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Author Topic: New Fotolia ad in Photoshop User  (Read 12580 times)

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« on: March 23, 2011, 22:33 »
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I was leafing through the most recent Photoshop User magazine and the most recent Fotolia ad caught my eye. Good that it caught my eye, but I thought the content was more tasteless than edgy.

Have they been running this campaign for a while and I missed it, or is this new?

A dense page of all caps type in black, with only the word FOTOLIA in green.

"WHEN YOU CALL CUSTOMER SERVICE AT THE #1 STOCK PHOTO HOUSE IN EUROPE, YOU SHOULD IMAGINE US ALL HERE TOPLESS, REEKING OF UNFILTERED TOBACCO, OVERPRICED CHEESE AND THREE DAYS OF ONE NIGHT STANDS. THE MEN CAN'T BE ENTIRELY TOPLESS AS THEY NEED JAUNTY SCARVES, AS THIS IS EUROPE, SO THEY ARE TOPLESS BUT FOR JAUNTY SCARVES. WE'RE ALL IN CUBICLES DESIGNED BY PHILIPPE STARCK ON THE SECOND FLOOR OF A SIXTEENTH CENTURY BUILDING ONCE OCCUPIED BY N*A*Z*I*S, NOW AN INTERNATIONAL DISTRIBUTION WAREHOUSE FOR JEGGINGS. YOUR RINGING WILL ECHO THROUGH OUR HALF NAKED, CHEESE-SMELLING, SCARF-WEARING OFFICE WHILE OVERLY ENTITLED INTERNS TAKE TURNS IGNORING YOU, TOUCHING UP THEIR MANICURES WITH WHITE OUT AND FLIPPING THROUGH FASHION MAGAZINES THAT AREN'T YET AVAILABLE IN NORTH AMERICA. FOTOLIA. THE SEXUAL TENSION AROUND HERE IS UNBEARABLE.

This page (23) is in the index of advertisers as being a Fotolia ad - i.e. it's not a competitor trying to make them look bad :)
« Last Edit: March 25, 2011, 09:49 by jsnover »


rubyroo

« Reply #1 on: March 24, 2011, 01:22 »
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I actually find that quite funny (perhaps I'm strange!).  I suppose I always find it amusing when a 'stereotypee' makes fun of their own stereotype.  I'm also a fan of the idea that creative enterprises should be 'different' in their presentation than less creative businesses.

However, if the majority share your view js, perhaps it's been an unwise move.

I just wish it were true!  I'd love to see visual evidence... preferably in smelly-vision  :D
« Last Edit: March 24, 2011, 01:27 by rubyroo »

RT


« Reply #2 on: March 24, 2011, 02:52 »
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I saw that ad and it made me cringe with embarrassment, it's clear the message they are trying to get over, unfortunately they haven't quite 'got it' and it's just made them look pathetic.

I equate it to the fashion you see in certain eastern countries where people are trying to emulate the western hip and trendy look but result in looking ridiculously out of date and naff.

« Reply #3 on: March 24, 2011, 03:50 »
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I didnt find it lol, but certainly amusing. It would have to have an appropriate image to go with it to work though. I'm thinking something like ianmcdonnell's

http://www.istockphoto.com/stock-photo-8794724-holiday-party-with-leprechaun-easter-bunny-and-cupid.php?st=0722ef9

obviously not direct his as he an istock exclusive  ;D and the image is totally irrelevant but it is the image I thought of when reading

« Reply #4 on: March 24, 2011, 05:05 »
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I don't think I get the message. That customer service will ignore your calls ?

rubyroo

« Reply #5 on: March 24, 2011, 05:25 »
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I'm assuming they're being ironic - in the sense of the definition in the box here (the definition of irony being eternally in question):

http://www.isitironic.com/definition.htm

Microbius

« Reply #6 on: March 24, 2011, 06:01 »
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The trouble is that I come to it with the preconception that they are a bunch of a-holes who treat their contributors like s*it.
I find it hard to image what a buyer without that preconception would make of it.

« Reply #7 on: March 24, 2011, 08:18 »
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Well they have the concept, why not just hire a photographer to shoot that scene and use it instead of all the letters. I could see that as a hilarious shot.

I hate ads with so much copy...

« Reply #8 on: March 24, 2011, 09:01 »
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The trouble is that I come to it with the preconception that they are a bunch of a-holes who treat their contributors like s*it.
I find it hard to image what a buyer without that preconception would make of it.

I'd suggest you are probably not alone in your preconception. I get the impression the ad must have been copywritten by a 16 year old intern without supervision. That's about the only age group I can imagine it appealing to.

lisafx

« Reply #9 on: March 24, 2011, 09:44 »
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The ad certainly wouldn't be my taste (I am over 40 and tragically un-hip), but I can see how it could be funny. 

