Agency Based Discussion > Dissolve

Dissolve: "We’re optimizing the collection"

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Holmes:
Below is from an email from Dissolve today. Good to see a video agency culling the herd and keeping the strongest clips. Most agencies are bloated with junk images and clips. I think the industry would be better if there was more quality control measures like this.

 8)

We’re optimizing the collection

Thank you for all your submissions — more content than ever is getting submitted! Because we want to make sure your footage collections are as successful as possible, we’re revising our acquisition and curation process to optimize the collection.

Through our ongoing performance analysis, we know that the best-performing content shares similar qualities: commercially relevant, high production values, and contemporary styling. To make it easy for customers to find the content that’s most relevant to their projects, we’ll be fine-tuning the collection, selecting clips with the greatest potential based on these qualities.

What does this mean to you? Some content will be filtered out from the site and from incoming submissions. As a result, the saleability of your collection will be enhanced — we’re confident you’ll soon see the benefits.

gcrook:
The full announcement:


--- Quote ---We’re optimizing the collection

Thank you for all your submissions — more content than ever is getting submitted! Because we want to make sure your footage collections are as successful as possible, we’re revising our acquisition and curation process to optimize the collection.

Through our ongoing performance analysis, we know that the best-performing content shares similar qualities: commercially relevant, high production values, and contemporary styling. To make it easy for customers to find the content that’s most relevant to their projects, we’ll be fine-tuning the collection, selecting clips with the greatest potential based on these qualities.

What does this mean to you? Some content will be filtered out from the site and from incoming submissions. As a result, the saleability of your collection will be enhanced — we’re confident you’ll soon see the benefits.

Please keep on submitting your incredible footage as we work to make Dissolve’s the best footage collection out there! And if you have any questions or concerns, please contact [email protected].

Pricing changes

Based on recent marketplace changes to 4K royalty-free pricing and our own internal performance analysis, we’re decreasing the price of 4K from $300 to $199. This price point should generate greater sales volume and revenue. We’re also decreasing our base HD and SD prices by $1. These changes will take effect in the next two to three weeks.

Revised pricing structure

4K — $199
HD — $79
SD — $49

(Prices for higher tiers and extended licenses also revised accordingly.) 
--- End quote ---

Looks like they will not only curate stricter but remove some clips from the site (if i understand correctly) .
Remains to be seen which clips will these be.Would be nice to inform contributors beforehand (i.e differently graded same clips,editorials,"ducks in a pond" etc etc)
Also 4K price changes and sd resolution introduction.

Mantis:
What happens if one does not accept those terms? I see there was no "accept new terms" on the site. Uploaded files were based on 4k of $300. This is the bullsh!t response to SS and probably VB. Dissolve has us locked in to 5 years, but if i dont agree i am asking them to close my account. They will continue to try to match pricing and at 30% commission we will end up with very little.

Sean Locke Photography:
"Some content will be filtered out from the site and from incoming submissions."

"filtered out" - very business-speak :)

trek:
The five year lock in is the main reason I passed on this site.  The low 30% commission is the other reason. 

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