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Author Topic: 2022 Predictions for the Microstock Business  (Read 14475 times)

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« Reply #50 on: December 31, 2021, 12:06 »
+3

How do you justify and find the motivation to even try going forward even without hiring models but just filming or photographing anything in your city?, for 10 cents and now 1 to 7 cents at Alamy it's barely a hobby or small side income for those who are retired.


Even though the qustion wasn't directed at me, I'd still like to throw in my answer. 10 cents or 1-7 cents aren't  motivating me to go forward. But the four-digit number I earn with microstock each month is. If you want to keep being motivated, it's better to pay less attention to earnings of single sales or RPD and look at the money you earn within a month.  Because these 0.10$ sales are very dicouraging for sure. I have images that I put lots of work in or had costs for props that so far haven't managed to earn me back the time and money spent. Maybe they never will. That's frustrating, but I try not to dwell on that too much, because I also had images that cost me literally nothing, didn't take much more than 5 minutes to shoot/edit/keyword and earned me like 100$ within a year and 100$ for 5 minutes of work doesn't seem so bad? And in the end, at least for me, the images that underperform and the images that perform better than expected (and the imags that perform as expected) all even out each other.
Before Alamy introduced the very low sales and before Shutterstock had the commission cut iStock was the only agency that had these very frustrating sales of 0.2$ and quite a lot oif it. At the beginning I would look at my monthly report and it would really frustrate me, because I thought "I'd rather not sell my images at all  than sell them for 2cents!". But somehow, no matter how frustrating the single numbers looked, it all added up to a nice sum in the end.

Of course even the overall earnings each month probably aren't much of a motivation if they are very low. But it is still possible to make decent money with microstock and still possible to increase your earnings.
« Last Edit: December 31, 2021, 12:25 by Firn »


« Reply #51 on: December 31, 2021, 12:13 »
+1


But here's a question: How many images have you uploaded to shutterstock this year?

I think I see where you are going with that Wilm, and if I'm right it highlights what to me is probably the most profound change in microstock over the years. A trend which I'm afraid will continue well past 2022.

Earnings growth at one time much was more in line with portfolio growth. It was never a direct correlation obviously, but it was as I say, more predictable. I remember when feeding the beast used to be the mantra, and for a while it seemed to work. Now not so much.


If I take my numbers it's like this:
I have 8900 images in my port right now. I added around 2500 in 2021. That's an 28%increase. But my earnings increased by 107% on Shutterstock from 2020 to 2021.

« Reply #52 on: December 31, 2021, 13:12 »
0
Firn that is very good. Even with all the focus, determination and motivation in the world I would never be able to produce 2500 images in a year. On jobs I safely factor for 4 or 5 unique deliverables per day, and that's if all goes well! Probably why I've never gotten more than my feet wet when it comes to this side of it. Just not worth it to me.

Level6

« Reply #53 on: December 31, 2021, 13:13 »
0

How do you justify and find the motivation to even try going forward even without hiring models but just filming or photographing anything in your city?, for 10 cents and now 1 to 7 cents at Alamy it's barely a hobby or small side income for those who are retired.


Even though the qustion wasn't directed at me, I'd still like to throw in my answer. 10 cents or 1-7 cents aren't  motivating me to go forward. But the four-digit number I earn with microstock each month is. If you want to keep being motivated, it's better to pay less attention to earnings of single sales or RPD and look at the money you earn within a month.  Because these 0.10$ sales are very dicouraging for sure. I have images that I put lots of work in or had costs for props that so far haven't managed to earn me back the time and money spent. Maybe they never will. That's frustrating, but I try not to dwell on that too much, because I also had images that cost me literally nothing, didn't take much more than 5 minutes to shoot/edit/keyword and earned me like 100$ within a year and 100$ for 5 minutes of work doesn't seem so bad? And in the end, at least for me, the images that underperform and the images that perform better than expected (and the imags that perform as expected) all even out each other.
Before Alamy introduced the very low sales and before Shutterstock had the commission cut iStock was the only agency that had these very frustrating sales of 0.2$ and quite a lot oif it. At the beginning I would look at my monthly report and it would really frustrate me, because I thought "I'd rather not sell my images at all  than sell them for 2cents!". But somehow, no matter how frustrating the single numbers looked, it all added up to a nice sum in the end.

Of course even the overall earnings each month probably aren't much of a motivation if they are very low. But it is still possible to make decent money with microstock and still possible to increase your earnings.

Thanks for that, good point but it would be nice if a few of those higher priced sales would still be coming my way.

