MicrostockGroup
Microstock Photography Forum - General => General Stock Discussion => Topic started by: stockastic on June 19, 2013, 19:47
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http://thesaleshunter.com/four-reasons-low-price-customers-are-destroying-your-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SalesMotivationAndSalesTraining+%28Sales+Motivation+and+Sales+Training%29 (http://thesaleshunter.com/four-reasons-low-price-customers-are-destroying-your-business/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SalesMotivationAndSalesTraining+%28Sales+Motivation+and+Sales+Training%29)
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I think the problem with this is that subscriptions are the lowest return in micro, but subs buyers aren't really low priced customers. They are coughing up a decent amount of money every month, so they are spending more than the walk ins.
They just aren't necessarily YOUR customers, so you may or may not see the returns on their savings. That really isn't the customers fault though. They are just buying what is being made available to them by the contributors and the agencies.
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I think the problem with this is that subscriptions are the lowest return in micro, but subs buyers aren't really low priced customers. They are coughing up a decent amount of money every month...
Maybe that's true, but we don't even know what that amount is. The payment we get is just an arbitrary amount, with no relation to the "price" of the image, however one might choose to calculate that "price".
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Maybe that's true, but we don't even know what that amount is. The payment we get is just an arbitrary amount, with no relation to the "price" of the image, however one might choose to calculate that "price".
I meant more from the perspective of what they pay a month for the subscription. That's a pretty fixed amount of a couple hundred dollars or whatever the going rate is.
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As far as pricing goes, that is the main way micros compete. Adding the smidgen amount they pay us, based on whatever deal they strike with customers, makes what this guy says accurate. I don't think it is necessarily customers demanding lower prices, I think it is the natural, inherent way businesses try to get one up on their competition. If all micros upped their prices, there would still be plenty of buyers buying our work. Blame the micros not the customers.