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Author Topic: Advertising Thread Deleted  (Read 3079 times)

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« on: November 29, 2012, 11:43 »
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I have never had a subject deleted before. My question was I am seeing competitor advertising all over the place from podcast to print to web. I don't see iStock anymore. When iStock use to attend some expo's my sales would go up but now they don't go. Since I give a good portion of my earnings towards advertising how is it being used??

Now here are things that are alarming me. No more big lypse, this created huge buzz and created relationships and bam they are gone. Things that were a nice bonus like business cards are gone. The referral system is a total sham and dosen't work. Shutterbuzz is way better on content then Feast. This almost looks like a company who thinks because of Getty they are to big to fail but history says otherwise. The ONLY advantage iStock has is exclusive content. Since I am exclusive I want to see advertising and action not just site changes that are a mess anyways.


« Reply #1 on: November 29, 2012, 11:48 »
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Here in Germany, the istock office has been closed and on trade shows now getty takes the stand where istock used to be. I also never see ads for istock anymore if I surf the web here, only thinkstock.

It is pretty frightening. Looks like istock is just one of the many "brands", lumped together with jupiterimages, punchstock, thinkstock, photos.com and of course getty.

Fotolia is by far the most active agency in Germany, you run into them everywhere, any event photo or design related. Obviously they also have a local office and even a gallery where they exhibit the work of their exclusive contributors in Berlin. And yet, if you look at the traffic charts, fotolia is a much smaller player than istock (until now). Why can they afford such a massive presence here and not istock?

I sincerly hope that istock still has active trade show presence and advertising in the USA?
« Last Edit: November 29, 2012, 11:52 by cobalt »

« Reply #2 on: November 29, 2012, 12:07 »
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iStock is not active in trade shows anymore in the USA and advertising here has been nill.

aspp

« Reply #3 on: November 29, 2012, 12:13 »
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I have never had a subject deleted before.

Don't worry. They were probably just following orders.

« Reply #4 on: November 29, 2012, 12:17 »
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Actually I got a reply from Lobo who said he would prefer I wait until December to start that thread. He said there is just to much on the plate to take this on as well. I agree, there are a lot of issues on the plate so I will refrain from starting one at all. HQ dosen't listen or respond anyway.

« Reply #5 on: November 29, 2012, 12:18 »
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Maybe they have simply concluded that trade shows and the like provide poor value for money. If I Google 'stock photos' then iStock, Getty and TS are well represented in both paid adverts and the search results.

« Reply #6 on: November 29, 2012, 12:39 »
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It is good to hear that you see web ads. But if the competition, especially one that has a lot less money than istock, is present on all events/trade shows and has a local office in Germany it must be bringing in results. Trade shows are very expensive to do.

I wonder what they will announce in December, which is in 3 days. Sounds like changes are coming up.

« Reply #7 on: November 29, 2012, 13:00 »
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Actually I got a reply from Lobo who said he would prefer I wait until December to start that thread. He said there is just to much on the plate to take this on as well. I agree, there are a lot of issues on the plate so I will refrain from starting one at all. HQ dosen't listen or respond anyway.

They've got too much on their plate right now? And why would that be? I really like Chris but his Lobo alter ego I could strangle (and not just because he banned me from the forums).

This reminds me of one of my all time favorite examples of non-service in a restaurant (which was in the UK, where I was on a visit to see family). I asked for tea and was told that the kitchen was too busy to do that. I should have realized the meal would be sub-par (which it was). Sometimes businesses forget why they exist at all - and often that lead to them going away in time.

However I agree with you that it's pointless to talk about it in the forums. If I were to guess an answer, it would be that Getty is trying to control costs and wants to advertise itself as a whole not iStock in particular. When it does spend, it's for things it's actively trying to grow - I see Thinkstock ads quite a bit

ShadySue

  • There is a crack in everything
« Reply #8 on: November 29, 2012, 13:09 »
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Actually I got a reply from Lobo who said he would prefer I wait until December to start that thread. He said there is just to much on the plate to take this on as well. I agree, there are a lot of issues on the plate so I will refrain from starting one at all. HQ dosen't listen or respond anyway.
That's the most bizarre reply I've ever heard of, and I had some myself.  ;)

WarrenPrice

« Reply #9 on: November 29, 2012, 13:11 »
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Actually I got a reply from Lobo who said he would prefer I wait until December to start that thread. He said there is just to much on the plate to take this on as well. I agree, there are a lot of issues on the plate so I will refrain from starting one at all. HQ dosen't listen or respond anyway.

They've got too much on their plate right now? And why would that be? I really like Chris but his Lobo alter ego I could strangle (and not just because he banned me from the forums).

This reminds me of one of my all time favorite examples of non-service in a restaurant (which was in the UK, where I was on a visit to see family). I asked for tea and was told that the kitchen was too busy to do that. I should have realized the meal would be sub-par (which it was). Sometimes businesses forget why they exist at all - and often that lead to them going away in time.

However I agree with you that it's pointless to talk about it in the forums. If I were to guess an answer, it would be that Getty is trying to control costs and wants to advertise itself as a whole not iStock in particular. When it does spend, it's for things it's actively trying to grow - I see Thinkstock ads quite a bit

I see Thinkstock images quite a bit.   :o ;D

« Reply #10 on: November 29, 2012, 13:31 »
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Thats my point, I am tired of seeing stinkstock and want to see iStock!

« Reply #11 on: November 29, 2012, 14:57 »
+1
As is the way of such things, I just saw an iStock ad on a technology blog page on nbc.com - so there are some :)

If you look at the ad though, audio and video contributors might not be too pleased about offering only photos or illustrations
« Last Edit: November 29, 2012, 15:02 by jsnover »

« Reply #12 on: November 29, 2012, 18:21 »
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It seems like Getty is trying to move the content it thinks it can sell for $$$$$ to Getty and the stuff for $ to PP sites and then the commissions will be 20% or less for it plus no RC - win win for them.

Or maybe their 65-85% is going to vulture capitalists instead of for advertising and keeping the site running.

Either way I don't see it as a particularly good sign for contributors.


 

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