What are we measuring this on? Overall revenue or net profit?
In 2011 Istock licensed more than 21 million files...
Average sale $27 really? Sounds high to me
Ah, OK, sorry.I'm not talking about RPD, I'm talking about the price the buyer pays. In your case if your RPD is only $5.5 (you aren't counting PP sales are you?) then the buyer is paying over $18 per sale.Average sale $27 really? Sounds high to me
I doubt it very much. My average sale (exclusive, 30%) this year is about $5.50, though July's was much lower, because of the collection changes.
Someone on 45% with a lot of Vettas will get more, but there are a lot more of us bottom feeders to pull the average well down.
I'm not talking about RPD, I'm talking about the price the buyer pays. In your case if your RPD is only $5.5 (you aren't counting PP sales are you?) then the buyer is paying over $18 per sale.Average sale $27 really? Sounds high to me
I doubt it very much. My average sale (exclusive, 30%) this year is about $5.50, though July's was much lower, because of the collection changes.
Someone on 45% with a lot of Vettas will get more, but there are a lot more of us bottom feeders to pull the average well down.
I think July is just a blip, things will change in the next month or two so I don't think any conclusions can be drawn based on last month. They've said they are going to raise the prices of some nonexclusive content and I still believe that will happen. There's also no substantial data on what happened last month, I may have my best July ever when it's all done and there are other exclusives reporting a good month as well.
1st Q SS revenue was $51 million total (that includes Bigstock, SS photos, video, illustrations).
It's hard to figure out Istock's numbers but I think it's been said that 80% of sales are from exclusives, is that an agreed upon number? Conservatively I would guess that the average sale price of an exclusive file is $30-$40. A nonexclusive probably is $7 (now it would have been higher until recently). So then an average sale would be around $27, conservatively. So 1.9 million downloads would be needed in three months to get $51 million if that was the only consideration. There are also video, illustration, audio, and flash sales along with the partner program along with mirrored sales on Getty Images.
In 2011 Istock licensed more than 21 million files. Lets say for arguments sake that sales fell by 50% since 2011, they haven't for me (they've gone up since then) that would mean 10.5 million a year and 2.6 million per quarter. Even using my conservative numbers, not counting mirrored content on Getty or the partner program or the possibility that vector and video sales have a higher RPD than photo sales it seems impossible that Shutterstock is bringing in more revenue than Istock.
I think you are picking unrealistically low numbers. All those Istock/Getty contributors sell their work for around $75/dl. Video downloads average well over $100/dl. The estimate in 2011 was that Istock had revenue of $350 million, my guess is that number has increased although not as fast as it did in the past. I think it's very far fetched to think that overall Istock has lost more than 50% of it's revenue in a year and a half when it seems much more likely they've grown by a substantial margin. FWIW the average DL in 2011 was said to be over $16, maybe $20 is more realistic for now?
I won't argue that some long time contributors have gone down in income. I don't think their revenue is down because Istock's revenue is down, I think that money has moved to different contributors (you can look at just few of the new Getty contributors and see they brought in millions in revenue in just a couple years) and some to the Partner Program.
Shutterstock (http://www.microstockgroup.com/link/go.php?url=www.shutterstock.com) | 74.9 (http://www.microstockgroup.com/images/arrownone.gif) |
iStock (http://www.microstockgroup.com/link/go.php?url=www.istock.com) exclusive | 29 (http://www.microstockgroup.com/images/arrownone.gif) 347.5 |
Fotolia (http://www.microstockgroup.com/link/go.php?url=www.fotolia.com) | 26.7 (http://www.microstockgroup.com/images/arrownone.gif) |
Dreamstime (http://www.microstockgroup.com/link/go.php?url=www.dreamstime.com) | 16.9 (http://www.microstockgroup.com/images/arrownone.gif) |
How are those numbers to the right generated anyway?
Shutterstock ([url]http://www.microstockgroup.com/link/go.php?url=www.shutterstock.com[/url]) 74.9 ([url]http://www.microstockgroup.com/images/arrownone.gif[/url])iStock ([url]http://www.microstockgroup.com/link/go.php?url=www.istock.com[/url])
exclusive 29 ([url]http://www.microstockgroup.com/images/arrownone.gif[/url])
347.5Fotolia ([url]http://www.microstockgroup.com/link/go.php?url=www.fotolia.com[/url]) 26.7 ([url]http://www.microstockgroup.com/images/arrownone.gif[/url])Dreamstime ([url]http://www.microstockgroup.com/link/go.php?url=www.dreamstime.com[/url]) 16.9 ([url]http://www.microstockgroup.com/images/arrownone.gif[/url])
There is a constant of $500, the numbers on the right are a percentage of that. It is determined by what contributors enter into the poll and divided by the number of people who entered a number for that site. 75 means the average contributor who answered the poll for Shutterstock made about $375 (it's not exact because the numbers we enter into the poll aren't exact numbers). I think it's also a running average of the last two months but don't quote me on that one. The exclusive number means 347.5% of $500 or $1737.50.
- for the month of july for example it would have been closer to 675.5% for me and i'd be willing to bet i am not the only one, and that is during the summer slowdown as well, and also does not include the getty sales that report later.The poll isn't a percentage.
Too bad, then. I'm arithmetically challenged and the total is well over 500.It is a percentage of $500.- for the month of july for example it would have been closer to 675.5% for me and i'd be willing to bet i am not the only one, and that is during the summer slowdown as well, and also does not include the getty sales that report later.The poll isn't a percentage.
NB, I kept my Alamy figures out this week, even though it was in a higher bracket than the last few months, so that my iS figures would go in the exclusive figures rather than indie.
There is no istock, it's just part of Getty. I think trying to work out what revenue istock makes when its so intertwined with Getty is a waste of time. Don't think there's any doubt that Getty is bigger than SS but that leaves room for SS to grow.
Interesting how the hedge fund managed to sell Getty for a nice profit when the share price was falling before they bought them and they don't seem to have growth. What are the Carlyle Group going to do that previous owners haven't already tried?