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Author Topic: NEWS - Turkey marks new Territory for Fotolia microstock  (Read 8672 times)

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« Reply #25 on: November 05, 2009, 03:55 »
i was talking to a designer friend of mine recently who has worked in the region for years. when i showed him my work on istock he said he would just right click on the images save them then clone out the watermark in photoshop. when i said that that's theft he said okay then, he'd just download them from hero turko or somewhere similar for free. when i said no, they are also nicked he said, that's the good thing about working in the middle east, no one gives a cr*p about this stuff.

I had exactly the same conversation with a Filipino junior designer in Manila 2 years ago. But he used Getty as "image source" since the previews there seem to be larger. His job was to clone out the watermarks, and his boss published a set of local lifestyle mags, so he could well afford it. Artful cloning might take two hours, but what the heck in a country where the hourly wage is on average 0.7$. Copyright infringement? Hahahaha. Copyright doesn't exist east of Berlin and west of Anchorage (except Japan and maybe South Korea). When you buy any desktop PC in the Philippines, Windows and Photoshop CS4 are preloaded by default.

Turkey has a population of 80M, sure, but most are located in poor Anatolia. The upcoming industry is all about low grade outsourcing. They will enter the EU? They wish. Obama and the EU politicians want it but not the Europeans themselves. Whenever the citizen gets the chance (the France and Netherlands referendum) it was turned down. I wouldn't hold my breath.

If you look at visitors at stock sites and design or open source forms, the only non-Western country that contributes is India. I'm connected with outsourcing in India (Chennai) and the designers there are top-notch. Since they work for Western companies, they won't even dream scavenging thumbs: they buy. I'm unaware of FT addressing India, but they should give it priority over Turkey. On the other hand, Indians are very knowledgeable in English, since it's in their grade and high school curriculum, so a localized version is overkill.

« Last Edit: November 05, 2009, 03:58 by FD-amateur »

« Reply #26 on: November 05, 2009, 06:23 »
Overall, this is a big step by fotolia. Huge expansion. I never could have believed how the agencies were missing the Turkish market.

Didn't they have HeroTurko already?

haha classic!

Reminds me of McDonalds efforts at cultural sensitivity and customising for the local market - they sell a McTurco there!

« Reply #27 on: November 05, 2009, 10:51 »
You just answered yourself there.
I'm unaware of FT addressing India, but they should give it priority over Turkey. On the other hand, Indians are very knowledgeable in English, since it's in their grade and high school curriculum, so a localized version is overkill.
India is well colonized by the British. I know that very well as I live in the UK. English is like their native language.

Oh now you are going to say heroturko has no traffic from the US  :D
Didn't they have HeroTurko already?

My parents are  from former yugoslavia (montenegro), I was born in Istanbul and I know everything there very well. That city is big, modern, a lot of big design companies "who pay for images" are in operation.

Istanbul is over 15 million and that population, on it's own is more than the whole population of Greece, Czech Republic etc.

It is the 5th biggest city in the world according to wikipedia and other sources. If you include other big cities like Ankara, Izmir, you get more than 20 million people with quite a good standard of living. Well yeah Anatolia is big and useless when it comes to buying images but still, there are enough companies who would buy images from fotolia and other agencies and that number as I said before is more than some european countries put together.

How do I know? My cousin works for one of them and they pay for images. How else can I know? I had my vectors on bilboards all around the city and I was paid well.


« Reply #28 on: November 06, 2009, 04:48 »
you are missing something here. heroturko is not a company works legaly in Turkey. its owners living in turkey.
i think fotolia just trying to show Turkey's market how important turkey for them. People saying 75 million in Turkey or 15 milion in istanbul. I think its much more than it. As a worker of graphic market in Istanbul past 10 years. in that 10 years i work frequently so many middle east, east european and west asian companies directors of movies and comercials.  I asked them why they prefer us (istanbul)? Answers were similar and if we order them in importance order:  No visa, Easy Cominication, Similar culture, Easy transportation, so many companies and Better quality. If you consider those you can understant how big is the bazaar ;)
i just want to give you as an example my old company equipment pool. They have got 4 Inferno, 1 Flame suites for vfx (they are autodesk product which costed each of them more than 400.000$  and you can not find their crack in heroturko) and they have got also film labs, animation studios and malio (motion controled camera system which is cost more than 1.000.000$. you can not find its software in heroturko also). Autodesk Turkey workers told me that this company is second biggest licanced autodesk product (maya, 3ds max and other softwares also they have got) user  postproduction company in europe.  The biggest company in europe (who has got more inferno :) ) is also in  turkey.
Also in istanbul who works in graphic industy %90 knows enough English to search in keywords. But like i said before they just want show importance of this big bazaar for them.


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