Author Topic: Adobe Stock Search Webinar (Read 15437 times)

Visualab · « **Reply #1 on:** February 23, 2020, 14:42 »

Quote from: MatHayward on February 23, 2020, 12:15

Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

Matt will it be available on demand the following days??

Ozone · « **Reply #2 on:** February 23, 2020, 14:49 »

Quote from: Visualab on February 23, 2020, 14:42

Quote from: MatHayward on February 23, 2020, 12:15
Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

Matt will it be available on demand the following days??

It's hosted on crowdcast so I think it'll be the same story as with the indexing webinar- you can still watch a replay if you have got the original link

Visualab · « **Reply #3 on:** February 23, 2020, 16:24 »

Thanxx ozone...

Uncle Pete · « **Reply #4 on:** February 23, 2020, 19:07 »

Quote from: MatHayward on February 23, 2020, 12:15

Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

+ + + + + + + + + +

https://www.behance.net/adobestock/livestreams

leaf · « **Reply #5 on:** February 24, 2020, 01:30 »

looking forward to it.

Uncle Pete · « **Reply #6 on:** February 24, 2020, 10:00 »

Quote from: MatHayward on February 23, 2020, 12:15

Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

In case I can't be there. Are Titles Searched or not?

marthamarks · « **Reply #7 on:** February 24, 2020, 10:15 »

Quote from: leaf on February 24, 2020, 01:30

looking forward to it.

Same here.

pics2 · « **Reply #8 on:** February 25, 2020, 09:06 »

Hi Mat,
I just yesterday watched the webinar about keywords.
Unfortunately, I didn't know about 49 keywords rule. So, if I go backwards now and delete 50th keyword on my files, will it be recognized by the system in the way that the first 10 keywords start having priority ?
And also, can it be suggested to developers to make trimming of keywords (when there are more than 50) to make trimming to 49 keywords, not 50?
Thanks in advance!

HalfFull · « **Reply #9 on:** February 25, 2020, 09:54 »

Quote from: Uncle Pete on February 24, 2020, 10:00

Quote from: MatHayward on February 23, 2020, 12:15
Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

In case I can't be there. Are Titles Searched or not?

I'm sure they said they were during the Keyword webinar... if the top 10 words or in the title then it gives an additional boost (provided you have 49 or less keywords)

Uncle Pete · « **Reply #10 on:** February 25, 2020, 15:18 »

Quote from: HalfFull on February 25, 2020, 09:54

Quote from: Uncle Pete on February 24, 2020, 10:00
Quote from: MatHayward on February 23, 2020, 12:15
Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

In case I can't be there. Are Titles Searched or not?

I'm sure they said they were during the Keyword webinar... if the top 10 words or in the title then it gives an additional boost (provided you have 49 or less keywords)

I thought that too, so why this? https://www.microstockgroup.com/fotolia-com/search-not-working-properly/

By the way, yes I am positive that in photos, the Title is searched. I have some pretty distinctive images which only have a specific word in the title only, not in the keywords.

wordplanet · « **Reply #11 on:** March 01, 2020, 13:37 »

Excellent. Thanks - glad there was a replay.

HalfFull · « **Reply #12 on:** March 03, 2020, 02:39 »

Quote from: Uncle Pete on February 25, 2020, 15:18

Quote from: HalfFull on February 25, 2020, 09:54
Quote from: Uncle Pete on February 24, 2020, 10:00
Quote from: MatHayward on February 23, 2020, 12:15
Hi Everyone,

I've scheduled a webinar with our Senior Product Manager in charge of search this Thursday, February 27 at 2:30PM PST. It would be great if you can attend. We'll do our best to take as many questions as possible during our 45-60 minute conversation about Adobe Stock search. How you can use the tools to your advantage as a contributor at Adobe Stock. I hope to see you there!

https://www.crowdcast.io/e/search-tips-and-tricks

Mat Hayward

In case I can't be there. Are Titles Searched or not?

I'm sure they said they were during the Keyword webinar... if the top 10 words or in the title then it gives an additional boost (provided you have 49 or less keywords)

I thought that too, so why this? https://www.microstockgroup.com/fotolia-com/search-not-working-properly/

By the way, yes I am positive that in photos, the Title is searched. I have some pretty distinctive images which only have a specific word in the title only, not in the keywords.

I'd imagine they are searched so they can apply the boost to the keywords. However, if you don't have the keyword, adding it to the title alone will not help. It must be a keyword as well. In fact, I'm sure in the keyword video it said the "Keywords receive an extra boost if the keyword is in the title as well". This is different from the title being independently searchable in it's own right. Personally, if it's a word you want the image to be found with it should be in the keywords as a priority and title is a belt and braces / explanation. It has to be a complex image to get over 30 keywords so there should always be spare. Even files with loads of place names etc are well within the 49.

