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Author Topic: This looks like a long term opportunity for photography  (Read 1733 times)

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« on: November 04, 2009, 09:46 »
I interviewed Thought Equity Motion this week. While they are obviously focussed on motion (video) what they are trying to do is universal. They will move from being a library only to a company that provides 'contextual media'.

When applied to photography and microstock the concept of providing context around core content will create new volume and opportunity. The concept implies that if you have a central piece of content, whether it's music, a sport event, text etc you offer other content around it that gives further informaton, depth and entertainment.

For commercial photography this could mean showing travel photography (which can be purchased for prints for example) around a travel story. Just thinking out loud here of course.

Getty's partnership with Daylife also points in this direction. The article is quite long but gives insight in a company that is allready working on this. http://www.fastmediamagazine.com/?p=1867

What do you think?


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