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Microstock Photography Forum - General => General Stock Discussion => Topic started by: LP Productions on January 18, 2016, 18:53

Title: Do you use social media to market your catalog?
Post by: LP Productions on January 18, 2016, 18:53

I'm curious if anyone uses social media for marketing their catalog? If so, what works?

What are other marketing strategies have you found useful?

Thanks,
Lathe

Title: Re: Do you use social media to market your catalog?
Post by: trek on January 18, 2016, 18:54

No I do not. 

Title: Re: Do you use social media to market your catalog?
Post by: AlessandraRC on January 19, 2016, 09:20

No. I personally don't know anyone who buys stock photography. I have the sense that it would be a waste of my efforts.

Title: Re: Do you use social media to market your catalog?
Post by: Karen on January 19, 2016, 09:46

No I don't

Title: Re: Do you use social media to market your catalog?
Post by: Justanotherphotographer on January 19, 2016, 09:51

Nope. The market is business to business, so social media marketing is a bit pointless.

Title: Re: Do you use social media to market your catalog?
Post by: marthamarks on January 19, 2016, 10:01

I've tried promoting my personal photo site on FB. Lots of people "like" it, but none of them are photo buyers so it's a mostly pointless exercise.

Maybe if your social media consists of photo or video buyers the results would be different. But who has that kind of network?

Title: Re: Do you use social media to market your catalog?
Post by: LP Productions on January 19, 2016, 13:08

Okay...so then the question is...do you do any marketing outside of whatever a curator might do?

Title: Re: Do you use social media to market your catalog?
Post by: Mogwai on January 19, 2016, 15:14

Social media is ineffective for a person up to a certain threshold of fame/relevance. Other marketing methods are becoming outdated as technology and society changes. Even blogging is becoming pointless. SEO, which I used to bank on, is mostly useless now for selling images -- only picture quality matters.

Point is  your skill is now your only marketing agent. Social media is a waste of time unless for fun.

Title: Re: Do you use social media to market your catalog?
Post by: cdwheatley on January 19, 2016, 16:16

It probably depends on what you are trying to market. For stock images only it might be a waste of time. I started pushing my facebook page a little more the past year and some good things have come out of it. I don't pay for advertising after realizing that most of the people you get that route don't participate on your page. My situation might be different because I live in a high tourist area, but the past year we've sold quite a few prints, calendars and had tons of offers for work, all through facebook. This week alone an Airline contacted me about images, also a charter company bought images. I share images and video from the local area so most of my page followers are interested in this area, including local business, gov't, villa owners. I get wedding, portrait photography and other random offers constantly which I don't do, so I recommend someone local. So, personally I feel it's worth it and it's kind of fun break from the mostly negative landscape of stock photos:) www.facebook.com/christianwheatleyphotography (http://www.facebook.com/christianwheatleyphotography)