Ukko · « **Reply #13 on:** March 03, 2020, 03:54 »

I totally missed this one, but luckily there's a replay. Thanks again for your great work, Mat!

Justanotherphotographer · « **Reply #14 on:** March 03, 2020, 04:08 »

Why the 49 keywords rule? Why not always prioritise by keyword order? seems odd/ pointless. Surely the more keywords the greater the need to prioritise? (that and I am too lazy to go through my whole portfolio deleting one keyword per image for all my 50 word images, I have always ordered KWs by relevance).

pics2 · « **Reply #15 on:** March 03, 2020, 05:08 »

Quote from: Justanotherphotographer on March 03, 2020, 04:08

Why the 49 keywords rule? Why not always prioritise by keyword order? seems odd/ pointless. Surely the more keywords the greater the need to prioritise? (that and I am too lazy to go through my whole portfolio deleting one keyword per image for all my 50 word images, I have always ordered KWs by relevance).

Exactly, that's why I asked Mat here somewhere to suggest to Adobe to automatically cut (trim) extra keywords to 49, not 50. Their system cuts extra keywords to 50 and then they come and say that they penalize you for having that one keyword extra. It looks that they don't communicate between different sectors.

Justanotherphotographer · « **Reply #16 on:** March 03, 2020, 07:13 »

Quote from: pics2 on March 03, 2020, 05:08

Quote from: Justanotherphotographer on March 03, 2020, 04:08
Why the 49 keywords rule? Why not always prioritise by keyword order? seems odd/ pointless. Surely the more keywords the greater the need to prioritise? (that and I am too lazy to go through my whole portfolio deleting one keyword per image for all my 50 word images, I have always ordered KWs by relevance).
Exactly, that's why I asked Mat here somewhere to suggest to Adobe to automatically cut (trim) extra keywords to 49, not 50. Their system cuts extra keywords to 50 and then they come and say that they penalize you for having that one keyword extra. It looks that they don't communicate between different sectors.

Agreed, sounds like a weird bug, can't think what the logic would be otherwise.

Uncle Pete · « **Reply #17 on:** March 03, 2020, 08:33 »

Quote from: HalfFull on March 03, 2020, 02:39

I'd imagine they are searched so they can apply the boost to the keywords. However, if you don't have the keyword, adding it to the title alone will not help. It must be a keyword as well. In fact, I'm sure in the keyword video it said the "Keywords receive an extra boost if the keyword is in the title as well". This is different from the title being independently searchable in it's own right. Personally, if it's a word you want the image to be found with it should be in the keywords as a priority and title is a belt and braces / explanation. It has to be a complex image to get over 30 keywords so there should always be spare. Even files with loads of place names etc are well within the 49.

Cut to remove a whole bunch of redundant discussion.

Yes of course, any word that's important should be in the title and keywords, because that gives the word a boost.

The question started because someone searched for their own images, using the title and found nothing. I suspect there was some other issue, because I intentionally added a word to a title only for one of my images and waited until it was approved, then searched and yes, the image showed.

But during that time, the question was, are titles searched, in your phrasing, independently and on their own, and the answer is yes. A word in the title only will be found, even if that same word is not in the keywords. I don't think anyone should do that, just that a test was run, and we know for certain that both are searched independent of each other, and with better weighting when the word is in both.

gnirtS · « **Reply #18 on:** March 03, 2020, 08:55 »

Very interesting and useful again. (Why dont other stock companies do similar?!)

A few takeaways for me:-
(i) A new image "lives" for the first 30ish days almost entirely on keywords and titles. After that behavioural takes effect meaning it needs to be found useful during that time or it'll get buried.

(ii) The search deliberately prioritises fresh and new content.

(iii) There is a hidden image rank based on keywords and sales (or views..they didn't say). Looks similar to the Alamy CTR so irrelevant keywords will harm your image.

Plenty more in there but well worth an hour to watch, especially when combined with the keywording webinar.

So thanks for that!

Uncle Pete · « **Reply #19 on:** March 03, 2020, 09:52 »

Quote from: gnirtS on March 03, 2020, 08:55

Very interesting and useful again. (Why dont other stock companies do similar?!)

A few takeaways for me:-
(i) A new image "lives" for the first 30ish days almost entirely on keywords and titles. After that behavioural takes effect meaning it needs to be found useful during that time or it'll get buried.

(ii) The search deliberately prioritises fresh and new content.

(iii) There is a hidden image rank based on keywords and sales (or views..they didn't say). Looks similar to the Alamy CTR so irrelevant keywords will harm your image.

Plenty more in there but well worth an hour to watch, especially when combined with the keywording webinar.

So thanks for that!

