And this came today, which isn't the self hosted answer.

Photoshelter Basic

Monthly Basic Account - $1 Trial for 14 Days
$1.00/first 14 days, then $9.99/month
- 10 GB storage
- 1 website theme
- E-commerce optional
- 10% fee on sales
- Advanced SEO
- Social sharing tools
- Directory listing

Enjoy 14 days of PhotoShelter Basic Account service for only $1. After 14 days, you will be automatically charged the regular subscription fee of $9.99/month. Upgrade, downgrade or cancel anytime.

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I suppose if someone came up with a solution that offered e-commerce, licensing RF and RM and other sales, they would have a hit package. I don't see anything that does that. There are some that preform one segment but not all. I don't self market, don't intend to get into printing or framing, but it's interesting to see the various ideas here.

I'll have to check the FD-amateur HTML solution, which is probably most adjustable for the most people. I can do HTML in Wordpad, but reading and editing php is like reading Greek.

And this came today, which isn't the self hosted answer. Photoshelter Basic

I finally dove in and setup a basic account now that they added all the new functionality.  Pretty slick. Decent SEO configuration, a lot of options, and nicely done for $9.95 p/m plus $50 e-commerce setup.

I already have an html site that's pretty well optimized but it would have taken forever to get images into it and properly SEO'd. Photoshelter makes it a lot easier with stuff like Lightroom integration.

For me this is more of a test to see if buyers really do use search engines to buy direct from photographers like some of the industry analysts claim.