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Author Topic: New Fotolia ad in Photoshop User  (Read 15091 times)

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« Reply #25 on: March 25, 2011, 11:54 »
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I guess it's an attempt to appeal to young "cool" and "hip" and pot-smoking graphic designer crowd - just starting in the business and needing cheap images. I have no idea if this kind of add works since I definitely don't belong to that crowd.
To me - but hey I am over 40 too:) - it just looks stupid.
They are definitely not targeting my demographics.


« Reply #26 on: March 26, 2011, 16:01 »
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Sorry FT but I don't get it. I sent it to my 19 year old nephew and he doesn't get it either. His interesting observation was that this was probably written by some old marketing fart in a striped shirt and braces trying to be hip.

« Reply #27 on: March 26, 2011, 16:39 »
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maybe this is a sign of clarity! If the constributors don't understand the corporate image..they should be rejected :-)
FT sells images now to minors who leads advetising agencys. That make sense to me, they also handle their constributors as kids....so it is consistent.
They are a kindergarten.

« Reply #28 on: March 26, 2011, 17:15 »
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I guess it's an attempt to appeal to young "cool" and "hip" and pot-smoking graphic designer crowd - just starting in the business and needing cheap images. I have no idea if this kind of add works since I definitely don't belong to that crowd.
To me - but hey I am over 40 too:) - it just looks stupid.
They are definitely not targeting my demographics.

There must be some sort of serious disconnect going on.
Seems the suppliers are all 35+ but the buyers are all 20 somethings?

« Reply #29 on: May 14, 2011, 04:02 »
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« Reply #30 on: May 14, 2011, 05:16 »
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At least people are talking about the ad. That may be all they wanted...

« Reply #31 on: May 14, 2011, 06:13 »
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Of course the purpose of advertising and marketing is generally to increase sales. I don't care how unique or 'brave' the ad was or how many awards it received if it didn't achieve it's purpose __ and there's precious little evidence of that.

« Reply #32 on: May 14, 2011, 10:30 »
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Of course the purpose of advertising and marketing is generally to increase sales. I don't care how unique or 'brave' the ad was or how many awards it received if it didn't achieve it's purpose __ and there's precious little evidence of that.

Uh huh? Brand awareness comes to mind. Why is Coca Cola using polar bears in their ads (what do polar bears have to do with any type of beverage anyway?)? Why is Budweiser using a carriage with massive horses being pulled around a beautiful landscape? What do horses have to do with the fresh, refreshing taste of a Bud Light? What about the Geico gecko?

FT appears to have achieved their goal with their campaign, whether it was creating a buzz, increasing sales or just branding themselves into peoples' brains. That's all that matters to them.

Marketing a company obviously involves more than "just" creating ads so people want to buy their product (see the polar bears...).

Naturally at the end you want to see increasing sales but I would consider this one step of the way towards a (hopefully) successful future.

« Reply #33 on: May 14, 2011, 11:32 »
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So here is a list of the 2011 One Show award winners. Fotolia's ad is not in the list of winners (the show was held last week).

They are in the list of finalists here - they're in the Design Finalists list in the category for Typography Campaign. MacLaren McCann Canada in Calgary was the agency and the entry title was #1 in Europe.

If you note the text on the above page it says "If you are a finalist, you are winning at least a Merit award and might be winning a One Show Pencil. The winning pieces will be announced at their respective shows during One Show Festival, May 9-13"

So the blog entry is overstating it to say the ad won a One Show Pencil - it didn't - just a merit award.

IMO you'd do better to say what actually happened - it was a finalist in the awards - than claim it won an award when it didn't.

« Reply #34 on: May 14, 2011, 11:51 »
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IMO you'd do better to say what actually happened - it was a finalist in the awards - than claim it won an award when it didn't.
Correct. Good investigating! It's amazing how most people just gobble up what's being posted on the internet... (including me sometimes  ::) )

OM

« Reply #35 on: May 14, 2011, 19:41 »
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All I know is that when FT sends me a mail as a buyer(and as it happens contributor), they waste half the space featuring their 'FREE' section............how monumentally crazy is that?

The message I get is:

"Here's some pics.......they are so crap that our reviewers wouldn't pass them (or they didn't sell a sausage for two years and the contributors sold them for 50 $cents for eternity out of sheer desperation) and they are now yours for free...........that's right, we don't make a cent on them! BTW please look at the other shots above them and buy them cuz this is how we really make our money! Thank you for your attention."

« Reply #36 on: May 15, 2011, 01:00 »
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why would the word "n-a-z-i" be considered an insult? It's part of the history.

It's not a question of insult, it's about the tastelessness of cracking way-cool jokes about mass murder. Since Fotolia's main market is in Germany, I would call it a blunder on an iStock scale. Remember that in Germany the sale of National Socialist German Workers Party (since the short form is banned here!) memorabilia is a criminal offence and a dodgy British historian was jailed there not long ago for the crime of "holocaust denial".

