I don't even know where he gets his figures. It's $25 on IS, max.
That $430 had me stumped, because where's the 15% of that, which would be = $64.50 for someone at minimum like myself, and more for better people.
The author also ignores the intended uses which Mr. West explained very clearly.
1) Some deals are priced at $49, some at $99, some at $199, some in the high thousands.
2) Direct mail, corporate websites, sales giveaways, annual reports, company handbooks