Author Topic: Building an RF shot list (Read 4521 times)

Jonathan Ross · « **on:** August 11, 2009, 01:50 »

Hi All,

I have put together a simple video of how we go about building an RF shot list. I realize this is our method and don't expect anyone to follow this or change their style. Just hoping to share maybe one small piece of info that might help you make a couple more bucks next year.

Cheers,
J
http://www.andersenross.com/rfsl.mov

pixdeluxe · « **Reply #1 on:** August 11, 2009, 06:03 »

Thanks for sharing, Jonathan! I tweeted this around, think its helpful.. and, interesting to an insight into other photogs and the way of thinking.

You go into a lot of detail in your shot list, perhaps this is limiting? I know that if i'm shooting for 8 hours, more than 1 model.. I need to get 200-300 images out of that to see decent returns. But, I could never make a shot list for 200-300 images.. For micro, I tend to think of it in terms of breaking the day up into groups of shots and getting plenty of variants... So finding, the angle and setup and then working out a way of turining it into 5-10 images. Then, looking on a shot list for the next setup where i can get 5-10 more images.

For 'effort' or 'branding' images i like to avoid variants though, makes that one image stand out more and its not an image that is necessarily intended to generate direct sales.

This is intended for RF, so should be taken with a pinch of micro salt, no? Definitely not a criticism as i deeply respect your RF imagery as being well-planned and very well-executed. I think some re-thinking is probably needed for micro though, as the logistics are different..

I don't believe model costs or location cost need to be scaled down more for micro, simply put, they just need to be made more out of.. A day of only 150 images, 8 hours shooting, 4-5 models.. and, I can't be sure that it will break even within the first year of being online. So, covering all bases, I try to push it to 2-300 images from a day.

Thanks again, Jonathan.

Josh

leaf · « **Reply #2 on:** August 11, 2009, 07:33 »

thanks for the video. Some great tips in there. I love the sharing open culture of microstock.

Pheby · « **Reply #3 on:** August 11, 2009, 08:23 »

Very informative, as always! Thank you, Jonathan.

Just on a sidenote: Every single shot I've seen by you specifically shows that you're American (even in the one of a puppy and its bowl!). It would be interesting to know how well your images sell in Europe, especially the medical ones, compared to the American market. Not that I assume your images don't appeal to European buyers, it's just that I'm wondering whether your overall style hits European taste as exact as it does the American. Especially when it comes to social topics, such as healthcare and medicine. It might be a different story with lifestyle shots. Do you notice anything like that?

Jonathan Ross · « **Reply #4 on:** August 11, 2009, 11:14 »

Hi all,

Good feedback. We build out a shot list just like this for Micro and try to pull down 200-250 shots a day. The list is most important on those days to maximize my production and keep everyone on track. Again this as stated in the opening of the video is just my way. I only expect people to maybe find a bit of help for their own system. Please don't try to do anything but what works for you.
I am a Brit/American living in America shooting for the American and British market as they consume over 85% of all stock sales so I focus almost completely on that markets looks and needs. I am co-owner in an European stock agency, www.culturaimages.com that I shoot entirely in Europe. You are so right about my American showing through on that work but fortunately my family all live in Europe and I have spent a large portion of my life there. Even with that I really need someone on the set from whatever specific country I am working in to make sure I understand the culture in detail so as not to make social mistakes. That is still a work in progress for me but get enough Grappa in me and I start to see it clearer

Best,
Jonathan

Pheby · « **Reply #5 on:** August 11, 2009, 17:37 »

Your European background doesn't show in your accent at all! Charmingly American!

Jonathan Ross · « **Reply #6 on:** August 11, 2009, 18:13 »

That's the first time I've heard my American accent referred to as sounds charming, I'll have to remember the moment. I Don't think many Europeans would agree, not my friends.

Best,
Jonathan

Graffoto · « **Reply #7 on:** August 11, 2009, 23:27 »

Great informative presentation, sir.
You could probably put all these tips together in a course and charge for it.... (oops, did I say that out loud?)

Thank you for your open and sharing attitude!

Jonathan Ross · « **Reply #8 on:** August 12, 2009, 07:54 »

Hi Nosoya,

Thanks Super Much! All I ever look for is a thank you and you delivered as well as a few more. Means the world to me. I am sooo glad you found something of value. I learned how to downsize a large presentation for the web putting this one together so we all learned something. Thanks again.

Best,
Jonathan

photoshow · « **Reply #9 on:** August 12, 2009, 11:08 »

Nicely done Johnathan, there is a lot of useful information in this piece. Thanks for sharing it.

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Author Topic: Building an RF shot list (Read 4521 times)

Jonathan Ross

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