And yea maybe a lot of the part timers or hobbyists are or will be former full timers, I'm leaving my content up on Pond5 and SSTK, never know, a good sale or two may happen.

Still full time and four digits a month?, nice!, I remember those days pre 2019 but now I'd need to be back to being an absolute powerhouse producer, back to the 18 hour days but it gets expensive to travel around even locally when the odds of breaking even are so low.

I've been learning day, swing and options trading, much harder than I thought but just today this NTRB stock went up 200% this morning. https://finviz.com/screener.ashx?v=111&s=ta_topgainers  Had I seen that one coming and gotten in at $2.00 I'd have made more than in stock video this entire fall.


« Reply #54 on: December 31, 2021, 13:14 »
0


But here's a question: How many images have you uploaded to shutterstock this year?

I think I see where you are going with that Wilm, and if I'm right it highlights what to me is probably the most profound change in microstock over the years. A trend which I'm afraid will continue well past 2022.

Earnings growth at one time much was more in line with portfolio growth. It was never a direct correlation obviously, but it was as I say, more predictable. I remember when feeding the beast used to be the mantra, and for a while it seemed to work. Now not so much.


If I take my numbers it's like this:
I have 8900 images in my port right now. I added around 2500 in 2021. That's an 28%increase. But my earnings increased by 107% on Shutterstock from 2020 to 2021.

Then you were very hardworking and have earned the gain also honestly!

And in your case you have been adequately rewarded for your work - at least at shutterstock.

« Reply #55 on: December 31, 2021, 15:25 »
+1
Lower and lower rates because we do nothing about it, people still contribute regardless so the agencies do whatever they want.

despite actual evidence posted here that RPD haven't declined!!  where your evidence (rather than continuous whinging & blaming the agencies for everything)

« Reply #56 on: December 31, 2021, 15:35 »
0


See Wilm, I have always had a bit different approach to this than most people here seem to have. I don't care much about download numbers or RPD. It's a number you use to determine the worth an agency attaches to your photos, but it doesn't really translate well for me in regards of the time/costs - earnings relation and it doesn't pay my bills. ....

What I care about is how much money I get for my work at the end of the month. ....


agree completely that actual income is the prime determinant. RPD is useful when combined with income, but esp'ly helpful in dispelling all the hand-wringing about how 10c sales are killing us

« Reply #57 on: December 31, 2021, 15:57 »
0

Around 2500 images, I think. I don't know the exact number, I don't think there is a way to ckeck on Shutterstock?
But so far I pretty much submitted a very similar amount of photos each month. I like sticking to fixed schedules.

i keep track of images accepted each month, so it's simple subtract today's from Dec 2020

i had about 1500 accepted this year (i dont track total submitted as it's not useful info for me)

« Reply #58 on: December 31, 2021, 15:57 »
0

 ...
 How do you justify and find the motivation to even try going forward even without hiring models but just filming or photographing anything in your city?, for 10 cents and now 1 to 7 cents at Alamy it's barely a hobby or small side income for those who are retired.
...
there you go again, pushing the 10c red herring when so many here have shown that RPD hasn't been affected by the new levels. and  income across all agencies seems to show same year to year reductions that are more likely to be due to outside events like covid, recession, etc. which directly affect the main byers of stock

Level6

« Reply #59 on: December 31, 2021, 16:11 »
0
Lower and lower rates because we do nothing about it, people still contribute regardless so the agencies do whatever they want.

This was a big issue when SSTK cut the rates to 10 cents for photos and cut the video rates by a worse percentage but when we live in a world in which people give their work away for free for "likes" or "dopamine" on social media and to the free sites like Pexels for "exposure" I think we lost the battle and there's some really good free stuff out there.

It's probably new contributors, students and recent grads who believe working for a few pennies or for exposure will lead to a good paying staff job.

So why do people still contribute?, I think it's a lack of other opportunities and places to sell the product, if there was another way to make a living at this I think everyone would leave and go to that platform overnight but there isn't one yet.





« Reply #60 on: December 31, 2021, 17:26 »
+2

Around 2500 images, I think. I don't know the exact number, I don't think there is a way to ckeck on Shutterstock?
But so far I pretty much submitted a very similar amount of photos each month. I like sticking to fixed schedules.


i had about 1500 accepted this year (i dont track total submitted as it's not useful info for me)

"Submitted" pretty much means "accepted" to me. I rarely get images rejected on SS.

« Reply #61 on: January 01, 2022, 07:49 »
0
Lower and lower rates because we do nothing about it, people still contribute regardless so the agencies do whatever they want.

despite actual evidence posted here that RPD haven't declined!!  where your evidence (rather than continuous whinging & blaming the agencies for everything)

In the last 12 months 80% down in earnings and RPD down, continuous whinging about the same.

