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Author Topic: "Extended use" purchase price setting to maximize our profit?  (Read 10179 times)

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« on: October 02, 2015, 08:01 »
+1
At Fotolia, default extended use price is 30 credit.  Has anybody experimented with different (higher) price setting to see if you can get more profit? 

I think the default setting price is too cheap and may not maximize our profit.

Anybody with any experience on that?

Also, is there any way to batch change the prices of already uploaded and published files? 
« Last Edit: October 02, 2015, 17:56 by helloitsme »


« Reply #1 on: October 02, 2015, 08:48 »
+3
I've set all my images to 100 for EL. I didn't see any decline in average number of EL sales compared to when I had price set to 30.

« Reply #2 on: October 02, 2015, 09:03 »
0
I've set all my images to 100 for EL. I didn't see any decline in average number of EL sales compared to when I had price set to 30.

That's great!  Thank you for the info.

« Reply #3 on: October 02, 2015, 09:08 »
0
I think fotolia's extended price of 30 credit is too cheap compare to Shutterstock.  On Shutterstock, I sometimes get more than $60 for a sale of photo.

« Reply #4 on: October 02, 2015, 09:10 »
+3
I only have a choice of 1 credit for XS.  How do you get it to be more?

« Reply #5 on: October 02, 2015, 09:12 »
0
I only have a choice of 1 credit for XS.  How do you get it to be more?

I think you need to have exclusive file. Otherwise you can only change the price for EL.

« Reply #6 on: October 02, 2015, 09:14 »
0

« Reply #7 on: October 02, 2015, 09:16 »
0
I only have a choice of 1 credit for XS.  How do you get it to be more?

I think you need to have exclusive file. Otherwise you can only change the price for EL.

Ok, that's what I thought.

« Reply #8 on: October 02, 2015, 09:19 »
+1
I only have a choice of 1 credit for XS.  How do you get it to be more?

I think you need to have exclusive file. Otherwise you can only change the price for EL.

Ok, that's what I thought.
Nope, look at the earnings schedule.  Nonexclusive Emerald and above can set XS higher.

« Reply #9 on: October 02, 2015, 13:31 »
+2
I think it makes sense for all of us to change the extended license price from 30 credits to 100 credits.  Fotolia will be happy too.

« Reply #10 on: October 02, 2015, 15:38 »
0
Is there somewhere to go to set all of your extended license prices in bulk?

« Reply #11 on: October 02, 2015, 16:38 »
+1
Is there somewhere to go to set all of your extended license prices in bulk?

I heard that you can just contact Fotolia and ask to to it.

« Reply #12 on: October 02, 2015, 17:09 »
+7
Is there somewhere to go to set all of your extended license prices in bulk?

You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

« Reply #13 on: October 02, 2015, 17:14 »
+3
You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

You're a class act, Mat, and a pleasure to deal with. Your openness and personal touch is appreciated here.

« Reply #14 on: October 02, 2015, 17:34 »
+1
Is there somewhere to go to set all of your extended license prices in bulk?

You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

I thought the 60 might be the optimal price point because most photos are at 30. 

« Reply #15 on: October 02, 2015, 17:49 »
+3
Shutterstock pays $28 to contributor for an enhanced photo sale which they sell for about $100/photo or less.  I want to make the same amount of money from an extended use sale on Fotolia.  So, I think I should price at 70 on Fotolia.  Problem is that the default price of 30 is too low.  It should be 50.

« Reply #16 on: October 05, 2015, 04:10 »
+1
I only have a choice of 1 credit for XS.  How do you get it to be more?

if you are emerald you can increase it.

« Reply #17 on: October 05, 2015, 06:52 »
+3
You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

You're a class act, Mat, and a pleasure to deal with. Your openness and personal touch is appreciated here.


Agreeing big-time!  Mat comes here no matter what........ all others run for cover when bullets star flying.

« Reply #18 on: October 05, 2015, 09:43 »
+7
Is there somewhere to go to set all of your extended license prices in bulk?

You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

With all due respect, Mat, I beg to differ!
I maximised all my ELs to 100 and I already had two ELs this month. And I have a tiny 350+ files port!
Everyone should maximise their EL's.
These are not licenses for casual bloggers, but for big businesses with big budgets!
« Last Edit: October 05, 2015, 09:48 by Zero Talent »

« Reply #19 on: October 05, 2015, 10:04 »
+1
Is there somewhere to go to set all of your extended license prices in bulk?

You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

With all due respect, Mat, I beg to differ!
I maximised all my ELs to 100 and I already had two ELs this month. And I have a tiny 350+ files port!
Everyone should maximise their EL's.
These are not licenses for casual bloggers, but for big businesses with big budgets!

I think Mat is just being honest and giving opinion based on his own experience without any agenda/conspiracy to keep the price low.  The price point that the contributor makes the most money will give Fotolia the most money as well.  I may price some at 60 and others at 100 to see what happens.  I wish I can batch change the price rather than doing it one by one.
« Last Edit: October 05, 2015, 11:11 by helloitsme »

« Reply #20 on: October 05, 2015, 10:20 »
+3
Is there somewhere to go to set all of your extended license prices in bulk?

You can send me an email and I will put in the request for you. I have experimented with EL pricing in my personal portfolio and found very few sales when maximizing the price at 100 credits. Customers are very price sensitive as many that buy extended licenses are buying multiple images. For me, I decided that 60 credits was the right price. I still don't see a large volume of EL sales but definitely more than I did when set to 100. If the price is lower you will probably find more sales. You'll need to decide for yourself of course if you think the volume will counter the lower price.

