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Agency Based Discussion => Featurepics.com => Topic started by: ThomasAmby on November 28, 2012, 11:35

Title: Kerning in the FeaturePics logo - does it make sense?
Post by: ThomasAmby on November 28, 2012, 11:35

(http://www.featurepics.com/i/featurepicslogo.gif)

It reads "FeaturePi c s" with added spacing between the letters i, c and s, and I simply can't figure out whether this is merely the result of bad kerning or if it was intended. I'm very curious to know if anyone gets why it was done this way ?

This is their former logo, as you may remember
(http://www.featurepics.com/Images/FeaturePicsLogo.gif)

PS. Please do not discuss sales performance or other non-related matters here  ;)

Title: Re: Kerning in the FeaturePics logo - does it make sense?
Post by: Microbius on November 28, 2012, 11:45

I can have a good guess.
The logo started out spread across two lines and Pics was spaced wider to balance the two words.
Also explains why the graphic is so small, it was on the line with just "Pics".
Then they moved the lot to one line without adjusting the kerning.

Title: Re: Kerning in the FeaturePics logo - does it make sense?
Post by: cthoman on November 28, 2012, 11:54

Yeah, that's kind of weird looking. Looks like a mistake.

Title: Re: Kerning in the FeaturePics logo - does it make sense?
Post by: sc on November 28, 2012, 11:59

Design C h o i c e

Title: Re: Kerning in the FeaturePics logo - does it make sense?
Post by: ThomasAmby on November 28, 2012, 12:03

Quote from: SC on November 28, 2012, 11:59

Design C h o i c e

More like DesignCh o i c e  :)

Microbius, that makes sense! Except it would still require even spacing between letters P and i

Title: Re: Kerning in the FeaturePics logo - does it make sense?
Post by: Eco on November 28, 2012, 13:13

A fairly accurate logo I would say - It symbolise the long interval between successive sales.  ;D