Level6

« Reply #62 on: January 01, 2022, 19:41 »
0
Lower and lower rates because we do nothing about it, people still contribute regardless so the agencies do whatever they want.

despite actual evidence posted here that RPD haven't declined!!  where your evidence (rather than continuous whinging & blaming the agencies for everything)

In the last 12 months 80% down in earnings and RPD down, continuous whinging about the same.

I'm down more that 80%, I really feel stupid about staying in the game past September 1 and continuing to produce and upload but it was the fall selling season but this year literally one sale happened on Pond5, one editorial video sale vs 3-5 a day.

But you can't predict this stuff because in the past there have been short term slumps, certain content not in demand at times including mine etc so you wait and think next week will be better and this time it stayed dead, dead since May 2021, then came September and the fall season and no bounce.



Brasilnut

  • Author Brutally Honest Guide to Microstock & Blog

« Reply #63 on: January 02, 2022, 07:00 »
+1
Average RPD in free-fall is my prediction for the next few years... (up to 2021 are my actuals).

With yearly inflation in Europe / North America projected at 5-7% for the foreseeable future, the fall in our earnings will be even steeper.

Level6

« Reply #64 on: January 02, 2022, 12:59 »
+2
Average RPD in free-fall is my prediction for the next few years... (up to 2021 are my actuals).

With yearly inflation in Europe / North America projected at 5-7% for the foreseeable future, the fall in our earnings will be even steeper.

Thinking that the recession/covid has accelerated the end of this business as a way to make a living, these agencies are all startups who owe millions on VC investors usually at 30% terms, or in the case of SSTK they have shareholders, they all have massive overhead, office space, staff, data storage and transfer costs and now the economy in the worst shape since the depression.

Now the agencies are being squeezed and they are ramping up their deals with god knows who and we're getting pennies, one only has to look at the Alamy 7 cents thread, it's a deal with some company in China.

So business is down, advertising is down worldwide since covid hit and now the recession and that affects editorial producers like me as the media and production companies have lost most of their advertising and also affects demand for commercial content but the agencies still have their obligations to investors and shareholders so I guess we are the first to get squeezed out, then maybe they will start downsizing their massive office footprint, might be some mergers etc.

There is still millions being made in stock otherwise the agencies would be all closing, they are still making a ton of money on these wholesale content deals but maybe less millions than before.

The worst part is they couldn't run a lemonade stand on a hot summer day and make a profit with their obsession to race to the bottom and "free free free" which has me thinking they want to report a loss for tax purposes.

Some of the agencies are fronting the free sites......there's money in free and my best guess is it comes in the form of a tax write off or even tax credits.

In the physical world here even the second hand stores don't give product away for free.







« Reply #65 on: January 02, 2022, 14:21 »
0
...

In the physical world here even the second hand stores don't give product away for free.

sure they do - give away razors & profit from razor blades, give away printers & sell ink, give away iphones & sell mobile services not to mention businesses w (almost) free services who make money from ads 

Level6

« Reply #66 on: January 02, 2022, 14:36 »
0
...

In the physical world here even the second hand stores don't give product away for free.

sure they do - give away razors & profit from razor blades, give away printers & sell ink, give away iphones & sell mobile services not to mention businesses w (almost) free services who make money from ads

I guess there are those like you mentioned but I think the manufacturers are still being paid for the razors, printers and phones, the retailers are giving them away below cost but making up the loss and adding profit from the services for those devices.  here....our content goes to those distribution agencies and we don't have any say in what we get for it, even at a respectable agency like Pond5, you can set you own price but they will reduce it and give your work away for below cost at times.





« Reply #67 on: February 23, 2022, 14:47 »
+1
Microstock will just get worse over the short term, commission rates will continue to be cut, maybe even stopped or put on hold as many of the sites will call it.

Shutterstock have shown the way on this with their January restart every year, I believe the overall outlook is very grim.

On the upside, in the long run, I believe that many countries, probably starting in Europe will look to bring in legislation to fairly compensate contributors, perhaps with a law that makes these companies responsible to all stake holders on a equal basis, when a company is sold, takes on debt, commission rates or terms and condition changes, basically all contributors having a equal vote at the shareholders annual meeting.

Perhaps they will bring in laws that state contributors/creatives are the ones who decide how much their work is charged out at, along with the commission rates.

As for the sites manipulating the search engines to favour the highest return for their shareholders this will also be outlawed.