My email address is: [email protected]

-Mat

With all due respect, Mat, I beg to differ!
I maximised all my ELs to 100 and I already had two ELs this month. And I have a tiny 350+ files port!
Everyone should maximise their EL's.
These are not licenses for casual bloggers, but for big businesses with big budgets!

I think Mat is just being honest and giving opinion based on his own experience without any agenda/conspiracy to keep the price low.  The price point that the contributor makes the most money will give Fotolia the most money as well.  I may price some at 60 and others at 100 to see what happens.  I with I can batch change the price rather than doing it one by one.

I believe Mat is only expressing his opinion and I respect it. I like Mat. This is not about hidden agendas or conspiracies.
It is about the constant complaints on this forum about the "race to the bottom".
By maximising our prices, we have the chance to better value our work. Let's take it! I believe everyone should do it. All in!

And WE, as a community, will not undercut our better paid ELs from other sites.

If you don't do it, you have no right to complain about low royalties!

« Last Edit: October 05, 2015, 10:28 by Zero Talent »

« Reply #21 on: October 05, 2015, 13:48 »
+2
If you don't do it, you have no right to complain about low royalties!

Some of us are not at the level where we can do it. So I guess that means we still do get to carp about low royalties.  ;)

Noedelhap

  • www.colincramm.com

« Reply #22 on: October 05, 2015, 15:48 »
+1
Set it to maximum. It's very normal to price something according to its value. And extended licenses have a lot of value. You could appeal to customers who want good stuff for low prices, but in the end you're just cutting yourself short and devaluating your images. Over at SS, EL's sell for way more than $60 (netting you $28 per EL).

« Reply #23 on: October 05, 2015, 15:53 »
0
If you don't do it, you have no right to complain about low royalties!

Some of us are not at the level where we can do it. So I guess that means we still do get to carp about low royalties.  ;)

Yes, please go ahead with your "carping"!  >:(
But don't forget to maximize your prices as soon as you get that promotion, if you don't want to lose your "carping" rights!
 ;)
« Last Edit: October 05, 2015, 15:56 by Zero Talent »

« Reply #24 on: October 05, 2015, 16:29 »
+2
If you don't do it, you have no right to complain about low royalties!

Some of us are not at the level where we can do it. So I guess that means we still do get to carp about low royalties.  ;)

Yes, please go ahead with your "carping"!  >:(
But don't forget to maximize your prices as soon as you get that promotion, if you don't want to lose your "carping" rights!
 ;)

I agree with this - we don't have much control and should exercise it where we do have it and I seriously doubt it would impact the low volume of ELs.  When I went to Bronze FT did a bulk update for me but at silver they suggested I change a few manually to see how it goes.  I ended up scripting a bulk update and glad I did.

« Reply #25 on: October 05, 2015, 19:28 »
+1
I think it makes sense for all of us to change the extended license price from 30 credits to 100 credits.  Fotolia will be happy too.

I had set at 100.  Never ever got any ELs.  Cut them in half to  50 last year.  Still never ever get ELs at FT.   Does anyone get them there on a regular basis? ?

« Reply #26 on: October 05, 2015, 19:58 »
0
I think it makes sense for all of us to change the extended license price from 30 credits to 100 credits.  Fotolia will be happy too.

I had set at 100.  Never ever got any ELs.  Cut them in half to  50 last year.  Still never ever get ELs at FT.   Does anyone get them there on a regular basis? ?

I wouldn't call a 1-2/ month "regular" but:

I maximised all my ELs to 100 and I already had two ELs this month. And I have a tiny 350+ files port!

This is more or less in line with the "regular" SS ELs, considering the SS/FT revenue ratio.
« Last Edit: October 05, 2015, 20:03 by Zero Talent »

« Reply #27 on: October 06, 2015, 09:56 »
+1
Since 2010 I've had a whopping 5 EL's at FT.  Currently I make $25 per EL, in 2010 I made $31.

FT has been between 6-8% of my earnings, but with Adobe it has been between 5.8 and 15%

I continue to be amazed when someone says FT is their #1 earner.


« Reply #28 on: October 06, 2015, 11:29 »
0
I've set them at 100 on the basis that I suspect the cost of the image will be a low percentage of their budget. I so rarely get any I haven't bothered to update my old pics. I've had the odd EL but none for 100.

« Reply #29 on: October 06, 2015, 11:46 »
0
Think about this! in the rights managed industry (RM) at GI or whatever traditional agency. Buyers go there and buy for very specific reasons and most of the time they are prepared to pay.
Yet! believe it or not but sales above $. 200-300 gross, are not all that common anymore ( used to be thousands of dollars many years back).

Overpricing yourself isn't going to help, might insted lose sales. Pricing is a very intricate and psychological factor.

« Reply #30 on: October 06, 2015, 11:57 »
+2
I've had 5 EL's this year. Two for 30 credits. After Adobe tookover, my rank jumped to silver and I was able to set my price for ELs to 100 credits. I've done that for all my images and had 3 ELs for 100 since then.

« Reply #31 on: October 06, 2015, 13:45 »
0
Thanks for replies.  Guess my pictures just don't attract ELs on Fotolia for some reason.  Tho I get them on SS and IS several a month.


 

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