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Author Topic: Canva's self promotional piece - The Visual Economy Report  (Read 541 times)

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« on: April 23, 2023, 17:17 »
Canva has released a "report" on the visual economy. It reads to me like a marketing piece for Canva - the survey behind some of the so-called stats seems very squishy. 85% of decision makers say pictures are cooler than words...



Sample customer testimonial from the CMO of reddit "Canva has been a valuable tool to speed up and streamline our creative team's processes. It helped our creative team shift their time from one-off bespoke requests to high-leverage brand systems and programs. Weve saved over 21,000 hours of design time in just six months after the internal adoption of Canva"

The very busy moving chart that says that Brazil has has the most Canva designs published of any country seems to illustrate how pointless most of this is - as far as I know Brazil is still pretty much the same as before it lead the world in published Canva designs.

I didn't know that 90% of global business leaders use digital whiteboards at least once a week - exhibit M in the pointless factoids parade...

At some point I just couldn't take it any more so I stopped reading :)

But you may have a stronger constitution than I do...

« Reply #1 on: April 24, 2023, 02:03 »
Yeah, just about made it through skimming. Squishy is right.


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