I would avoid negative associations when writing advertising copy. I was thinking "how silly" until I reached that line about the National Socialist occupation and that stopped me dead in my tracks. It therefore became the only memorable part of a childish (to my aged eye), uninformative ad. So the message I ended up with was "Fotolia thinks fascism is cool". Hmmm.

« Reply #37 on: May 15, 2011, 01:12 »
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Interesting...

http://blog.fotolia.com/us//fotolia_laptop_sticker.html


OMG! It's like one of the dodgiest designs out of Prentiss McCabe (http://en.wikipedia.org/wiki/Absolute_Power_%28comedy%29). I guess it got its award nomination on the Emperor's Clothes principle, that a bunch of "design creatives" didn't dare show their ignorance by saying it was crap, so they pretended to understand its "brilliance" to make themselves look clever.

« Reply #38 on: May 30, 2011, 16:32 »
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Hey jsnover,

You should get your facts straight before spouting off about things you know nothing about. I am the CD, art director and designer of the Fotolia ad campaign, and it indeed won a Silver Pencil on Monday, May 9 at the One Show Design Awards at the IAC building at the Chelsea Piers. I was in attendance and picked it up, and it's sitting on my desk as I type this.

In order to win a Pencil, work must obviously first make the shortlist. From there it wins Gold, Silver, Bronze or Merit awards. Look it up. oneclub.org and search for Fotolia.

Our goal was to make ads that were unlike all the other crappy stock photo sites out there, and get people talking. I'd say our ads have done their jobs quite well thus far. And some judges from aroud the globe have agreed. Now if you'll excuse me I must go polish this Pencil.

Ciao.

Mike Meadus
maclaren.com/calgary

« Reply #39 on: May 30, 2011, 16:45 »
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Hey jsnover,

You should get your facts straight before spouting off about things you know nothing about. I am the CD, art director and designer of the Fotolia ad campaign, and it indeed won a Silver Pencil on Monday, May 9 at the One Show Design Awards at the IAC building at the Chelsea Piers. I was in attendance and picked it up, and it's sitting on my desk as I type this.

In order to win a Pencil, work must obviously first make the shortlist. From there it wins Gold, Silver, Bronze or Merit awards. Look it up. oneclub.org and search for Fotolia.

Our goal was to make ads that were unlike all the other crappy stock photo sites out there, and get people talking. I'd say our ads have done their jobs quite well thus far. And some judges from aroud the globe have agreed. Now if you'll excuse me I must go polish this Pencil.

Ciao.

Mike Meadus
maclaren.com/calgary

Good for you! Interesting that you signed up here just so you could drop in and gloat.

Judges might think that kind of language is "cool" and "hip", but it doesn't appear everyone does.

And as you said it...please, go polish your pencil!  ;)

« Reply #40 on: May 30, 2011, 17:07 »
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Hey jsnover,

You should get your facts straight before spouting off about things you know nothing about. I am the CD, art director and designer of the Fotolia ad campaign, and it indeed won a Silver Pencil on Monday, May 9 at the One Show Design Awards at the IAC building at the Chelsea Piers. I was in attendance and picked it up, and it's sitting on my desk as I type this.

In order to win a Pencil, work must obviously first make the shortlist. From there it wins Gold, Silver, Bronze or Merit awards. Look it up. oneclub.org and search for Fotolia.

Our goal was to make ads that were unlike all the other crappy stock photo sites out there, and get people talking. I'd say our ads have done their jobs quite well thus far. And some judges from aroud the globe have agreed. Now if you'll excuse me I must go polish this Pencil.

Ciao.

Mike Meadus
maclaren.com/calgary

Good for you! Interesting that you signed up here just so you could drop in and gloat.

Judges might think that kind of language is "cool" and "hip", but it doesn't appear everyone does.

And as you said it...please, go polish your pencil!  ;)


Actually I signed up because I was correcting an idiot who was spouting off crap without having a clue what she was talking about. Plus I thought I could get into some witty online battles with retards like yourself.

Get bent.

« Reply #41 on: May 30, 2011, 17:12 »
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 :D Using words like crappy, idiot, and retard, sounds like there isn't going to be much witty talk going on.  ::)

Troll alert.

« Reply #42 on: May 30, 2011, 17:49 »
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And as you said it...please, go polish your pencil!  ;)


Actually I signed up because I was correcting an idiot who was spouting off crap without having a clue what she was talking about. Plus I thought I could get into some witty online battles with retards like yourself.

Get bent.

Wow.  Do you "polish your pencil" with that mouth?!!

What a classy, witty retort.  Especially from someone who claims to make a living writing "award winning" copy.  

ETA:  Wonder how Fotolia feels about you coming into a forum frequented by their contributors and buyers and hurling abuse.  Presumably you were hired to increase their market share?   You are not representing them very well ATM.  

