Yep! the big four are beyond reach but the middle tier and the lower earner agencies would do well in following this Forum, what contributors and buyers say about searches, etc. Yet they keep on the same old thing, hoping for the best, series of almost identical shots plastering the first two pages and more, no people where there should be people, etc.
How can it be so freakin hard to simply mix up the content? at least on the first four or five pages in a search-engine, just to show a bit of variety, you know?
Who are doing, engineering these search-engines anyway? some cut-prize wizard in the Casbah? or some kid off the street?
Some 90% of all agencies would do very well in investing some big cash in modifying their searches. I mean its only the very HEART of the business.