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Author Topic: Canva earnings are continuing to go down  (Read 11795 times)

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Justanotherphotographer

« Reply #25 on: December 23, 2022, 06:20 »
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We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!


« Reply #26 on: January 18, 2023, 14:11 »
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I had 125 single sales this month so far, about 120 of them were from same file. Anyone else had something like that?

« Reply #27 on: January 18, 2023, 14:56 »
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Canva has always been the most lopsided site for me as far as the majority of the sales come from a few images. Since they went to the all you can eat mystery buffet I only get a few individual sales each month. They are still dominated by a few files.

Revenue continues to fall.

« Reply #28 on: January 18, 2023, 18:13 »
+3
We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Yes that is I thought also... there has been a dramatical fall of the revenue on Canva... to me Canva earned at least 4x more than Shutterstock or 10x more than Adobe Stock so it's really really hard financially... having 2022 drop month after month... december have been such a loss too... really curious to know what is causing this drop... any Canva representative can answer us?

Justanotherphotographer

« Reply #29 on: January 19, 2023, 02:46 »
0
We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Yes that is I thought also... there has been a dramatical fall of the revenue on Canva... to me Canva earned at least 4x more than Shutterstock or 10x more than Adobe Stock so it's really really hard financially... having 2022 drop month after month... december have been such a loss too... really curious to know what is causing this drop... any Canva representative can answer us?
You can PM Danny on this forum and ask them to respond to this thread. They are usually good about doing it.

« Reply #30 on: January 20, 2023, 05:39 »
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That would be good because earnings are nowhere where they used to be.

« Reply #31 on: January 23, 2023, 21:24 »
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With the new contributor dashboard roll out, Canva states that the template designers' pool, and the element creators' pool are still separate, so in theory no earnings dilution is occurring this way. That said, I'm also experiencing declining earnings YOY there in line with what others have posted, for the first time after many years. I believe it may be dilution from increase in supply recently, and/or algo changes favouring newer content. The wild card here is their affiliate AI roll out this fall, which also coincided with my first YOY significant monthly earnings decline. While it's great to finally have some analytics, the dashboard is quite vague.Last year's numbers have adjusted several times since going live so am taking these with a grain of salt until it stabilizes, but so far sales volume is > expected, RPI < expected. Curious what others think of the new dash?

« Reply #32 on: January 23, 2023, 21:44 »
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I'm not sure I have can see the new dashboard, what I can see is pretty short on information. I'm also pretty sure that is on purpose.

« Reply #33 on: January 23, 2023, 22:02 »
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It's under the Element Creator Menu on the left (where you go to upload using their website portal), then select Dashboard from the top 3 tabs. At least that's where it shows up in my view.

« Reply #34 on: January 24, 2023, 00:07 »
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The only place I've found to see earnings are at 

https://www.canva.com/earnings 

It usually takes me a while to figure out how to see that as you need to make sure you have selected the correct "team" first and there aren't any obvious links to it from the login page and I usually only do it once or twice a month.



« Reply #35 on: February 02, 2023, 12:40 »
0
We need transparency so we can know if they have massively cut our RPD by taking from the pot to pay template designers or if this is due to a drop in sales. It's madness thay we have no clue if they have cut our pay!

Yes that is I thought also... there has been a dramatical fall of the revenue on Canva... to me Canva earned at least 4x more than Shutterstock or 10x more than Adobe Stock so it's really really hard financially... having 2022 drop month after month... december have been such a loss too... really curious to know what is causing this drop... any Canva representative can answer us?
You can PM Danny on this forum and ask them to respond to this thread. They are usually good about doing it.

I did not find no ''Danny'' from Canva, can you PM him or send his profile link?

Justanotherphotographer

« Reply #36 on: February 02, 2023, 13:01 »
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Done, check your PMs

« Reply #37 on: February 09, 2023, 14:22 »
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Done, check your PMs
Thanks, contacted him but now news so far, radio silence ;)

« Reply #38 on: February 09, 2023, 15:41 »
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Hi everyone!

I just noticed this section on Canva, I think it can help to see what revenue we will get or an idea of our portfolio performance :
https://www.canva.com/creators/element then click DASHBOARD.

On my side I have a sharp decline from December 1st up to December 31st, but it catches up back in January. Too bad we don't have the 2021 data as we could compare with the numbers we had at the peak, but at least it gives some indication of our portfolio performance.

« Reply #39 on: February 09, 2023, 20:19 »
+1
Looks like performance is pretty steady to falling slightly. Earnings are falling much more steeply though. It would be interesting to see the stats over a longer time period.

Does anyone know what "applies" and "exports" means. My guess is applies is usage in a canva design and export is similar to sales on other microstock sites.  Those numbers are pretty high - 1-2 orders of magnitude greater than sales on adobe for similar to more $ at adobe.

« Reply #40 on: February 10, 2023, 09:25 »
+1
Looks like performance is pretty steady to falling slightly. Earnings are falling much more steeply though. It would be interesting to see the stats over a longer time period.

Does anyone know what "applies" and "exports" means. My guess is applies is usage in a canva design and export is similar to sales on other microstock sites.  Those numbers are pretty high - 1-2 orders of magnitude greater than sales on adobe for similar to more $ at adobe.

Yes I guess you are right (Applies and Exports). Applies might also mean it has been used in a Template Creator template, and Exports must mean the image has been downloaded. The numbers for me are ASTRONOMIC (1.5 million per month for one of my portfolio (combined Applies and Export)), didn't know the images we're used that much... I was always happy with the earnings I got from Canva, I know that subscription base we didn't get paid much per image, but I am really shocked at the real numbers, fractions of cent... I'm not even close to that many download in my LIFETIME downloads since 2009 on Shutterstock and they had subscription a long time.

