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Author Topic: Do you sell better because of connections with social networks!?  (Read 9373 times)

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« on: July 21, 2009, 16:26 »
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Facebook,twitter,etc...

Is it get better with these...!?
« Last Edit: July 21, 2009, 16:35 by borg »


« Reply #1 on: July 21, 2009, 16:48 »
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I do not see how it could help???? DT is now connected to your Facebook account but shall I spam my friends to buy my photos?

RT


« Reply #2 on: July 21, 2009, 17:06 »
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I think it's one of those things that if you worked hard at it you'd see some results, whether the time spent doing it would outweigh the return you get is the reason I don't bother personally. 

« Reply #3 on: July 21, 2009, 17:11 »
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Facebook,twitter,etc...

Is it get better with these...!?

Is there a way to know?

I do not see how it could help???? DT is now connected to your Facebook account but shall I spam my friends to buy my photos?

My Twitter followers are not exactly my friends, and I find it nice to let my FB friends and twitter followers to know what I have been doing recently in my microstok work.

If I get any downloads, I don't know if they came from there.

charlesknox

  • www.charlesknoxphoto.com
« Reply #4 on: July 21, 2009, 17:22 »
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It may not help my sales but i can find models within 20mins of posting a "i would like to do this kind of shoot...." So yes it really helps me out but no i wouldn't say it helps me with sales.

« Reply #5 on: July 21, 2009, 17:48 »
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I don't belong to MySpace or Facebook.  If I spent time on those sites I don't know how I would ever have time to shoot and upload! 

« Reply #6 on: July 22, 2009, 03:25 »
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I don't belong to MySpace or Facebook.  If I spent time on those sites I don't know how I would ever have time to shoot and upload! 

Haha!

Same to me!

Too much staring at the monitor,but a little through the eyepiece...

« Reply #7 on: July 22, 2009, 05:05 »
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I like blogs but twiitter and the social networking sites haven't appealed to me yet.  Perhaps in the future I might get in to them but at the moment I can thinks of lots of things I would rather do than tweet all day :)

« Reply #8 on: July 22, 2009, 11:38 »
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Of course!

We get less than 50 % from agencies...

Other part of our earnings must be enough for agencies especially for marketing..
Marketing is not mainly part of our job...

« Reply #9 on: July 22, 2009, 12:14 »
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Of course!

We get less than 50 % from agencies...

Other part of our earnings must be enough for agencies especially for marketing..
Marketing is not mainly part of our job...

If we're lucky we get 50%!  I agree borg.  Let them earn their 50-80% and do the marketing for us :)

« Reply #10 on: July 22, 2009, 14:49 »
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 Hi All,

 I think it is something that needs to be looked at. It might not bring you more buyers directly but it can influence the worlds knowledge that you exist. Advertising in a sense for tomorrow. It has already worked well for finding models. It also connects other photographers together and let's you get to know their work.
 If you were going to release a new collection it would be a great place to go hunt for specific styles and qualities from different shooters to ask the to contribute, much easier that in the past. I have found some great shooters out there for a couple of collections they weren't aware of.
 You could kind of say the same thing about this site with the exception that many people here hide under aliases so no one will ever find their work here. Do you get buyers from posting here. Probably not but it is still fun and educational to swap stories and build a community of people that you share interests with.

 Just my 2 cents.

Best,
Jonathan

« Reply #11 on: July 22, 2009, 14:53 »
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I have not only sold footage as a direct result of my twitter posts, but I have a growing number of "shops" that follow me.   It all depends on how you use it.

I have a "business" account and a "personal" account and I don't mix the too.  That way my business contacts don't have to hear about what cute thing I daughter or chihuahua just did.

But then again, I do a lot of editorial, so it pays for me to do a lot of my own direct marketing.

« Reply #12 on: July 22, 2009, 15:51 »
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It looks like a small step in the right direction, and it is shrewd move for DT, 12 of your friends can see your DT images, follow the images to DT and they could make a purchase, but they have to sign up first, then DT now have another customer you get rewarded by your affiliate link, other artist may benefit from downloads made by your network.

It is easy to see why it is only 12 friends and I would think it is down to limited bandwith useage for now as this costs, but as the internet gets faster and users get more and more content streamed direct to different devices rather than visiting web portals, the companies that adopt will survive, it looks like sites like DT are playing with other possible revenue streams and asset delivery methods.  ;D

To the OP:
You may not sell better now with social networks, but stick with them, I.M.H.O. they have the potential to be the biggest new market for image sales, look at all the music services now that stream the music direct to your PC you choose what to listen to free of charge, then when you want to pop a tune onto your Ipod you pay for the download.
Can you imagine a service like that for images one that streams different random images to places like Myspace, if a customer see an image they like and they want a copy, one click, buy and download.  

"Now you are talking new business"!

David (just gotta find 12 facebook friends now) ::)            
« Last Edit: July 22, 2009, 15:56 by Adeptris »

« Reply #13 on: July 22, 2009, 17:58 »
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 You could kind of say the same thing about this site with the exception that many people here hide under aliases so no one will ever find their work here. Do you get buyers from posting here. Probably not but it is still fun and educational to swap stories and build a community of people that you share interests with.


