriously doubt it!!!

Jan · « **Reply #9 on:** April 16, 2013, 06:05 »

Hi guys,

I just want to give a little more explanation on our thoughts here.

First of all: We are not cutting any provisions. They will stay at the same level that they always have.

With these new products (small and medium sized image deals) we are reaching out to a whole new market, namely web users. Today there are really no good offers for people who use a lot of images on their blogs, websites, homepages or social media accounts. Research has shown that 85 % of image use online is actually unlicensed and illegal. This is an untapped market with huge potential. There are over 160 million blogs and 649 million websites in the world. That is the market we want to sell these images to.

The commission we offer has the same ratio as our image deals and subscriptions have had for the last 5 years. It varies according the the size of the deal, but average is 35 % which is still above most of our competitors. I certainly understand that it looks like pennies when we pay a commission of €0.10 (USD 0.13) for a small image, but please consider that this image is less than 1/20th the size of the high-res. One of the largest microstock sites in the world pays $0.25 for a high-res download on the basic level. Our commission for high-res images bought through an image deal is 520 % (!) higher.

We hope that by reaching these new markets we can raise earnings for all photographers. We aim to be a righteous marketplace, and we will not undercut our photographers like our competitors.

This is all about volume, so you'll have to look past the low earnings per sale and have confidence that it is a lot better with 1000 sales paying €0.10 than 10 sales paying €1.

Jan
COO / Partner
YAY Images Team

Phil · « **Reply #10 on:** April 16, 2013, 06:07 »

thanks for coming here and commenting and thankyou for responding to the email replies.
I'm tempted to think you will get your current customers buying images cheaper and the people who dont buy images, still not buying.

rubyroo · « **Reply #11 on:** April 16, 2013, 06:25 »

Correct me if I'm wrong but the logic sounds like this:

1. Legitimate buyers already get an excellent deal on cheap images. Some of which cost photographers quite a lot to produce.

2. Because some people steal images, the images must be made cheaper to tap a market that might not really exist (as Phil said - those who don't pay now may still not pay in the future).

Doesn't it make more sense for the whole industry to work together to educate people on legitimate use, and to put in or develop safeguards to protect the images more effectively?

Zelfit · « **Reply #12 on:** April 16, 2013, 06:47 »

Quote from: Jan on April 16, 2013, 06:05

It varies according the the size of the deal, but average is 35 % which is still above most of our competitors.

Please explain, how do you get 35%. If I try to calculate percents for budget images deals, I receive average 25.8% for small, and about 22.8% for Medium and Large?

Microbius · « **Reply #13 on:** April 16, 2013, 07:03 »

Seriously, this isn't going to work, your just going to drive down prices lower without any extra sales. Those who are prepared to pay are prepared to pay a couple of euros for a small image, the thieves wont even be prepared to the 10c.

We know this market, trust your contributors on this one!

luissantos84 · « **Reply #14 on:** April 16, 2013, 08:38 »

YAY is known for less sales but nice ones, this doesn't look exciting...

Jetsetter78 · « **Reply #15 on:** April 16, 2013, 08:53 »

35% of $0.13 is virtually giving out for free! This is really too cheapskate.

Clairev · « **Reply #16 on:** April 16, 2013, 09:28 »

Quote from: Jetsetter78 on April 16, 2013, 08:53

35% of $0.13 is virtually giving out for free! This is really too cheapskate.

0.1 EUR (0.13 USD) is commission for the artist, if I understand it right.
Price for buyers will be around 0.3 EUR.

m@m · « **Reply #17 on:** April 16, 2013, 09:31 »

I'm glad this thread came about, after three+ years of closing my account with them, I was starting to consider uploading again...

...thanks for the info Microbius!...

