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Author Topic: Royalty lower on extended license - anyone else seen that?  (Read 955 times)

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« on: May 12, 2020, 10:16 »
+3
I was happy to see an extended license in today's Adobe Stock sales, but puzzled that the royalty was only $21.12

I searched down the page to confirm my memory wasn't failing me - in March I had two extended licenses for $26.40. They haven't changed the prices shown, so either there's a discount program that used not to be there or our royalty percentage has changed.

Has anyone else seen a lower EL royalty from Adobe Stock recently?

Edited to add that I have a second extended license today (and that's in itself a surprise). That one is $26.40 as expected. I guess the good news is that prices/royalties haven't changed across the board. But someone was able to buy an EL for $64 instead of $79.99
« Last Edit: May 12, 2020, 14:11 by Jo Ann Snover »


« Reply #1 on: May 12, 2020, 16:32 »
+2
I had one as well a few days ago, same commission (21,12).
On their website  there is no explanation for that, royalties for ELs should always be 26,40 (see: https://helpx.adobe.com/stock/contributor/help/royalty-details.html)

Matt? could you comment?

« Reply #2 on: May 13, 2020, 01:05 »
0
A month ago I had an extended license sale for 23.76. I even wrote to the Adobe support asking why I didn't get the normal 26.40. The answer was that the commission is always 33% of what the customer paid. So I guess there must have been some kind of sales discount we don't know about.

Apart from that I get quite a few subscription sales with odd amounts recently. 2.97 for example... which looks like a 10% discount on the usual 3.30 commission.

« Reply #3 on: May 13, 2020, 01:46 »
0
Yesterday I had a sale of 26.40...

« Reply #4 on: May 13, 2020, 13:12 »
0
Apart from that I get quite a few subscription sales with odd amounts recently. 2.97 for example... which looks like a 10% discount on the usual 3.30 commission.

$2.97 would be the royalty on a 40-pack of add on credits versus $3.30 is from the monthly 3-per-month subscription. Obviously, I don't know what your sales actually were, but I looked at the royalties on a number of the posted prices.

« Reply #5 on: May 13, 2020, 13:42 »
0
$2.97 would be the royalty on a 40-pack of add on credits versus $3.30 is from the monthly 3-per-month subscription. Obviously, I don't know what your sales actually were, but I looked at the royalties on a number of the posted prices.

Thanks for the info! ...never heard of those add on credits.

ShadySue

  • There is a crack in everything
« Reply #6 on: May 13, 2020, 14:15 »
+2
I had one as well a few days ago, same commission (21,12).
On their website  there is no explanation for that, royalties for ELs should always be 26,40 (see: https://helpx.adobe.com/stock/contributor/help/royalty-details.html)

Matt? could you comment?

I'm not Matt, but there are a lot of 20% off discount codes flying about (Google Adobestock discount), and $26.40 - 20% is exactly $21.12.

« Reply #7 on: May 13, 2020, 15:09 »
0
Mat is looking into it. We'll know more once he posts.

On the subject of discount codes. I understand that once we moved to the percentage of actual sale model, contributors "shared" in any discount versus that just being a marketing expense borne by the agency, coming solely out of their share.

When the agency share is 67%, that should allow them to run promotions to drum up business. Exceptional discounts - i.e. limited time specials or new user deals - versus the volume/annual subscription discounts that are part of the published price lists should really be at the agency's expense as are the credit card fees, server bills, bandwidth charges or other costs of operating the business.

As an example, when Shutterstock did the deal with Facebook for small images for ads, contributors received a subscription royalty even though the buyer didn't pay for the image (it was "free" with the purchase of the ad).

« Reply #8 on: May 13, 2020, 19:30 »
+1
Thanks for your patience as I looked into this Jo Ann,

The extended license you wrote about was purchased with credits. An Extended license requires 8 credits to download. The cost per credit varies based on how many the customer purchases at one time. You can view the package options here:
https://stock.adobe.com/plans.

I ran some numbers and determined the credit pack used to buy your file was the largest available, which results in the lowest price per credit. The package costs $1,200 for 150 credits. That breaks down to $8 per credit for a total cost of $64 for the Extended license. The royalty rate is 33% of the price paid which matches the $21.12 you received. Let me know if you have any questions.

-Mat

« Reply #9 on: May 13, 2020, 21:24 »
+2
Mat, thanks for looking into this.

I didn't realize that credits could be used for buying ELs - or that 8 credits was the price.

Every credit pack  - from 5 at $49.95 to the two large ones (150 and 500 credits at $8 a credit) - would give a discount on the "list" price of $79.99 for an EL. I'm surprised more people don't use that purchase option. Perhaps the notion that you have to buy more credits than you need for one EL discourages buyers?

Extended licenses are nice to see :)

« Reply #10 on: May 14, 2020, 13:20 »
+1
Thank you Mat!


 

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