https://finance.yahoo.com/news/adobe-could-add-another-25-093249850.html

"Adobe Inc.�s blistering rally has further to go, according to Morgan Stanley analyst Keith Weiss, who sees the creative software maker�s shares adding a further 25% over the next year."

Right now the stock is up over $20 this morning, at $551.97

From the Yahoo Finance video (emphasis mine):

"And taking a look at individual stocks. Adobe shares are popping today. They're at about an 18 month high, in fact. Morgan Stanley said the company is rallying and still has further to go. The bank now giving Adobe its highest price target on the street at $660. That's about 25% upside fueled by optimism over its artificial intelligence strategy."

We're over 4 months out from the Firefly announcement in March and although there have been many new "beta" features announced since then, and Firefly itself is still in beta, contributors - upon whose work most of the generative AI strategy rests - still have nothing more than a promise of compensation at some future time for some yet-to-be-determined amount.

From the Bloomberg article:

"This year�s rally in Adobe�s shares has only really got going since the end of May, with the stock up around 30% in that period as the maker of software such as Photoshop gave investors a glimpse of its AI strategy and calmed worries that it would get left behind by smaller firms specializing in the new technology."

The higher their stock goes, the more impatient I get to hear when contributors get our share. I hope Adobe remembers clearly what they said about the importance of commercially safe AI and why their offering is:

"At a moment when generative AI has been deemed to have �an intellectual property problem,� Adobe believes that Firefly is the only enterprise offering that �generates commercially viable, professional quality content at speed.� Its first Firefly model, launched in March, is trained on hundreds of millions of Adobe Stock�s licensed images, openly licensed content and other public domain content without copyright restrictions."

Edited to add Adobe's stock closed Jul 31 at $546.17; Aug 2nd: $530.30; Aug 3: $523.76