Recently found one of my images used in a printed magazine with a print run of approx 1.3 million copies.

User of the image is a national organisation in the UK requiring paid membership, of which I am a member.

Image is available on several ms sites that I submit to, but had never had an EL licence on any of them.

I emailed the editor asking where the image was obtained from, adding that I was unable to find any licence purchase applicable for a print run of this quantity.

Got a very quick reply from the editor advising that the image was obtained from a microstock site (name supplied but not included here) using a standard monthly subscription, and added that after checking they now realized that the image was not licensed for the size of the print run.

They have apologized and asked me to let them know how much to compensate for the image misuse and to provide an invoice so that they can arrange payment.

The image is relatively simple isolated object that was used inside of the magazine at half page size.

If the correct EL had been purchased when the image was downloaded it would have cost them approx �80 GB Pounds (approx $120).

So the question is what would a reasonable amount to request be?

Don't want to be unreasonable and ask for too much but also don't want to ask for too less.

Any advice appreciated.

Tell them to go to the agency and purchase an EL, then everybody's happy.

it's good u found out about this.
which makes me wonder how many other magazines,etc could have done the same without an EL.
how many of us actually go searching for that?  i know i don't... and i just rely on the EL i get,
taking for granted the agency/client did the right thing.
even if  we did look for it, it's not a certainty that we will find it like you did.

hope u get paid now that they "realise" it reqd an EL.

Unless you think the publication acted in bad faith (i.e they have a history of doing this), why try and obtain extra money from them?

They're willing to correct their mistake, which seems as if their heart is in the right place. What's the theory of operation that says you (a) get to collect from them directly - this should go through the agency that licensed it; or (b) get something extra because the publication goofed?

Thanks for the advice.

Will request them to go to the agency and retrospectively purchase the EL.

Just to make it clear never requested anything from them and the original email to them was just a general enquiry regarding where the image was obtained from. The matter of payment came from them.

Will also request that they look and see if any other EL's were required as I can see at least one other image in this issue of the magazine that is a ms stock image.