As in the music industry, new technology has been used to scam artists in our sector of the creative arts, initially drawing in the talent and then after suckering them in, ripping them off.

The law and basic human rites are always slow to catch up with the 19th century mill owners, but it will come.

Or perhaps the advent of new technology will supersede microstock as we know it, like a search engine that seeks out individual websites of artist, photographers as a listing site, creating a market of independent online shops, which to a certain degree has been happening, maybe this will supersede microstock sites as we know them.

The other point I would make is, companies like Adobe have a vested interest in higher commission rates for us, as we buy their software, lets hope they hold their nerve, as many contributors (myself included) will only be uploading fresh content to them alone, ignoring SS/Getty and the other low hanging fruit, maybe 2022 could be a breakthrough year for Adobe.

I would suggest that if Adobe offered an exclusive contract, this could be a knock out blow for the likes of Getty and Shutterstock.

Personally, and I'm sure most people would like to see this, is Getty going bust and then wound down, with all the constituent parts sold off individually.

I also believe that there should be legislation on separating historic or commisioned photographs, art/illustation libraries from individual contributors portfolios on Microstock sites, companies should only be allowed to sell one or the other, or they should have the two types of content on totally separate sites.

Overall the outlook in the long term is better than in the short term.
Agree completely. Some of us actualy trained in this industry (or a related one) I trained in Graphic design back in the 1980s before everything went digital but when the internet got popular in the 2000s it became too difficult to earn a living at with websites like Fiver etc. I had to do another job but the horrible & rich new owners of the firm I worked for replaced my job & others with a machine. I then started photographing & selling things on Ebay, Amazon etc. but even that's declined in the last few years. It's much worse for me than most others because I have nystagmus in my eyes (limited eyesight) which naturaly limits the kind of work that I can do. (can't be a truck driver or plummer for instanse)
I could never have known back in the 80s that the internet was gonna be invented let alone how these websites would exploit others work. else I'd never have done art & photography..
« Last Edit: February 23, 2022, 14:58 by vintage age »

csm

« Reply #68 on: February 23, 2022, 18:15 »
+1
Average RPD in free-fall is my prediction for the next few years... (up to 2021 are my actuals).

With yearly inflation in Europe / North America projected at 5-7% for the foreseeable future, the fall in our earnings will be even steeper.

Thinking that the recession/covid has accelerated the end of this business as a way to make a living, these agencies are all startups who owe millions on VC investors usually at 30% terms, or in the case of SSTK they have shareholders, they all have massive overhead, office space, staff, data storage and transfer costs and now the economy in the worst shape since the depression.

Now the agencies are being squeezed and they are ramping up their deals with god knows who and we're getting pennies, one only has to look at the Alamy 7 cents thread, it's a deal with some company in China.

So business is down, advertising is down worldwide since covid hit and now the recession and that affects editorial producers like me as the media and production companies have lost most of their advertising and also affects demand for commercial content but the agencies still have their obligations to investors and shareholders so I guess we are the first to get squeezed out, then maybe they will start downsizing their massive office footprint, might be some mergers etc.

There is still millions being made in stock otherwise the agencies would be all closing, they are still making a ton of money on these wholesale content deals but maybe less millions than before.

The worst part is they couldn't run a lemonade stand on a hot summer day and make a profit with their obsession to race to the bottom and "free free free" which has me thinking they want to report a loss for tax purposes.

Some of the agencies are fronting the free sites......there's money in free and my best guess is it comes in the form of a tax write off or even tax credits.

In the physical world here even the second hand stores don't give product away for free.

Good points.
I left stills to concentrate on footage 5 years ago for the higher prices and now footage is going the same way.
30 footage sales = $30, that is not what I had in mind.
How come I'm selling more content that I ever did in the good ole days but can't afford to do it anymore?
I can't believe how it has come to this, from a time when everything was Rights Manages / Royalty Free.
I'm think it doesn't help that, an image technically, doesn't exist anywhere, and like music, the value has dropped. Free? When was the last time you went into a shop and they were giving away free clothes as soon as you enter?
Free, it's still cost me something to produce it.
Rail fares go up every year, how come, it must be pictures and music that have tumbled, everything else seems to go up every year like clockwork.

Best thing everyone could do is to stop supplying, for 6 months, see what happens.
It does seem like a combination of covid and the agencies combined have finished this industry as a way to make a living.
I do wonder about pricing of images, did clients keep asking for cheaper images or did the agencies just decide lets just sell them for as cheap as possible? Because now it is simply unsustainable.
Sad really.
« Last Edit: February 23, 2022, 18:30 by csm »


 

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