Microbius · « **Reply #18 on:** April 16, 2013, 09:38 »

Yeah it really is a shame. I actually do alright there in terms of downloads and I love the individual partner program opt outs-- definitely best practice for the industry. Customer relations have always been really good there to as far as I was concerned.
A real shame they are thinking of taking this path.............

rubyroo · « **Reply #19 on:** April 16, 2013, 09:49 »

Quote from: m@m on April 16, 2013, 09:31

I'm glad this thread came about, after three+ years of closing my account with them, I was starting to consider uploading again... ...thanks for the info Microbius!...

You speak my mind. I was just beginning to think of uploading there too. So much for that idea.

I can't fathom why the solution to everything is to cut our earnings, or why we seem to be expected to be happy about it.

m@m · « **Reply #20 on:** April 16, 2013, 09:59 »

Great minds think alike Rubyroo

...lol

rubyroo · « **Reply #21 on:** April 16, 2013, 10:00 »

sc · « **Reply #22 on:** April 16, 2013, 10:08 »

Quote from: Jan on April 16, 2013, 06:05

Hi guys,

I just want to give a little more explanation on our thoughts here.

First of all: We are not cutting any provisions. They will stay at the same level that they always have.

With these new products (small and medium sized image deals) we are reaching out to a whole new market, namely web users. Today there are really no good offers for people who use a lot of images on their blogs, websites, homepages or social media accounts. Research has shown that 85 % of image use online is actually unlicensed and illegal. This is an untapped market with huge potential. There are over 160 million blogs and 649 million websites in the world. That is the market we want to sell these images to.

The commission we offer has the same ratio as our image deals and subscriptions have had for the last 5 years. It varies according the the size of the deal, but average is 35 % which is still above most of our competitors. I certainly understand that it looks like pennies when we pay a commission of €0.10 (USD 0.13) for a small image, but please consider that this image is less than 1/20th the size of the high-res. One of the largest microstock sites in the world pays $0.25 for a high-res download on the basic level. Our commission for high-res images bought through an image deal is 520 % (!) higher.

We hope that by reaching these new markets we can raise earnings for all photographers. We aim to be a righteous marketplace, and we will not undercut our photographers like our competitors.

This is all about volume, so you'll have to look past the low earnings per sale and have confidence that it is a lot better with 1000 sales paying €0.10 than 10 sales paying €1.

Jan
COO / Partner
YAY Images Team

I guarantee 95% of us are well beyond the .25 level and have been for a very long time.
This just devalues our work and will not turn thieves into buyers.

cidepix · « **Reply #23 on:** April 16, 2013, 10:08 »

Quote from: Microbius on April 16, 2013, 07:03

Seriously, this isn't going to work, your just going to drive down prices lower without any extra sales. Those who are prepared to pay are prepared to pay a couple of euros for a small image, the thieves wont even be prepared to the 10c.

We know this market, trust your contributors on this one!

I am with you on this one Microbius..

for once, an agency must trust their contributors.. most of us know the industry better than they do.. especially contributors who run their personal sales platforms know very well that it is not about the price, as long as it stays between reasonable price brackets..

when I first started to sell through my own channels I was pricing the images at $3 to test the waters, then increased the prices to $9-10 levels.. to my surprise, the number of transactions did NOT drop a bit.. and I started earning 3 times more just by increasing prices..

I think YAY has just entered to my list of "agencies to cut the ties with soon"

rubyroo · « **Reply #24 on:** April 16, 2013, 10:17 »

Quote from: SC on April 16, 2013, 10:08

I guarantee 95% of us are well beyond the .25 level and have been for a very long time.

A great point that I wish many agencies would take note of. It's very concerning that they believe this is an accurate figure for most of us. Very concerning indeed.

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Author Topic: YAY Newsletter: Information About New Product (Read 98085 times)

Microbius

Phil

Clairev

sharpshot

noodle

qwerty

somethingpretentious

Microbius

olliemt

Jan

Phil

rubyroo

Zelfit

Microbius

luissantos84

Jetsetter78

Clairev

m@m

Microbius

rubyroo

m@m

rubyroo

sc

cidepix

rubyroo

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