I don't think you get buyers from posting here at all.  Only buyers on this forum are also serious contributors and already know who the players are. 

Yeah, it's fun to share ideas and interests, but alias doesn't prevent that IMO. 


graficallyminded

« Reply #14 on: July 22, 2009, 19:55 »
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Twitter, Facebook, they all just waste my productivity time.  
« Last Edit: July 22, 2011, 10:54 by PhotoPhan »

« Reply #15 on: July 23, 2009, 03:28 »
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Perhaps a new microstock agency with a new or different approach to marketing can do better for our portfolios, than all social networks together ...


« Reply #16 on: July 23, 2009, 17:24 »
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I agree with many of the views already expressed above, particularly Jonathan.  I don't think social media and general branding / promotion works very well for anyone outside of the upper tiers of the market. Yuri says he estimates branding accounts for 10% of his sales, and it's not difficult to believe that.

The mistake, or 'interesting strategic choice', that I see a lot of photographers doing is marketing and branding themselves to other photographers. Granted we're an easy target. We already have access to 'us' and tend to gather better than photo buyers. Some are entrepreneurial and have a blog, course, cruise or keywording tool to promote. Those who don't have these things are the ones who make me scratch my head and wonder.

That being said, I see social media as a great tool for everything else. It connects you to peers who can provide value in ways other than purchasing licenses. I use Twitter quite a bit and it's generally among the top five referral sources for my blog.  Facebook is much lower around 15th. The great thing about social media traffic is that there's a high portion of first time visitors and they tend to hang around longer and view more pages than other sources. That is, it's high quality traffic.

I also find it helpful to network with people. I've been doing some conference programming lately and I used LinkedIn and Twitter extensively for researching people and then making contact if I wanted to invite them. At the same time, many people have used the same tools to get in touch with me to express an interest in participating in the conferences.

So for me social media is extremely useful, but not for increasing sales. If I ever resume shooting, I'll aim to reach a high level of quality and consistency with my portfolio before doing any branding or promotion.


« Reply #17 on: July 23, 2009, 17:30 »
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^^ Great and insightful comments Lee :)

Yuri says he estimates branding accounts for 10% of his sales, and it's not difficult to believe that.


Personally I would be very happy with the 90% of Yuri's sales that don't come from branding and not have to bother with all the self-promotion ;D

RT


« Reply #18 on: July 23, 2009, 18:32 »
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You could kind of say the same thing about this site with the exception that many people here hide under aliases so no one will ever find their work here. Do you get buyers from posting here.

The mistake, or 'interesting strategic choice', that I see a lot of photographers doing is marketing and branding themselves to other photographers.

Jonathan - I don't think (and certainly haven't noticed) any buyers that visit this forum with the exception of those that are contributors themselves, and if that's the case Lee's comment is very apt in my opinion, why market ourselves to ourselves, plus as I've mentioned before having a measure of anonymity on this forum enables a certain level of free speech.

I see a possible venture for someone that knows what they're doing, I think someone who is internet savvy (rules me out) could create a site whereby we as photographers could have an account enabling us to make weekly posts of what we've been shooting with links to relevant portfolios and thumbnail examples, and then the site posts that info on twitter, facebook or any of the other networking places.  From a buyers perspective they could then visit one site and get lots of stock related news and info, maybe even have the option for a buyer to only select the news from their favourite photographers so that they're not wading through tonnes of stuff that doesn't interest them.
Restrict the entires to once a week and then it's fair for all and the site won't get clogged up with too much stuff from the same source.
And most importantly keep the site looking professional, not covered in ads or referral badges from the site creator.

Just a thought.



« Reply #19 on: July 23, 2009, 21:44 »
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The mistake, or 'interesting strategic choice', that I see a lot of photographers doing is marketing and branding themselves to other photographers.

Hmmm, not preaching to the choir... Now there's a novel thought ;)

Quote
Some are entrepreneurial and have a blog, course, cruise or keywording tool to promote.

Too much obvious pimping of one's entrepreneurial ventures can also turn their intended audience off. We target audience types are not as blind to egos and exaggerations as outsiders.

My social goal is to enable and educate buyers, and I think they like that.

« Reply #20 on: July 24, 2009, 02:32 »
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I see a possible venture for someone that knows what they're doing, I think someone who is internet savvy (rules me out) could create a site whereby we as photographers could have an account enabling us to make weekly posts of what we've been shooting with links to relevant portfolios and thumbnail examples, and then the site posts that info on twitter, facebook or any of the other networking places.
<...
>...
Just a thought.

RT goood idea,
I keep seeing the word 'designers are buyers', and stocksites tend to survey these regular buyers, but a big proportion of sales are not made to designers but to 'Joe Public' downloading a few specific images, so any image sets need to be targeted to the buyers interests, a general image set would not generate many sales, so we could start by target marketing to the normal buyers.

Artists already have the tools to do this now, join Twitter and Facebook, on most stocksites you can create lightboxes of images, these you can create on a specialist subjects.

