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Author Topic: Canva July sales are in, and it's not good  (Read 11257 times)

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« Reply #25 on: August 13, 2023, 19:56 »
+2
Same here.  Down 40% or so from previous month.  Looks like we got screwed.  Very disappointing.


Justanotherphotographer

« Reply #26 on: August 14, 2023, 03:07 »
+2
Looking at the "performance" page it doesn't seem like my "applies" or "exports" are down at all. If anything maybe up? So IMHO this is just a straight up cut. I mean it's pretty obvious anyway as everyone is reporting the same thing, just another bit of evidence.

I wonder if there was an actual meeting about this before they did the pay bonus at the start of the scheme. Like "It's fine to give a double bonus now, we can cut their pay twenty fold down the line" kind of thing. I mean it's a very common tech strategy, run at a loss till you have them by the b*lls then you can tighten the screws.

« Reply #27 on: August 14, 2023, 13:00 »
+1
Okay, something has happened. My July earnings have gone up within today.

« Reply #28 on: August 14, 2023, 13:12 »
0
mine too!

Justanotherphotographer

« Reply #29 on: August 14, 2023, 13:51 »
0
LOL, yeah me too. Still down a lot on last year, but not the 40% anymore. Hope they will add more!

« Reply #30 on: August 14, 2023, 14:39 »
0
LOL, yeah me too. Still down a lot on last year, but not the 40% anymore. Hope they will add more!

same here - now down about 10% which is within the variability over the last few years.

likely late reporting of sales - Canva used to say reports would be issued on the 15th, so the earlier reporting (9-10th) likely misses late sales

again  no  need for conspiracy theories about canva misbehavior - they're still usually my highest earner after SS

« Reply #31 on: August 14, 2023, 20:54 »
+3
Yep my income number has also been revised upwards, now roughly in line with the sales numbers.

It remains to be seen whether this was just an error, or whether we were being screwed and Canva reversed that decision in response to all the backlash.

« Reply #32 on: August 14, 2023, 22:19 »
+1
This "40% sudden drop" reminds me of how fragile my career is. I am glad it is "fixed", but the PTSD I had from that "40% drop" will linger within me for a very long time to come.

I think I need to change my career.

« Reply #33 on: August 15, 2023, 16:56 »
0
Yep my income number has also been revised upwards, now roughly in line with the sales numbers.

It remains to be seen whether this was just an error, or whether we were being screwed and Canva reversed that decision in response to all the backlash.

assuming your conspiracy theory, you overestimate the influence of a handful of protests compared to the thousands of contributors

Justanotherphotographer

« Reply #34 on: August 16, 2023, 00:56 »
+2
This "40% sudden drop" reminds me of how fragile my career is. I am glad it is "fixed", but the PTSD I had from that "40% drop" will linger within me for a very long time to come.

I think I need to change my career.
They have been steadily dropping the amount they pay for a while. If the trend continues we'll probably be down the 40% anyway.

« Reply #35 on: September 11, 2023, 23:44 »
+1
So for me August looks even worse than July initially did ...

« Reply #36 on: September 12, 2023, 00:02 »
+2
August is a big drop for me despite applies being up 18% and exports up 20% in August - whatever that might mean.

The worst month in the last few years at least.

Justanotherphotographer

« Reply #37 on: September 12, 2023, 01:11 »
+2
After last month I refuse to look until at least the 15th! My nerves couldn't take it.

« Reply #38 on: September 12, 2023, 03:15 »
0
I guess canva decline started - Reach down at least 20%

« Reply #39 on: September 12, 2023, 04:11 »
+5
Dreadful numbers, and down to just above 20% of my monthly average in 2022.

Is AI now just making us totally expendable, or is this just another example of corporate greed? All these companies got rich off the back of us, and now just throw us peanuts.

Meanwhile, Melanie Perkins, co-founder of Canva is estimated to be worth $3.6 billion, and Canva has a value of $40 billion.

https://www.forbes.com/profile/melanie-perkins/

I have no issue with people getting rich from a good idea, and she and her co-founder have pledged a large chunk of their Canva share to charitable causes, which is commendable, but what about us??

Don't we deserve to be paid a living wage for our contribution? Don't we need help during a global economic crisis, or do we have to wait until we've bankrupted ourselves and become homeless to maybe get assistance from 'charitable causes'?

Justanotherphotographer

« Reply #40 on: September 12, 2023, 04:30 »
+3
Dreadful numbers, and down to just above 20% of my monthly average in 2022.

Is AI now just making us totally expendable, or is this just another example of corporate greed? ...

Honestly in Canva's case I think it is greed pure and simple. Going by their charts it seems there are lots of people making more sales and getting much less per sale. They have steadily been cutting our payout per sale for months/ years now. It's the exact same template all these tech companies go with.

Mir

« Reply #41 on: September 12, 2023, 06:40 »
0
Not good here too and I am worried as Canva was my number one earner from the stock sites I contribute to.