Maybe you'll find this interesting: https://medium.com/adobetech/evaluating-addressing-position-bias-in-adobe-stock-search-9807b11ee268

The article is about Adobe Stock

"This lack of dynamism can hurt the experience for both sides of our marketplace. Our end-use customers need different, high quality, trending images over time. On the contributors’ side, if their newly uploaded images are not able to surface in the top results, it becomes harder for them to monetize their work."

New Image Boost is used on SS and they have "top secret" ways to favor and rank images. After you read the Adobe article, I think there are hints that SS does some of the same things.

Don't assume that Adobe is the only bright bulb in the way an agency searches for images.

As for the possible penalty for irrelevant keywords, Adobe and Alamy, I say BRAVO! Obviously I'm one that doesn't think 50 (or 49) keywords are necessary or that forcing all the words in, that one can, is going to really make for better placement or sales. I'm more of the personal opinion, that buyers would like to see relevant results, with main words that apply and not have artists trying to trick them into seeing something, the buyer isn't looking for in the first place.

This isn't a grocery store, where customers are forced to walk to the back of the store, past non-essential items, in an effort to boost sales. There's probably little or no impulse buying, when someone sees something they totally don't need, in the search for what they do need.

But the whole eye level, sells best is similar to front pages sell best, so that is similar. We have to be seen to be sold. But diversity, also keeps the site live and our sales as well. That's best for everyone. What I mean is, the old King of The Hill search sorts, that died in 2012 and before, 2006 for Alamy, might have pleased the old timers that had established an invincible hilltop defense, but didn't work for buyers or anything new.

Finally, peace, time to go watch the video and make notes. I'm sure I'll have new things to learn and maybe some of my old to be corrected and adjusted.

MatHayward · « **Reply #20 on:** March 03, 2020, 10:11 »

Thanks for the feedback everyone! My intent is to write a blog to break down what we talked about in the webinar and answer questions I've received before and after that weren't addressed.

Do you have any requests for future topics of discussion in webinars?

-Mat Hayward

pancaketom · « **Reply #21 on:** March 03, 2020, 12:17 »

I'm interested in what are the words searched for when there are a few options - I mean for example "cutout" "cut out" "isolated" "isolated on white" or similar. presumably Adobe and others have quite good data on which terms searchers actually use and although we can include them all, it would make more sense to put the one that is searched most highest in the order. For a brief time SS had a tool where you could see relative # of searches for a term over time - (also good for trying to decide when to upload holiday or other seasonal content). It was very useful, or at least interesting, so they got rid of it.

I am also curious about 2 or more word keywords. Is it good enough to just do "Yosemite National Park" or do you need them all individually plus "Yosemite Park" and "National Park".

Uncle Pete · « **Reply #22 on:** March 03, 2020, 13:52 »

Quote from: MatHayward on March 03, 2020, 10:11

Thanks for the feedback everyone! My intent is to write a blog to break down what we talked about in the webinar and answer questions I've received before and after that weren't addressed.

Do you have any requests for future topics of discussion in webinars?

-Mat Hayward

Hopefully you can go into the plurals, word stemming. And things like s words that aren't actually plural, like the one in the seminar, Outdoor and Outdoors. I suspect from what Judy said, some of those are coded in, to find the related similar word for either one?

Thanks for clearing up why altering keywords after 30 days, doesn't have the same effect as the words we initially use, when we upload. But She also said, if adding specific descriptive, concept combinations or locations, that would help. The point isn't all or none, about updating and improving keywords on older images.

My Aunts in Chicago used to call the couch a Devenport, you aren't the only one who has heard that term.

I never thought of it, and now I see it's both of antiquated and generic.

Snow · « **Reply #24 on:** March 03, 2020, 15:04 »

Hi Mat,

Do you prefer white background as separate keywords or one phrase, or both? copy space or copyspace? Obviously I prefer copyspace or one phrase since otherwise it would be an image of space but I do see many promoted portfolio's using separate keywords, same with white background. The keyword "Background" is practically on every image out there even if they are not, some of mine included.

Also the importance of image resolution and aspect ratio (widescreen trending?) as well as video resolution, format and FPS? HD vs 4K, Prores vs H264, 23.976 FPS vs 24 FPS, etc...

Are collections of any use? Do buyers actually browse these galleries?

Thanks in advance!

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Author Topic: Adobe Stock Search Webinar (Read 15437 times)

MatHayward

Visualab

Ozone

Visualab

Uncle Pete

leaf

Uncle Pete

marthamarks

pics2

HalfFull

Uncle Pete

wordplanet

HalfFull

Ukko

Justanotherphotographer

pics2

Justanotherphotographer

Uncle Pete

gnirtS

Uncle Pete

MatHayward

pancaketom

Uncle Pete

MatHayward

Snow

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