For the matter at hand, one thing I did is use FILTER CHART BY : Last 6 months. Then you have percentage increase from last period, and I see 30% more on applies and 16% more on export.
For me in december, using the peaks of the curve, it started normally on december 1 and the last 2 peaks of december it was 45% less than usual, which might explain the poor performance.

However, checking last 6 months the peaks are stable enough, and November which outperformed September and October but have 15% less revenue. Would really like to have someone from Canva explain what is happening with the revenue. Did they give out free subscription, did they lose 50% of their customer (and if so why are our images download stable when you have less customers)? What happened to the Contributor pool?

« Reply #41 on: February 10, 2023, 11:34 »
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That is similar to what I looked at - although my numbers are much much lower. I wonder about the ratio of subscription plans to individual or credit sales - with longer term sub plans even if the dl # are much lower at the end of December the 4 should just be split about equally.

Something is making the amount we get per applies and exports go down over time. It could be people are taking more advantage of their plans or they are selling plans for less or ?  I'm a lot more annoyed about actual downloads that go for nearly nothing than if someone uses an image as part of a one-off design. I also am less annoyed if I am making close or more than what I make on the top sites. When $ amounts drop down into the lower tier levels it might be time to pull the plug.

« Reply #42 on: February 10, 2023, 13:38 »
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That is similar to what I looked at - although my numbers are much much lower. I wonder about the ratio of subscription plans to individual or credit sales - with longer term sub plans even if the dl # are much lower at the end of December the 4 should just be split about equally.

Something is making the amount we get per applies and exports go down over time. It could be people are taking more advantage of their plans or they are selling plans for less or ?  I'm a lot more annoyed about actual downloads that go for nearly nothing than if someone uses an image as part of a one-off design. I also am less annoyed if I am making close or more than what I make on the top sites. When $ amounts drop down into the lower tier levels it might be time to pull the plug.

Yeah I hear you. On my side most of the portfolio is Illustrations which works well with the Canva concept, small elements to be added into designs (am diversifying this year with more photos and videos though). I think the Applies/Export should be clarified, as maybe Applies is only used in templates and Export can be the image exported (alone) or the image Inside a Design that gets exported. If the second, it means the Applies are also comptabilized into the export (it's a bit confusing).

For me the biggest drawback is the revenue. Canva has been by far my biggest earner, as high as 5x the revenue of Shutterstock at the peak (2021). December now looks like the numbers we had BEFORE they put the subscription based contributor pool which is a bit concerning. Since April 2022 on my side I had a steady decline month after month. If I compare April 2022 with December 2022 I got a -60% loss difference :-/

I saw the January numbers today and they are SLIGHTLY better than December, I hope the trend inverse and we slowly get back up to the 2021 numbers.

« Reply #43 on: February 10, 2023, 14:01 »
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canva posted sub earnings today - mine is right on avg for last 6 months, down 15% over last 12 mo

« Reply #44 on: February 13, 2023, 19:40 »
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canva posted sub earnings today - mine is right on avg for last 6 months, down 15% over last 12 mo

Mine is better than expected for January but still a large drop from Jan 2022.

Justanotherphotographer

« Reply #45 on: February 14, 2023, 12:31 »
+1
...
I saw the January numbers today and they are SLIGHTLY better than December, I hope the trend inverse and we slowly get back up to the 2021 numbers.
Did you get a reply re. paying out to template creators from the same pool?

I just noticed the earnings page now even says  earnings are based on how often your "TEMPLATES and elements are used". I would bet that our guess was correct and they have decided to pay out to template creators from the same pool rather than increase it so we are still getting the same percentage of their revenue. VERY disingenuous given the promises they made with regards to growing total payments to artists in proportion to their growth. What's next? paying their office staff from the same revenue pool?

« Reply #46 on: March 04, 2023, 11:24 »
+2
...
I saw the January numbers today and they are SLIGHTLY better than December, I hope the trend inverse and we slowly get back up to the 2021 numbers.
Did you get a reply re. paying out to template creators from the same pool?

I just noticed the earnings page now even says  earnings are based on how often your "TEMPLATES and elements are used". I would bet that our guess was correct and they have decided to pay out to template creators from the same pool rather than increase it so we are still getting the same percentage of their revenue. VERY disingenuous given the promises they made with regards to growing total payments to artists in proportion to their growth. What's next? paying their office staff from the same revenue pool?

No, Canva doesn't seem interested in contributors anymore, seems they got what they wanted, get massive content from contributors with a 50% share, get them in a subscription based contract, then slowly reduce their share. I always had hope that Canva would be different but it all ends up the same way. To be honest I can't complain of 2021 which had exceptionnaly high revenue, but the 2022 drop has been drastic.

I still have hope that we reached a new bottom and that it will start slowly getting back up month to month... but hope is all that is left for now until we hear from them :p
a

« Reply #47 on: March 04, 2023, 14:19 »
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For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

« Reply #48 on: March 11, 2023, 06:35 »
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For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

« Reply #49 on: March 11, 2023, 08:16 »
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For February my "applies" are up 24% and "exports" are up 18%. We shall see if that translates to any increase in earnings when they report that later this month.

At least in my case it did not. The three bigger spikes are in February. Applied +51 and exports +17 when compared to the previous month. In January I made $ 874 and in February $ 887. So that's almost the same despite the increase in applies and exports.
For now the dashboard seems pretty useless when it comes to predicting income.

May I ask where to view this statistic? I can only find earnings for royalties and individual sales, but nothing that gives me an indication as to how many times an images has been applied or exported.


 

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