But then, perhaps a "seriously gifted advertising whiz" with "more tats than your average Hell's Angel" and "talent oozing out of his inky pores" is above worrying about how he is representing his client's interests in a popular industry forum... ::)  
« Last Edit: May 30, 2011, 18:15 by Snowball »

« Reply #43 on: May 30, 2011, 18:07 »
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Actually I signed up because I was correcting an idiot who was spouting off crap without having a clue what she was talking about. Plus I thought I could get into some witty online battles with retards like yourself.

Get bent.

Wow, you are quite the master of the written word.

Pretty much we all thought the ad was garbage, and an obvious attempt to be hip.  Sorry.  Better luck with the next ad.

dbvirago

« Reply #44 on: May 30, 2011, 18:20 »
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Here's my problem with the ad. I didn't see it. I don't mean I didn't see the magazine - I did. Just got through going through it, trying out a few tricks. I saw the iStock, Shutterstock and Bigstock ads. Then I noticed this thread and went back through the magazine and found it. Yup, there it was, but I didn't see it first time through.

Isn't that kinda the purpose of a print ad? That people see it? A page full of text on a page? For a company that sells images? Who cares what it said. I didn't see it. What percentage of other readers didn't see it?

« Reply #45 on: May 30, 2011, 18:23 »
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I want a jaunty scarf.

« Reply #46 on: May 30, 2011, 18:38 »
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And as you said it...please, go polish your pencil!  ;)


Actually I signed up because I was correcting an idiot who was spouting off crap without having a clue what she was talking about. Plus I thought I could get into some witty online battles with retards like yourself.

Get bent.

Wow.  Do you "polish your pencil" with that mouth?!!

What a classy, witty retort.  Especially from someone who claims to make a living writing "award winning" copy.  

ETA:  Wonder how Fotolia feels about you coming into a forum frequented by their contributors and buyers and hurling abuse.  Presumably you were hired to increase their market share?   You are not representing them very well ATM.  

But then, perhaps a "seriously gifted advertising whiz" with "more tats than your average Hell's Angel" and "talent oozing out of his inky pores" is above worrying about how he is representing his client's interests in a popular industry forum... ::)  

Hi Snowball. Cute name.

I never claimed to be the writer of the particular ads that have managed to quite successfully irk you. I said I was the CD, AD and designer of them. My creative partner actually penned them. I am, however, writing some blog entries that are successfully irking you.

And I'm not sure what the quotes around award winning means. They didn't 'win' a Pencil at the One Show, they actually won a Pencil at the One Show.

If you're wondering how Fotolia feels about me being mean to you, why don't you tell on me. I'm not representing Fotolia. I don't work for Fotolia. I helped create a campaign with the hope of getting people talking, and I can only assume that they're not all as dense as you.

And no, I do not polish my Pencil with my mouth. I use the felt bag it came in. I also don't kiss my mom with my mouth because she passed away recently. You insensitive douche.

Now run along and take a picture of something.

« Reply #47 on: May 30, 2011, 18:39 »
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Ad is for customers who read this lets say wannabe magazine
ShmackUsers

« Reply #48 on: May 30, 2011, 18:50 »
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And as you said it...please, go polish your pencil!  ;)


Actually I signed up because I was correcting an idiot who was spouting off crap without having a clue what she was talking about. Plus I thought I could get into some witty online battles with retards like yourself.

Get bent.

Wow.  Do you "polish your pencil" with that mouth?!!

What a classy, witty retort.  Especially from someone who claims to make a living writing "award winning" copy.  

ETA:  Wonder how Fotolia feels about you coming into a forum frequented by their contributors and buyers and hurling abuse.  Presumably you were hired to increase their market share?   You are not representing them very well ATM.  

But then, perhaps a "seriously gifted advertising whiz" with "more tats than your average Hell's Angel" and "talent oozing out of his inky pores" is above worrying about how he is representing his client's interests in a popular industry forum... ::)  

Hi Snowball. Cute name.

I never claimed to be the writer of the particular ads that have managed to quite successfully irk you. I said I was the CD, AD and designer of them. My creative partner actually penned them. I am, however, writing some blog entries that are successfully irking you.

And I'm not sure what the quotes around award winning means. They didn't 'win' a Pencil at the One Show, they actually won a Pencil at the One Show.

If you're wondering how Fotolia feels about me being mean to you, why don't you tell on me. I'm not representing Fotolia. I don't work for Fotolia. I helped create a campaign with the hope of getting people talking, and I can only assume that they're not all as dense as you.

And no, I do not polish my Pencil with my mouth. I use the felt bag it came in. I also don't kiss my mom with my mouth because she passed away recently. You insensitive douche.

Now run along and take a picture of something.

And for the love of God, stop using emoticons. I can't take anyone seriously who winks at me every time they think they've just written a real zinger.

« Reply #49 on: May 30, 2011, 18:54 »
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I'm now wondering why my teenage son has signed up for this forum as Meadus to call me a crap spouting idiot? Internet is full of very strange things...


 

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