« Reply #42 on: September 12, 2023, 14:03 »
+2
August sales in... worst than July... Canva was my top earner and revenue dropped 60% ouch :(

« Reply #43 on: September 12, 2023, 20:35 »
+1
Same here, but I'm not surprised - the writing has been on the wall for a while.  On the other hand August is usually not a good month for me - so many people around the world on holiday.  For me sales usually rebound in September and rise towards the end of the year.

Justanotherphotographer

« Reply #44 on: September 14, 2023, 03:06 »
+1
August sales in... worst than July... Canva was my top earner and revenue dropped 60% ouch :(
Wow, again I am also mystified by how bad the drop is. I put in place holder figure at the start of the month I see as worse case scenario based on last year and how Canva has been dropping. No matter how pessimistic I try to be it comes in worse than that worst case scenario.

« Reply #45 on: September 14, 2023, 03:45 »
+2
The drop is so drastic :(

Mir

« Reply #46 on: September 14, 2023, 07:00 »
+1
I checked two other forums/groups and its the same everywhere.

Mir

« Reply #47 on: September 15, 2023, 14:26 »
0
New message on Canva:
On October 1, we will start paying for template "usages" instead of "exports". This improvement means you earn royalties each time your design is downloaded, printed, OR presented.

I suppose this is for template creators.

Also here are parts of two answers from Canva to emails from contributors regarding the low earnings from another forum.( Editing for clarity)
If I understand it right it seems that the low earnings are due to two main factors, one is that template creators are now a priority and they receive more money and the second part is that it doesn't matter whether you sell more, if others sell more too, you receive less.

Here are those parts of the answers:

"Adjustment to the Royalty Pool: To enhance the sustainability and consistency of Creator earnings in the long term, there has been a recalibration in the royalty pool. Initially, the pool was linked to a fraction of pro subscriptions, causing considerable fluctuations in earnings as subscriptions can vary each season. The purpose of this adjustment is to stabilize these inconsistencies.
Boosted Category Opportunities: Our recent focus has been on Pro templates which are now receiving boosted payments. However, categories like Presentations, Resumes and Infographics are no longer benefiting from boosted earnings. This could lead to decreased earnings for those who primarily created free templates or focused on the aforementioned categories when boosted earnings were in effect.
Boosted Locale Opportunities: We have been promoting local content creation, making it increasingly lucrative. If your locale currently doesn't have boosted payments, this might affect your earnings."

 And another one:
"...an increase in exports doesn't always correspond to more earnings. The share that each creator earns is influenced by a number of varying factors including the total exports by other creators and opportunities for boosted earnings.

Perhaps, you've observed a situation where your exports increased in a certain month, but your earnings remained the same or reduced. This is usually an indication that other creators have also experienced an uptick in exports and thus received a larger share of the total earnings pool.

There's a high tendency for this scenario to occur during peak months like the end of the summer holiday season or during major local or religious events such as Christmas, Ramadan, or as students prepare to return to school. Users tend to use Canva more during these periods, resulting in more exports for most creators.

To this end, although it may seem that your exports have significantly increased during high-active months, it's essential to understand that your earnings still correspond to your relative share of the earnings pool."


« Last Edit: September 16, 2023, 04:27 by Mir »

« Reply #48 on: September 15, 2023, 15:08 »
+4
...If I understand it right it seems that the low earnings are due to two main factors, one is that template creators are now a priority and they receive more money and the second part is that it doesn't matter whether you sell more, if others sell more too, you receive less.

I'm not with Canva any more, but the explanations you quoted highlight just what a Canva-favorable contributor-hostile system they have created.

Their system allows them to control their royalty costs so that Canva gets a predictable (and I assume large) share of whatever subscription revenue comes in and avoid heavy customer usage of Canva's services causing a drop in earnings - for Canva. With somewhere like Shutterstock, the more a subscriber downloads, the less profit SS earns. SS contributors earn more as their download count goes up.

With Canva, contributors don't see a linear relationship between the number of downloads/uses of their work and their earnings. Short of banishing all the other contributors to Mars so one contributor sweeps the whole pool, you can't grow your income predictably by growing your downloads. You're in competition with other contributors and the boosted earnings arrangement at any given time.

In addition to the overall number of downloads going up in a given month's pool, Canva can change the weighting for any type of content at any time and that can reduce your payments even if your work is heavily downloaded - infographics are no longer getting a boost; certain areas of the world may not be getting a boost and so on.

I'm sure Canva's investors love this scheme.

If Canva had used this payout model when starting out, they'd have had no content. 123rf did start out with this setup (a pool scheme with no minimum, but no boosted categories). It very quickly changed to include a minimum payout on subscription downloads because the royalties were so much lower than SS's and contributors weren't happy.

Mir

« Reply #49 on: September 15, 2023, 15:46 »
0
If Canva had used this payout model when starting out, they'd have had no content. 123rf did start out with this setup (a pool scheme with no minimum, but no boosted categories). It very quickly changed to include a minimum payout on subscription downloads because the royalties were so much lower than SS's and contributors weren't happy.

In addition to this they promised a guaranteed amount of income for a period of time otherwise many people would had left.


 

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