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Author Topic: Buying full rights  (Read 4290 times)

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« on: July 10, 2009, 09:56 »
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Dreamstime contacted me today explaining that there is a buyer interested in buying full rights for one of my images. I'm curious if anyone here would give their opinion regarding selling full rights to their micro images, would you do it and for how much? I wont share the exact image but here are some basic stats for this image. It was uploaded early 2006, and has generated a total of around 650 downloads across Dreamstime, BIG, Fotolia, Stock Xpert and 123, I'm not sure how to find out how many times an image has been downloaded on Shutterstock but it's in my top 20 out of 1200 images on SS so a guess would be around 200 or so. So a rough estimate would be maybe a total of 900 downloads in about 4 years. I earn roughly a buck per image per month, maybe slightly less, counting all of my micro sites. So a very rough estimate would be this image earns around 200 per year for me. What's the shelf life of said image? I don't know, it's still getting downloaded almost daily on Fotolia and Shutter. So assuming it would continue to earn $150 - $200 per year for the next five years? $1000. I'm thinking no less than $2000 (if I do it at all) but I'd like to hear what others think about this. Thank you for any opinions.




« Reply #1 on: July 10, 2009, 10:45 »
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Assuming you can continue making $1 per download, I think you can ask reasonable for $2500 - $5000, but remember DT will take their cut so you might want to beef it up even more to make sure you get compensated correctly

I would definitely consider selling it off, but it would have to be a large sum, especially for an image that has been successful for you.  Aim high, and if you don't get it, you don't really lose because you still get downloads

You are in a good position.  Congrats and I hope you get lots of cash

« Reply #2 on: July 10, 2009, 11:44 »
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The highest prize for a SR-EL on DT is 5100. I would use that as a guideline.

« Reply #3 on: July 10, 2009, 11:55 »
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The other consideration is if this image is bringing buyers to your portfolio across the agencies, is it part of a 'download set' or a lightbox and is often downloaded with another image or couple of images from your own portfolio.

David ;)

« Reply #4 on: July 10, 2009, 11:57 »
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The other consideration is if this image is bringing buyers to your portfolio across the agencies, is it part of a 'download set' or a lightbox and is often downloaded with another image or couple of images from your own portfolio.

David ;)

good point, didn't think of that

« Reply #5 on: July 10, 2009, 15:26 »
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So a very rough estimate would be this image earns around 200 per year for me. What's the shelf life of said image? I don't know, it's still getting downloaded almost daily on Fotolia and Shutter. So assuming it would continue to earn $150 - $200 per year for the next five years? $1000. I'm thinking no less than $2000 (if I do it at all) but I'd like to hear what others think about this. Thank you for any opinions.

Difficult one without seeing the image (and therefore how unique it is) but a general rule of thumb for pricing an 'asset' might be 3-5 years earnings. Future earnings cannot be guaranteed so most people would be happy to get a lump sum up front. If someone offered me 5x my annual earnings for my entire portfolio I'd happily accept.

lisafx

« Reply #6 on: July 10, 2009, 17:42 »
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I read through your post but didn't see if there are people in the image.  I have gotten the notices a few times about selling the rights, but since my images are of people I always refuse to sell the rights. 

The way I see it, the models contracted with me, not some anonymous buyer.  Once you sell the rights you have absolutely no legal recourse if the picture is misused.

« Reply #7 on: July 10, 2009, 18:37 »
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Shouldn't one also consider the possible earnings from images in the series, as I believe "similars" would also have to be impeded of future sales?

In fact the full rights doesn't make much sense for me in the RF world, especially when an image has been sold many times before and therefore can be still used by previous buyers - what may even include the current buyer's competitors.

« Reply #8 on: July 10, 2009, 19:30 »
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So a very rough estimate would be this image earns around 200 per year for me. What's the shelf life of said image? I don't know, it's still getting downloaded almost daily on Fotolia and Shutter. So assuming it would continue to earn $150 - $200 per year for the next five years? $1000. I'm thinking no less than $2000 (if I do it at all) but I'd like to hear what others think about this. Thank you for any opinions.

Difficult one without seeing the image (and therefore how unique it is) but a general rule of thumb for pricing an 'asset' might be 3-5 years earnings. Future earnings cannot be guaranteed so most people would be happy to get a lump sum up front. If someone offered me 5x my annual earnings for my entire portfolio I'd happily accept.

scott maxwell will be selling his entire portfolio in a month or two (he mentioned that has done similar before too :))


 

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