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Author Topic: Holidays - Sales decline in percent?  (Read 2397 times)

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« on: May 01, 2014, 10:57 »
I currently am making a excel list for evaluating the revenue.
Here I consider the exchange rates and much more. Uff very complex.
But since I lack the experience, I ask myself:
How do you rate the international holidays? I start from a decline in sales. Is there somewhere perhaps this information? An approximate percentage?

The Excel file should also take into account these holidays. Especially for deviation early on.

« Reply #1 on: May 02, 2014, 22:24 »
well, you could start with rating the weekdays and produce a formular for that. It would be possible. Wednesday being 100%, Saturday 25 and Sunday 35. If you are on central European time, that is.

It is very difficult to calculate the holidays in an international envionment.... because the photos might be subject to double feedback.
Meaning... you might have a collection of easter pictures that sell better than other pictures at easter time, or you might have area or culture specific images that are not influenced by holidays in other areas.

In short: if you are based in China  and mostly sell your images in China, bank holiday will not have much impact.


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