Except for the part where they talk about ignoring customer support calls.  The saying "many a truth is said in jest" comes to mind. 

rubyroo

« Reply #10 on: March 24, 2011, 10:01 »
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I just remembered something...  when I was at university one of the lecturers did an exercise with us to help us remember lists of items for exams.  He said that studies had found that people remember most clearly when they associate the item with either sex or violence, and if possible, to use both.

He then proceeded to embed the names of the world's ten longest rivers into our minds, using the old 'one.... gun...... two.... shoe....' trick, while describing a graphic scene involving each object.

That was a half hour exercise, 19 years ago, and I still remember the scenes and the list of rivers to this day.

It may be that Fotolia are using the same method here to make sure the reader remembers them.

(Perhaps a more recent study has found that the suggestion of aroma should be included for maximum effect).

« Reply #11 on: March 24, 2011, 10:51 »
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I just noticed that the auto-edit features of our bulletin board edited out a word "...sixteenth century building once occupied by nah-ts-ees." Referring to the occupying force in France during World War II.

I guess the original word is considered offensive enough for Leaf to auto-edit it out, but OK for Fotolia's ad. Perhaps Photoshop User doesn't sell in Germany?

rubyroo

« Reply #12 on: March 24, 2011, 12:48 »
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Ah well now that's not funny at all.  Why on earth would they want to mention that?  

Xalanx

« Reply #13 on: March 24, 2011, 12:57 »
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why would the word "n-a-z-i" be considered an insult? It's part of the history.

« Reply #14 on: March 24, 2011, 13:06 »
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I read through the copy twice and still not sure of the point. I have seen ads like this in other magazines (not Fotolia ads) using a lot of sexual connotations, I think it's an attempt at being hip and trendy (and appealing to 12-year-olds?). I don't see the point of spending that much money on that kind of copy. And all caps is a big no-no. Too hard to read...maybe that's why I had to read through it here twice?

« Reply #15 on: March 24, 2011, 14:23 »
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I just read the mag today, and saw the ad, and said "WTH is that".  It certainly wouldn't make me want to shop there.

« Reply #16 on: March 24, 2011, 14:24 »
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makes me want to drop my contributor account there.  I have not been thrilled with them from the start. 

is it supposed to be an ad aimed at young european designers?  because I think it's idiotic and sophomoric.

« Reply #17 on: March 25, 2011, 08:35 »
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Well, I think the copy itself is dumb, but the way the ad looks on the page it is essentially unreadable and the only thing that stands out is the word Fotolia. If you didn't know who/what fotolia was I can't imagine you'd take the time to painfully read the rest of the copy. I even paged right past it when I was intentionally looking for it.

« Reply #18 on: March 25, 2011, 08:56 »
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I'm over 50, but I must be quite immature because I had to smirk a bit while reading the copy.
Yes it's silly, and not very effective as an advert, but it does send the message that they don't take themselves too seriously. In this day & age, I find that rather refreshing.

« Reply #19 on: March 25, 2011, 09:29 »
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I don't know.  I kind of like companies that take themselves seriously.

« Reply #20 on: March 25, 2011, 09:39 »
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I just read the mag today, and saw the ad, and said "WTH is that".  It certainly wouldn't make me want to shop there.

+1

lisafx

« Reply #21 on: March 25, 2011, 09:51 »
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Let's look on the bright side.  At least Fotolia has an ad running in Photoshop User magazine ;D

« Reply #22 on: March 25, 2011, 10:09 »
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Let's look on the bright side.  At least Fotolia has an ad running in Photoshop User magazine ;D

True. It's bound to send any potential customers to SS or DT.

« Reply #23 on: March 25, 2011, 10:54 »
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SS and IS also have ads in Photoshop User, although I'm not a huge fan of either of them.

SS's ad features "telekentic cats" - to me they look as if they have knitting needles stuck through their eyes and it's very creepy. Apparently these cats live at Shutterstock according to the headline. "Picture it found" is the tag at the bottom, but I can't see past the knitting needles.

IS's ad is "Your world, our stock." but the world that's the background is some ornate, huge, dark room in a mansion which doesn't represent anything I'd want to live in, let alone do. The screaming kids on the floor apparently aren't discouraging the heavily pregnant woman on the other side from running in panic away from her balding sugar daddy. The couple with a can of white paint and a ladder haven't apparently started repainting this gloomy room, but perhaps they're too busy sneaking glances at the bimbo by the Christmas tree.

I hope designers love this stuff; doesn't do much for me :)

« Reply #24 on: March 25, 2011, 11:12 »
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The trouble is that I come to it with the preconception that they are a bunch of a-holes who treat their contributors like s*it.
I find it hard to image what a buyer without that preconception would make of it.

That's the funny part. I read it like a documentary.  ;D And here I thought the place was run by HAL-9000 turns out they're just jerks.


 

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