Lets say you have a few lifestyle, nature or wildlife images in lightboxes, join and target Facebook groups that fit the specific lightbox content, create a topic and post links to your lightboxes, 'if you love Big Cats I have a few photo's over here <<Link to lightbox>>', anyone in the group that is writing an article, blog or presentation might just make a purchase.

On twitter keep posting tweets 'if you love Big Cats I have a few photo's over here <<Link to lightbox>>' and you will pick up followers that will know when you make a new tweet.

nothing will happen overnight and it will need some work, but it could bring a photographer with niche images traffic, using stocksite lightboxes to protect the image copyright and limit download abuse.

David  ;D  
« Last Edit: July 24, 2009, 02:44 by Adeptris »

« Reply #21 on: July 24, 2009, 09:18 »
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The mistake, or 'interesting strategic choice', that I see a lot of photographers doing is marketing and branding themselves to other photographers.

Hmmm, not preaching to the choir... Now there's a novel thought ;)


Yeah, but the point is the difference in how they're branding and marketing. My comment is in reference to photographers marketing 'their photos' to other photographers. Branding and marketing 'photographer services' to photographers is logical.

Quote
Some are entrepreneurial and have a blog, course, cruise or keywording tool to promote.

Too much obvious pimping of one's entrepreneurial ventures can also turn their intended audience off. We target audience types are not as blind to egos and exaggerations as outsiders.

My social goal is to enable and educate buyers, and I think they like that.

I agree.  There are some who clearly believe we are blind.  ..."you may be interested in this"...   ..."I just posted"...   ..."check out my"...

And Sean, you've got some catching up to do if you want to enable and educate buyers more than other photographers. This was your 1182nd post here on MSG!  ;)  Not that I want you to stop.  I've learned a lot from you over the years, and I'm not the only one.

« Reply #22 on: July 24, 2009, 10:53 »
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The question is
"Do you sell better because of connections with social networks!?",
Lets not look at this with blinkers, direct image sales may or may not  come from social networks, but lots of information you may have read today may have come this way, if you use this information to target where to upload your assets, keep in touch with what is going on in the industry, or learn new post processing skills, then you do sell better because of connections with social networks, as these services evolve there may be an opportunity to sell direct, Facebook and Twitter are new services and we do not know how they may change, so yes it is worth keeping them in mind.  

I agree.  There are some who clearly believe we are blind.  ..."you may be interested in this"...   ..."I just posted"...   ..."check out my"...

Here the choice is with the reader to view the post or follow the link, I open the forum and based on the title and user who posted the last reply I will decide which topic to read first, same on twitter some I will read others ignore, one persons service or perspective that is dismissed by one reader may be of interest to another, this form of network marketing has been about in different forms for years, and is being used more and more, Yuri Arcrurs, Photo Jack, Jonathan Ross and many others are now networking via posting ..."you may be interested in this"... articles, blogs and video clips, via twitter and allowing organic viral networking rather that posting in lots of forums.
        
Some of the forum posts, tweets, articles, plug-in's, applications, blogs etc: are often interesting depending on the content, I see a difference to Yuri and Jonathans posts, Jonathan I read because he has an interest in the future direction of the 'Business', where Yuri I read more for the focus on the methods of 'Production', someone else may post an article on post production, I just choose what to read and it does not make any post better value than another.

We should not stick to a narrow information field of just microstock information, or we could be left behind like many of the traditional photographers were, microstock was launched as a free service and changed to a paid service, this caught many photographers out, with the current ease and information overload any new asset services will be seeded by networking through the likes of twitter and facebook, I read a comment from Lee that the content for his blog is often as a result of something he read on one of these ..."you may be interested in this"... posts, and we will find out about them in forums like this and blogs like Lee's.

Many Artists here are adding more diverse assets like Illustrations, Movies, Sound, Midstock and Macrostock assets to their portfolios, so the term Microstock should be taken loosely as the Microstock services are also merging into a one stop asset shopping experience for buyers.            

David  ;)
« Last Edit: July 24, 2009, 10:55 by Adeptris »

« Reply #23 on: July 24, 2009, 23:14 »
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Great points Lee,

 I must say that if you're goal is looking for contributing photographers as an agency then Twitter and Facebook are an incredible source to find new talent to approach to join your collection by following photographers, it's all about finding the people that service your needs. Everyone gathered in one place just lined up to look at. I can't think of a better way to find strong shooters for an agency than Twitter or buyers for that matter. Your web is linked directly to your page.
 I completely agree if you are looking for more buyers you need to approach it from their needs and build a following based on the needs of the buyers. Both I think help your branding and eventually your returns. It's not ever about ego it's about business. If any of you feel that self promotion is based on ego then try to view it as less personal and strictly about business. If I am going to the corner grocers to buy eggs I am going to buy them from the shop owner I have grown to know and trust before a stranger in the shop across the street. Even if they are the exact same eggs. I might even pay more because of the trust I have built with that grocers customer service and their eggs. There is great power in building a strong reputation and brand at every level.

Best,
Jonathan


 

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